JOHN DEMING
Cave Creek, AZ | Johndeming13@gmail.com | 913- 568-0599 | www.linkedin.com/in/john -deming
ABOUT ME
Highly m otivated sales executive with a proven track record of exceeding sales and profitability targets in challenging /
distressed environments, while building and maintaining strong customer relationships. I excel in mentoring, team
leadership, and product mix management to maximize entity and customer profitability… win/win focus.
WORK EXPERIENCE
ACCOUNT EXECUTIVE / REGIONAL SALES TEAM LEADER / Victory Supply Inc – Nashville, TN 2024 – 2025
• Recruited to address a region and key accounts with deteriorating economics and challenging outlooks.
• Managed and expanded the Southwest territory, aligning regional strategy with corporate revenue goals.
• Successfully recaptured lost key accounts through strategic restructuring and deployment of growth initiatives.
• Identified market trends and competitor activity to refine value propositions for customers.
• Cultivated relationships across correctional institutions and government agencies to drive recurring revenue.
• Grew territory sales by 17% in a highly competitive market with declining growth rates.
K EY ACCOUNT EXECUTIVE / INDUSTRY SPECIALIST / A lsco I nc – Salt Lake City, UT 2020 – 2024
• Managed national industrial rental accounts representing roughly 60% of total division sales.
• Identified / acquired untapped sales opportunities within existing accounts, generating sales growth 20% over industry
average.
• Identified / i mplemented pricing strategies that increased annual revenue by millions while benefiting customers.
• Supported field sales efforts through fostering relationships, prospecting, account management, and strategic planning.
MANAGER / NATIONAL DISTRIBUTION SALES / VF I magewear / VF W orkwear – Nashville, TN 2011 – 2020
• Oversaw all aspects of five major national distributor accounts representing 30% of total sales.
• Transformed a mismanaged insignificant account into a top 5 national account with 600% growth.
• Awarded “Sales Champion” recognition 9 consecutive years for exceeding all organic and quota revenue goals.
• Managed national accounts with regional support , ensuring consistent messaging and execution.
• Launched new products and led presentations to drive national internal buy-in and roll-out success.
TERRITORY SALES MANAGER / VF Imagewear / VF Workwear – Nashville, TN 2007 – 2011
• Managed all sales and distributor relationships across a 5 -state region .
• Increased client base of 117 accounts to 180+ active accounts , driving territory sales 17% , which is 3X above organic
growth.
• Achieved “Sales Champion” honors in both 2009 and 2010 for exceeding sales goals and quotas.
• Trained regional support staff on product knowledge and sales techniques, resulting in more consistent and efficient
customer experiences and underlying profitability.
• With trained regional support (mentioned above) , delivered tailored product solutions to meet diverse customer needs.
T ERRITORY SALES MANAGER / Faultles s Li nen, Inc . – D enver / K ansas / St. Louis 1995 – 2007
• Managed sales and distributor relationships across a 3 -state region.
• Increased client base by 20% and sales volume by 9% on average per annum.
Advisor to Board of Directors / Albert Fisher N A – River Ranch Fresh Foods , Salinas, CA 1998 – 2006
• Provided quarterly analysis and support to Chairman of the Board; initially on strategy to reposition the company from
branded to private label, then on initiatives to roll -out the strategic plan nationally and internationally.
• Supported the North American Board and CEO in their efforts to buy –out the $200M+ NA companies in 2002.
• Provided ongoing sales and marketing consulting (post 2002 management buy-out) , resulting in the firm becoming the
largest supplier of private label bagged salads in the US, Canada, and Mexico.
• Continued consulting through the eventual sale of the firm in 2006 to a group of private equity firms, the entity sale
resulted in the highest EBITDA multiple ever paid for a firm in this industry.
PHILANTHROPY AND OUTSIDE INTERESTS
Little Heroes Baseball Foundation, Frisco, TX 2009-2015
(Mark Cuban founded charity that provides support and scholarships for at -risk intercity youth athletes)
• Recruited by the charity’s Managing Director and board member to provide ongoing consulting; how to best address
massive loss of corporate sponsor support following the 2008 financial crisis. Multiple large corporate supporters filed
for bankruptcy protection.
• Helped oversee repositioning of the charity’s revenue streams, resulting in the charity being independently viable and
a going concern within 12 months. Active charity to this day deploying the same strategies.
Freedom Service Dogs, Englewood, CO 2020-present
(Provides service dogs that make a profound difference in the everyday lives of people challenged by disabilities. )
• Provide ongoing financial and fund- raising support.
Personal interests include golf, flyfishing, and motorcycles
CERTIFICATIONS
University of Maryland
TRSA Certification – Executive Management Institute 2011
REFERENCES
• Available on request
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