Brea Lewis
Sr, Digital Marketing Strategist
IFMG | Remote – Contract
–
Led performance marketing cross-functional teams in executing integrated SEO, social media, and email marketing
campaigns, increasing brand engagement and customer acquisition by creating strategies for multi-channel marketing
campaigns in Salesforce Marketing Cloud and Marketo.
Created and presented performance reports to stakeholders, providing actionable insights to enhance paid social
media strategy and maximize ROI.
Implemented A/B testing and data analysis, refining ad copy, creative assets, and bidding strategies to reduce cost-per-
lead (CPL) by 15%.
May 2024 Present
Sr, Marketing Consultant
BUiLT | Remote – Contract
–
Led marketing initiatives that increased event attendance and secured sponsorships, driving
organizational growth and engagement.
Developed and executed paid social media campaigns on social media platforms analyzing data and utilizing
performance tracking to optimize ad spend and improve ROI based on algorithms.
Managed and optimized event marketing campaigns using Google Ads, Meta Ads, and email marketing, resulting in
growth in sponsor acquisition, community engagement, and volunteer recruitment.
Apr 2024 Aug 2024
Affiliate Account Manager/Project Manager
Dealmoon | Richardson, TX
–
Fostered key relationships with leading global affiliate networks and enterprise clients across US and APAC regions,
expanding Dealmoon’s presence, and solidifying long-term collaborations while negotiating commission rates, paid
placements, and securing exclusive promotional terms to enhance visibility and revenue.
Strategic approach led to successfully closing a multi-region partnership with a key enterprise client. Expanded their
presence across the targeted regions, (US, AU, DE, FR, CA and UK) which resulted in a 152% YoY revenue increase.
Spearheaded influencer campaigns and high-impact editorial strategies, enhancing brand positioning and generating
significant business growth and revenue increase.
Jun 2019 Jan 2024
Sr. Digital Account Manager
Divulge Marketing Agency | Remote – Contract
–
Managed end-to-end creator and influencer campaigns, leveraging project management tools to streamline execution,
enhance client engagement, and improve team productivity.
Utilized data analytics to optimize influencer selection, campaign performance, and audience targeting, driving a
increase in engagement and ROI for brand collaborations.
Dec 2018 Mar 2019
Volunteer Experience
Core Skills
Developed comprehensive campaign documentation to ensure seamless communication among stakeholders,
enabling faster execution and higher success rates in a fast-paced, dynamic environment.
Digital Campaign Manager
VitalStorm Marketing Agency | Rockwall, TX
–
Optimized performance marketing campaigns for home service clients using Google Ads and Microsoft Ads, driving
increase in leads and reducing cost-per-lead (CPL) through continuous optimization.
Automated reporting processes, saving 10 hours per week, allowing for a shift in focus toward account optimization
and strategic campaign enhancements.
Resolved targeting issues in inherited client accounts by executing detailed test plans and leveraging A/B testing,
ultimately doubling lead intake during a critical period.
Jul 2016 Jul 2018
Project Manager, Digital Marketing
Oliver Fox Advertising | Plano, TX
–
Managed vendor partnerships and client relationships in the realtor industry, focusing on C-level executives and
entrepreneurs, and driving strategic marketing initiatives that enhanced brand visibility and client retention.
Coordinated print marketing campaigns using Adobe Creative Suite, Salesforce Marketing Cloud, Trello, and Asana,
delivering high-quality, data-driven marketing materials, including direct mail to boost ROI.
Utilized CRM systems to manage client portfolios and project pipelines, optimizing workflows for print marketing
projects and enhancing client satisfaction and retention through targeted, strategic initiatives.
Jan 2016 Jul 2016
Account Executive
Alpha Media USA | Tyler, TX
–
Scaled small to mid-sized businesses by leveraging cold calling, data-driven lead generation, and salesforce tools,
consistently exceeding sales quotas and expanding client portfolios.
Executed high-impact sales strategies as an Account Executive, analyzing market trends, presenting tailored solutions,
and scheduling strategic meetings, resulting in revenue growth for clients. Optimized sales processes through superior
client engagement and pipeline management.
Proactively sourced and closed new business through targeted outreach and networking, securing new accounts and
accelerating market expansion.
Mar 2015 Nov 2015
AVP, Digital Communications
Project Management Institute, Dallas Chapter
Dec 2024 – Present
Event Coordinator, Volunteer
Margaret Cone Head Start
Feb 2023 – Present
Digital Marketing & Performance Optimization, Omnichannel Performance Marketing, Google Ads,
Meta Ads/Facebook Advertising, LinkedIn Ads, Snapchat Ads, Tiktok Ads, Google Sheets, Microsoft Excel,
Data-Driven Campaign Strategy & Execution, Customer Journey Mapping & Lifecycle Marketing,
Affiliate & Influencer Marketing, Enterprise Account Strategy & Revenue Growth,
Relationship Management & Client Retention, Contract Negotiation & Stakeholder Communication,
Cross-Functional Team Leadership, Data Analytics & Business Intelligence,
Marketing Data Analysis & Visualization, Google Analytics, Tableau, KPI Tracking & Performance Forecasting,
Attribution Modeling & ROI Analysis, SQL for Marketing Data Queries, Project Management & Process Optimization,
Workflow Automation & Process Improvement, Cross-Departmental Collaboration,
Budgeting & Forecasting, Bid Management,
Education
Awards
Certificates
Additional
Texas A&M University
Bachelor of Science Mass Media and Communications
Hidden Gem Award
Dealmoon
Dec 2023
Google Data Analytics Certification
Extensive hands-on training in data collection, cleaning, analysis, and visualization, using industry-standard tools to drive
data-driven decision-making. Skilled in SQL, Python, and data storytelling to translate insights into actionable business
strategies.
Jul 2021
Google Project Management Certification
Comprehensive training in project planning, execution, and stakeholder management, with a focus on Agile and Scrum
methodologies. Developed expertise in leading cross-functional teams, mitigating risks, and optimizing workflows to drive
project success.
May 2024
Project Management Institute (Global and Dallas Chapter), Assistant Vice President (AVP) of Digital Communications
(Current)
Alpha Kappa Alpha Sorority, Inc, Member – Technology, Social Media & Public Relations Committees (Current)
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