Education
The New School University
Master of Science in Media Management
& Marketing
GPA: 3.64
Long Island University (Brooklyn Campus)
Bachelor of Fine Arts in Computer Art / Graphic Design
GPA: 3.5
Hard Skills
Proficient – Microsoft Word, Excel, PowerPoint, Outlook, Google
Suite, Photoshop/ Graphic Design, Canva, Market Research, Digital
Marketing & Social Media, Constant Contact, Hootsuite, Tweetdeck,
Trello, Website edits, (WordPress, Drupal, Blackbaud), Buffer
Intermediate – Microsoft Publisher, Access, InDesign, Typography,
Lightroom/ Digital Photography, Salesforce, SEO and PPC advertising
Basic – Adobe Illustrator, C++, HTML, Autodesk/Maya and
Dreamweaver/HTML coding, Tableau
Experience
Transdev (Arlington County Transit Bureau – ART) Arlington, VA June 2024 – Present
Transit Marketing and Community Outreach Manager
• Develops and implements marketing strategies t o increase awareness of Arlington Transit services, with goals of achieving a 25% rise in
community engagement and a 15% increase in customer satisfaction. Collaborates with internal teams and external partners /vendors to
design marketing materials, overseeing campaigns t o boost ridership and social media interactions by 20%. Establishes relationships with
community organizations and organizes at least 2 o utreach events monthly. Conceptualize and executes an annual marketing plan, adjusting
strategies based o n performance data to improve campaign effectiveness. Stays informed on industry trends and attends training sessions,
implementing new best practices in the transit industry.
St. Stephen’s and St. Agnes School Alexandria, VA July 2023 – June 2024
Assistant Athletic Director for Digital Media and Operations
• Develops all ideation and creation of engaging digital content for various media platforms such as websites, over 20 social media channels
for each Varsity sport, blog posts, printed Senior booklets, magazines and banners that effectively communicates the Saints mission and
values to all audiences. Established and implemented comprehensive content strategies through organized editorial calendars that distributes
thorough processes for content development and consistent brand voice. Boosted social media graphics on Hootsuite and Buffer, providing
growth in fan engagement at a rate of 12% for the school year.
• Well verse on trends and best practices in Athletics and student lead communications that applies to the Saints brand. Collab orates with
internal stakeholders and student athletes to understand their needs and align content with their goals and objectives, while launching the
“Saints Media Team” to assist with fan engagement and boost morale. Responsibilities also include coordinating game -day operations and
graphics, live streaming, and analyzing digital metrics to optimize performance.
Prince George’s County Government DPW&T Largo, MD January 2022 – July 2023
Public Information Officer | Community Relations Liaison
• Designs and implements new creative social media graphics and campaign content for DPW&T programs and overall department
highlights. Continuously increasing engagement impressions across all social media platforms through strategic communications plan and
department collaboration. Responsible for managing a team of 3.
• Orchestrates community outreach communications between Stakeholders and Sr. Leadership while fostering relationships through email
marketing and monthly newsletter “The Dispatch” within GovDelivery. Current editor and publisher for Media Advisories, Press Releases,
and website updates on CivicEngage, in addition to being the spokesperson for all escalated community related concerns.
2U/edX (Trilogy Education) Washington, DC February 2021 – Present
Digital Marketing Bootcamp Senior Teaching Assistant (George Washington University | University of Minnesota| Rice University)
• Facilitates lesson slides with Class Instructor while administering homework help and curriculum overview on digital marketin g and
WordPress propositions, emphasizing the meta -skills and core concepts during the class lecture. Trains New Teaching Assistants (TA) on
best practices and overall structure of 2U lesson plans.
• Support students in their projects and challenges and provide feedback to students ensuring knowledge retention in marketing analysis ROI’s
and KPI’s, SEO/SEM strategies, social media content development as well as goggle analytics and google ads.
WMATA (Metro Transit Police Department) Washington, DC August 2021 – April 2022
Community Outreach & Engagement Manager
• Established the Community Outreach and Engagement Office while developing new ways to magnify the presence and awareness of Metro
Transit Police Department in the DMV community on social media. Curated digital media content for social media platforms, alo ng with
News Release’s and Memo’s throughout the department.
• Unceasingly monitored engagement and trends through Tweetdeck and Critical Mention. Creator and Editor of Chief’s Weekly Newsletter
within Constant Contact along with Politemail for internal communications. In turn, increasing reader engagement by 5% for the quarter.
KADISHA WICKHA M
CELL: (347) – 651 – 7817 ∙ E-Mail: Kwickham04@Outlook.com
For Love of Children (FLOC) Washington, DC July 2020 – August 2021
Recruitment & Outreach Manager
• Reshaped Recruitment & Outreach (R&O) project & database management through weekly SMART goals and processed reports. Boosted
recruitment strategies for programs, corporate partnerships and developmental fundraisers through social media platforms aidi ng in 96%
retention rates. Managed a team of 2 with summer seasonal responsibilities of hiring of 2 -4 interns.
• Introduced new marketing campaigns to generate consistent program sessions through virtual platforms like zoom during pandemic, whilst
facilitating collaborations with development team on website rebrand and launch for 2021 FLOC awareness campaign. Devised pre ss
releases, and updated content graphics and brochures for programs. Spokesperson for FLOC recruitment and tabling events.
Maryland -National Capital Park and Planning Commission Ft. Washington, MD June 2019 – October 2021
Camp Director/ Special Programs Manager
• Amplified managerial skill sets by recruiting, training, and assigning weekly schedules to over 20 camp counselors, engaging in inclusion
placements, camp structure and efficient transitions. Generated resourceful communication methods and partnerships with county vendors
through purchase requests.
• Ensured consistent growth strategy through digital and printed graphics created for marketing programs and special events.
Orange County Parks & Recreation Orlando, FL May 2016 – May 2019
Recreation Marketing Specialist
• Promotion to coordinating and managing youth sports/recreational programs and leagues, submittal of invoices, RFP’s & ROGs for county
vendors and negotiating of contracts. Established and edited “The Rec” weekly newsletters, reports & e-blasts for Summer Camps and
various athletic leagues site wide. Improved neighborhood participation and awareness by 65% with well executed community -based
program proposals, budgets, and actual cost for new events, along with effective email correspondences through Pardot.
• Achieved overall increase in program attendance through revamped digital marketing strategies and social media ads and promot ions.
Responsible for team of 5 full -time direct reports. Developed staff morale between leads, casual/part -time staff and recruited volunteers that
partnered with Orlando Magic gyms, Jr Magic leagues, and recreational programs set out to engage youth development.
Volunteer Work
Orlando Wave ABA League Orlando, FL Summer 2017
Graphic Design & Marketing Intern
Developed marketing and design strategies to support the revenue for Orlando Male and Woman semi -professional basketball teams &
collaborated with other departments on social media outputs and special events for fundraising/startup funds.
Shane & Shawn New York, NY July 2012 -November 2013
Graphic Design & Marketing Intern
Designed new graphics for website, social media platforms, and e-blasts, through constant contact raising website traffic by 20%
trainings
FBI -LEEDA(FBI -Law Enforcement Executive Development Association): Media & Public Relations Course (30Hrs)
LinkedIn: Creative Marketing Objectives (Certificate of Completion) | Integrated Marketing Communication Strategies (Certification)
HubSpot Academy: Social Media Marketing (Certification) | Content Marketing (Certification)
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