Scott Kass
754-316-9544 | smkcello7@gmail.com | https://www.linkedin.com/in/scott-kass-8803a92bb
Sales Manager
Dynamic and results-driven sales hunter with deep expertise in account management, sales enablement, sales operations, team development, and business builder with unique experience in growth marketing. A top-performing closer and individual contributor who has also served as a coach, team leader and manager, with a proven track record. Skilled in designing, executing data-driven sales and marketing strategies, using market insights to boost engagement, brand awareness, and lead generation across channels. Broad omnichannel experience, including onshore & offshore call center sales experience. Strong background in customer success, specializing in account growth and retention through outstanding service. Versatile across industries, with successful experience in Higher Ed, Construction Services, Language Learning, Legal Services, Business Analysis, Recruiting Services, SaaS, FinTech, and Logistics.
Core Competencies
Go-to-Market Strategies | Sales Development | Top Brand Awareness | Key Account | Lead Generation | Business Development Management | Digital Content | Sales Operations |Content Optimization | Multi-Channel Campaigns | Strategic Alliance Partnerships | Pipeline Acceleration | Brand Visibility | Team Leadership | Digital Marketing Campaigns | SEO & SEM | Social Media Marketing | Content Marketing | Email Marketing | Growth Marketing | Targeted Audiences | Project Management | Graphic Design Coordination | Process Improvement
Professional Experience
TDEV CONSTRUCTION CO. – Milford, CT June 2025-
Sales Manager / Part-time – Remote
Driving a 25% quarterly increase in revenue growth by closing and leading high-performing sales accounts,
Refining pricing strategies, selling enterprise & small business industry specific packages and securing 75K$ to 1MM$ contracts with commercial and D2C resident clients.
Applying data-driven sales & marketing processes that shorten sales cycles by 30%, boosting lead-to-close ratios by 40% quarterly and increasing bid win rates through targeted market segmentation.
Currently, spending quality time with family, nurturing strong relationships while advancing my professional journey hunting for new permanent full-time career opportunities.
Currently handling business development of Home Service sales & support packages.
Actively searching for the next chapter of my adventure, to return to full time status.
TDev as well as prior sales & marketing projects are available for reference.
ELS & ILSC EDUCATIONAL SERVICES, INC. – Princeton, NJMay 2022 – May 2025
Sales Manager – Remote
Coach and develop high-performing domestic and international sales teams, SDR’s through comprehensive sales training and marketing plans.
Owned the entire business and sales processes, serving as both closer & manager, consistently partnering with BDR’s to drive revenue cycles.
Creating Coaching system due to industry environment impacting revenue metrics QoQ by 19+%.
Establishing internal information libraries, sales data funnels for team sharing, reporting & business presentations, resulting in a 21% increase in net promoter performance vs. market share.
Build and nurture partnerships in the US, Canada, Australia, and India serving as SDR establishing enterprise & channel sales.
Manage performance against targets and goals through effective KPI management.
Personally develop sales strategies and sales management execution to close high-value deals.
Conducting sales in various sectors of Higher Ed, Ed Tech, Health Sciences, Language Learning, Business Analysis, SaaS, Fin Tech, & Logistics.
Develop comprehensive sales training and marketing plans, driving team expertise and efficiency.
Enhance team culture with motivational strategies like recognition and rewards to make members feel valued.
Create marketing initiatives and language campaigns for consumer-facing products, program offerings, and software packages by implementing a successful marketing strategy.
Use various CRM software systems for customer relationship and pipeline management, including Salesforce, HubSpot, and Power BI.
Present and report results to VP and C Level, including sales and customer conversions and P&L.
Designed and implemented comprehensive internal team and external customer surveys to gather actionable feedback and create tailored strategies that enhanced customer satisfaction and loyalty through customized solutions.
Increased customer satisfaction by 24% by proactively engaging in project management meetings. Obtained a 31% increase in efficiency and an 11% improvement in speed to contact and sale, boosting overall performance by 46% and morale by 31%.
Drove a 31% increase in revenue by implementing programs to increase consumer persistence, referral, and retention (PRR) rates.
Recruited, hired, and trained BDR and SDR staff, ensuring the department was well-resourced, cross trained to tackle sales challenges leading to building future hybrid roles, using ATS & recruiting systems.
Achieved a 17% increase in revenue by increasing brand awareness of new software packages and implementing marketing initiatives that increased digital growth.
Created consumer rewards and sales processes that increased sales and EBITDA by 28% during tenure.
KAPLAN NORTH AMERICA – Ft. Lauderdale, FLJun 2015 – Apr 2022
Customer Success & Sales Manager, Single Point of Contact Initiative
Managed brands like Purdue Global and various international universities. Recruited clients to achieve desired outcomes and handled SMS & Software sales campaigns. Assisted clients through sales and program-specific tracks, contributing to all aspects of client onboarding, including mentoring Success Managers in the Kaplan channel. Expanded Kaplan’s market reach and client base by negotiating mutually beneficial agreements and maintaining strong relationships with key stakeholders, instrumental in driving growth and achieving business objectives.
Accomplishments:
Led leadership project, generating new brand revenue and specializing in product knowledge, sales, and customer enablement process improvement.
Supported a special internal start-up initiative with accountability to the Executive and C-level for admissions engagement, financial review, and academic sales retention.
Successfully led a team of ten sales associates, improving team performance by 15% by implementing training, one-on-one coaching, and performance reviews to ensure each team member had the support and resources needed to excel.
Facilitated partnerships with several universities, expanding Kaplan’s market reach and client base, negotiating mutually beneficial agreements, and maintaining strong relationships with key stakeholders, leading to long-term collaborations.
KAPLAN UNIVERSITY – Boca Raton, FLJun 2012 – Sep 2015
Associate Director, Sales
Promoted from a prior Admissions Account Advisor position. Collaborated with department chairs on ways to improve sales performance, identifying key areas for enhancement and implementing strategic solutions to drive growth.
Managed multiple sales channels, including B2B, B2C, Live Chat, Military, Concord Law, and SAO, ensuring a comprehensive market penetration and customer engagement approach.
Created detailed sales report findings, incorporating feasibility and needs analysis to address workforce management concerns, providing actionable insights, and guiding decision-making processes across the organization.
Oversaw all aspects of talent management, including hiring, firing, training, and development.
Built and developed employee engagement initiatives to drive internal customer service, significantly impacting sales performance, focusing on lead generation, SEO, SEM, and establishing external partnerships for lead aggregation.
Education
LYNN UNIVERSITY, NEW YORK INSTITUTE OF TECHNOLOGY, Boca Raton, Florida
Master’s Degree, International Business & Criminal Justice Administration
LYNN UNIVERSITY, Boca Raton, Florida
Bachelor’s Degree, International Business & Management
Certifications
Six Sigma Black Belt | Business/Sales Analytics | Project Management | AI Human Interaction
Computer Skills
Microsoft Certs | MCSE | Genesys |Google Analytics & Suite | Pipe Drive | Mail Chimp | Linked In Recruiter + Sales Navigator | Zoom Rev Acc | Gong | HubSpot | Flipbook | Salesforce |Live Person | Shire EZ | Seekout | Entelo |CC Pulse | Qfiniti | SQL | Power BI | Birdeye | Python | MicroStrategy | Domo | Replit | Cursor| Marketo | Genesys | Workday | CVUE Hootsuite | Sales Force Marketing Cloud | Drift
Volunteer Work & Community Activities
I volunteer my time & resources for Goodwill, Mercy Ships, Habitat for Humanity, 4Ocean
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