PROFESSIONAL EXPERIENCE –
PulsePoint / Account Manager, (Emerging + Strategic Accounts l Pharmaceuticals, Medical Device, Healthcare), Apr. 2024 – Present
Manage a book of business & roster of clients in the programmatic healthcare/pharmaceutical industry via a tech-DSP
Support brands from kick-off to campaign-activation and launch; driving upsells and renewals for clients quarterly
Curate marketing insights, as well as wrap-up reports/QBRs based on media performance and supporting ad-hoc requests
Drive upsells and renewals leveraging sales-strategy, as well as supporting new growth and business development initiatives
Develop performance across key accounts within emerging-markets, by cross-pollinating insights tailored to each brand
Work with a dynamic pod-team of campaign strategists, sales account executives, product managers, and data analytics
McCann New York / Senior Mgr; Media Planner, (Mid-Market + SMB Accounts l Pharmaceuticals), Sept. 2022 – Dec. 2023
Managed a team of AMP/MP’s performance and day-to-day optics and delivery internally to support the agency function
Supported over 10+ clients in various verticals and diseases: oncology, rheumatology, migraines, epilepsy, biosimilars, etc.
Monitored over 100+ campaigns within various channels; programmatic, search, social, print, e-NL, events, digital, OOH
Optimized flowcharts, Prisma and weekly pacing reports to internal teams, clients, vendors, etc. to support client OKRs/KPIs
Compiled market research and pitch decks for clients following RFP vetting process, through agency partner scorecards
Streamlined insights, monthly reporting and key media metrics to provide observations for better optimization strategy
Supported agency through new business development, via pitch-decks and researching strategic recommendations
Prior consolidated work history –
Hearts & Science / Strategist, Strategy + Operations (Core Accounts l Healthcare, Educational Awareness), 2022 – 2022
SelfMade / Customer Success Manager (Legacy Accounts l Commerce, Beauty, CPG, Lifestyle), 2019 – 2021
Lyft / Global Senior Market Operations Associate (Brand Marketing, Operations, Customer Success), 2018 – 2019
EDUCATIONAL CONNECTIONS –
VOX Media + UM x American Advertising Federation – Breaking Media 101 Educational Fellow
Google x COOP Careers – Digital Marketing Apprentice
The LAGRANT Foundation Scholar Network
City College Alumni Association
CUNY Alumni Association
American Advertising Federation Chapter
ACADEMIC ASSOCIATIONS –
The City College of New York – The City University of New York
Master of Professional Studies; Branding + Integrated Communications – Specialization in Digital Media
Baccalaureate of Arts; Applied Communications – Advertising & Public Relations
Google – COOP Careers Fellowship – Rotational Program
Certification; via a 200-hour weekly evening-program leading to credentials in digital marketing and media analytics
Developed digital expertise in SEM/SEO, AD OPS, and programmatic campaigns, ensuring campaign goals & KPIs
CORE COMPETENCIES –
TOP–Skills: 75+ WPM, writing etiquette, public speaking, tech-savvy multi-tasker, detail-oriented, organization
Microsoft Office Suite: Word, PowerPoint, Excel, Teams, Outlook, SharePoint, OneDrive, OneNote
Google Office Suite: Drive, Docs, Sheets, Slides, Calendar, Gmail, Meet, Chat
Design Suite: Adobe Platforms (InDesign, Photoshop, Lightroom, Illustrator, After Effects), Figma, Canva, Sketch
Technical App: JIRA, Tableau, Mintel, Salesforce, PathMatics, Cision, SmartTools, Asana, Prisma/MediaOcean, MediaToolsAWARDS + ACCOLADES –
The City University of New York – 50 Under 50 Alumnus at the City College of New York
City College of New York – Branding + Integrated Communications; Media Impact Compact Scholarship Award
The LAGRANT Foundation Scholar Recipient – 25th Anniversary
COOP Careers Alumni, Mentor & Ambassador – NYC
PERSONAL INTERESTS –
Go To Market, Playbook
Strategy + Media Planning, Customer Success
Client Services, Growth, Retention, Account Management
Advertising, Marketing, & Communications
Data Analytics + Marketing Science
Campaign Insights, Analysis, Research
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