Lertora, JC

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Text Resume
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Juan Carlos Lertora

F ort
Lau derd ale ,
FL

( 9 54)
651-
8701

j c le rto ra @ ic lo ud.c o m

PROFESSIONAL SUMMARY

Area Manager with 20+ HDUs of experience revenue growth, optimizing customer experiences and building brand loDOWy in
B2B and retail settings. Expertise in business analVLV, sales strategy,
and management of diverse portfolios.

EXPERIENCE

A PPL E

Mia m i,
FL

A re a
Man ager,
US
Opera tio ns

May
2011
– August

2025

● Managed a diverse Apple retail partner portfolio, generating $26M in annual revenue and consistently surpassing sales
targets
by 7%.
● Led SaaS sales for iCloud, AppleCare+, Apple Business Manager,
Jamf, and VMware, driving 15% annual growth
through strategic upselling and efficient
zero-touch deploPHQW.
● Built and leveraged executive relationships to influence strategic decisions, unlocking $200K+ QTD in new business
opportunities and expanding market reach.
● Conducted in-depth market analVLs to identify growth opportunities, implementing data-driven strategies that
increased retail partner sales by 5% and improved operational efficiency .

● Regularly engaged with 50+ partner leaders at both market and store levels to drive results and ensure seamless
execution of quarterly objectives, consistently achieving 90%–110%
of target
quotas.
● Pioneered strategic initiatives and market expansion projects, enhancing performance via partner engagement.
●
Led executive partnerships to launch Macs, iPhones, iPads, Apple Watches,
and accessories across retail locations,
driving substantial revenue growth across the South Florida region.
A PPL E

Rem ote

i O S
in te rim

World
Opera tio ns

A ug.
2020
– Marc h
2021

● Delivered exceptional sales support and customer service globally,
achieving 92% customer satisfaction rate measured
through variables such as level of service, technical expertise, and volume.
● Utilized CRM tools to track customer behavior and identify opportunities for engagement and retention resulting in a
15% increase in customer retention.
● Partnered with 3+ cross-functional teams (i.e. software developing team, sales team, operation team) to improve
workflows and communication, leading to faster issue resolution and improved operational efficiency .

B EST BU Y

Cora l
Sprin gs,
FL

S ale s
Man ager
US
Opera tio ns

Ju ly
2004
– April
2011

● Led sales operations across 6 departments, managing 30+ associates and utilizing strategic coaching, performance
optimization, and data-driven decision-making to generate $18M+ in annual revenue.
● Managed regional sales activities, driving 5-20% growth in premium product categories through targeted
strategies,
market analVLV, and team collaboration.
● Minimized operational risks and expenses, including shrink and margin
erosion, while consistently meeting sales
budgets through effective
process improvements and cost control measures.

EDUCA TION

F L O RID A
IN TER NAT IO NAL
UNIV ER SIT Y

Mia m i,
FL

B
a ch elo r
of
Busin ess
Adm in is tr a tio n
(B BA)
In te rn ati o nal
Busin ess

ADDITIONAL SKILLS
P la tfo rm s:
Tab le au ,
Excel,
Iw ork ,
Ms
Off ic e ,
CRM ,
Web ex ,
KPI,
Pow er
BI,
Quip ,
Box .

C ertif ic a tio n s:
ASQ -C ertif ie d
Six
Sig m a
Yell o w
Belt,

( P M P),
Pro je ct
Man ag em en t
Pro fe ssio nal
(In
Pro gre ss )

A ddit io n al
Skills :
Acco unt
Pla n s
& Pro m oti o nal
Str a te g ie s,
Sale s
Tra in in g
& Dev elo pm en t,
Data
Analy sis
& Rep orti n g,

P ro duct
Enhan cem en ts
& Pric in g,
Pro je ct
Man ag em en t,
Custo m er
Busin ess
Pro fili n g

L an gu ages:
Englis h
an d
Span is h
(P ro fe ssio nal
flu en cy )

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