Craig Freedman
Phone (954) 993 -2327 Email craig285@gmail.com
Boca Raton, FLA
LinkedIn Profile
Elite Account Executive and Strategic Sales Leader with over a decade of success in B2B technology, specializing
in high -demand solution categories like Cybersecurity (DLP), Data Management, and complex Telecom
solutions. I have a proven history of being a top performer, consistently over -attaining sales quotas (Avg. 105%)
and generating a 3.5x forward pipeline, resulting in significant year -over -year revenue growth .
My success is founded on expert C -level relationship management and a consultative approach that aligns
complex solutions directly with executive business priorities.
Experience
GTB Technologies, DLP / Cybersecurity
Account Executive (March 2025 – Present)
• Responsibilities: Drive new recurring revenue through the full sales cycle for advanced data security
and DLP platforms. Directly engage C -level contacts (CIO, VP, IT Director), manage complex
negotiations, and secure business opportunities in highly regulated markets (Financial Services,
Healthcare, Legal, Insurance).
• Quota & Results:
o Exceeded quarterly sales quota of $163,000 by 105% .
o Consistently generated 3.5x the quarterly quota in qualified pipeline , securing a strong
foundation for sustained future revenue growth.
o Increased team efficiency by serving as the primary sales coach for new hires, contributing to
faster overall team quota attainment.
ShareFile, Data Management
Territory Account Manager (May 2024 – March 2025)
• Responsibilities: Focused on new customer acquisition and account expansion. Delivered exceptional
customer support to proactively reduce churn. Collaborated with Strategic Sales Partners to multiply
outreach and sales opportunities across the territory.
• Quota & Results: Consistently exceeded the annual recurring revenue (ARR) quota of $650K , driving
strong acquisition. Increased new sales by 63% and reduced churn by 39% from the previous year.
Bitdefender, Cybersecurity – Commercial (Jan 2019 – Dec 202 3)
Channel Sales Manager | Inside Territory Account Manager | Inside Partner Success Manager
• Responsibilities: Directed full -cycle channel sales strategy, management, and VAR/MSP business
development across Northeast/Eastern Canada and multi -state U.S. territories. Managed the entire sales
lifecycle, including prospecting, contract negotiation, technical demonstra tion, and meticulous
pipeline/forecast management using a CRM platform.
• Sales Performance:
o Consistently exceeded the $3.5M annual channel sales quota , surpassing $7.4 million in total
annual sales over a two -year period; recognized as a Top Performer in 2021 .
o Drove 20% year -over -year sales growth and expanded the partner network by 25% .
o Earned a promotion within 15 months due to successful partner development.
• Specialty: Cybersecurity solutions, Strategic Channel Partnership Management, Enterprise Sales,
VAR/MSP Development, Market Penetration.
Carrier Si Telecom
National Account Manager (Apr 2015 – Dec 2018)
• Responsibilities: Managed and drove sales revenue for national accounts, responsible for full -cycle
sales management and C -level engagement. Delivered customized telecom solutions and utilized CRM
tools for forecasting and managing the sales life cycle.
• Performance: Drove an average of $4.5 million in annual sales revenue against a $4.0M annual quota
for three consecutive years.
• Recognition: Achieved top sales revenue through strong national account relationships; earned
President’s Club recognition in 2016 .
Avaya – Telecom/Networks
Channel Sales Manager (Dec 2011 – Mar 2015)
• Responsibilities: Cultivated and expanded strategic channel partnerships to drive revenue growth for
Avaya’s telecom and networking (SaaS) solutions. Nurtured strong partner relationships and utilized in –
depth knowledge to effectively communicate value propositions .
• Quota & Performance: Consistently exceeded the annual channel revenue quota of $3.2M , driving
108%+ attainment by developing successful channel sales strategies.
Skills
• Channel Partner Management & Development
• Strategic Partnership Cultivation
• Sales Growth & Performance Management
• Business -to-Business (B2B) Sales
• Relationship Building & Customer Loyalty
• Cybersecurity Industry Knowledge / DLP (Data Loss Protection)
• Proven Sales Techniques (e.g., Value Selling)
• Proficiency in Salesforce.com, Salesloft, ZoomInfo, TechTarget (CRM & Sales Tools)
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