MELISSA BAKSIC
(949) 689-5081 | melissabaksic@hotmail.com | Aliso Viejo, CA 92656
PROFESSIONAL SUMMARY
Highly accomplished Sales Management and Business Development professional with 25+ years of experience driving organizational growth, market expansion, and profitability. Proven ability to build and lead high-performing regional sales teams, scale territories from $50K to over $5M in annual sales, and establish long-term client loyalty. Expertise in full-cycle recruitment, strategic account acquisition, contract negotiation, and developing tactical plans to meet aggressive company expansion goals. Seeking to leverage extensive management and business development success to maximize opportunities in a leadership role.
PROFESSIONAL EXPERIENCE
Full Desk Recruiter (Recruitment & Business Development) AppleOne Employment Agency| Irvine, CA May 2025 – Present
Manages the full-cycle recruitment pipeline from initial sourcing to final offer negotiation, specializing in highly qualified, specialized talent.
Executes proactive business development strategies to identify and acquire new client companies in need of customized staffing solutions (temporary, temp-to-hire, and direct hire).
Cultivates and sustains long-term, profitable client relationships through in-depth needs assessments, understanding company culture, and ensuring exceptional post-placement service.
Conducts high-volume candidate screening, utilization of assessment tools (e.g., ProveIt!®), and provides comprehensive candidate coaching throughout the interview and placement cycle.
Regional Sales Manager (Business Development & Management) Onpassive | Aliso Viejo, CA August 2023 – Present
Spearheaded significant market expansion by implementing comprehensive growth strategies and securing new distribution channels across the region.
Directed daily regional sales operations, including the onboarding and management of new affiliates to strategically increase sales force capacity and market penetration.
Managed team performance and utilized detailed sales forecasts to develop tactical plans, ensuring all monthly sales goals were consistently achieved.
Negotiated and secured competitive pricing agreements with key clientele, ensuring alignment with corporate policy and maximizing list price integrity and profitability.
Conceived and executed targeted sales promotions to end-users, successfully generating a 25% increase in repeat customers and client referrals.
Regional Sales Manager (Management & Business Scaling) Renoir Staffing | Garden Grove, CA April 2014 – August 2023
Scaled the Southern California Territory from $50,000 annually to $5,250,000 annually over nine years by developing and implementing aggressive, successful sales and market share strategies.
Held full-cycle operational and management responsibilities for the regional sales office, including recruiting, hiring, onboarding, and performance reviews for the entire sales staff.
Cultivated and maintained long-term, high-value client relationships with key decision-makers, leading to high customer loyalty and retention across the region.
Coached, mentored, and trained new sales staff members on advanced consultative selling techniques, company policies, and territory management best practices.
Performed competitive analysis and market evaluations to create dynamic pricing models that consistently generated higher profit margins.
Sales Manager Law Office Of Jeremy Roberts | Santa Ana, CA January 2009 – March 2014
Devised and executed a comprehensive sales strategy that successfully expanded the firm’s customer base and extended service reach across key regional markets.
Analyzed complex sales data and client metrics to identify trends, implement retention strategies, and achieve significant growth in recurring business.
Managed and evaluated sales team activities, provided territory performance assessments, and participated in key sales calls to guide pipeline development.
Interfaced directly with customers and partners to rapidly and efficiently resolve high-priority account issues, ensuring maximum customer satisfaction.
Account Executive (Early Career Focus) Remedy Intelligent Staffing | Tustin, CA November 1999 – December 2006
Increased monthly sales by 50% by implementing data-driven strategies focused on developing and expanding the existing customer portfolio.
Established a new client portfolio of 50 key accounts through high-volume (20-25 daily) cold and warm calling, demonstrating exceptional lead identification and conversion skills.
Consistently maintained record sales achievement for three consecutive years, culminating in the prestigious Employee Top Performance Award.
Functioned as a lead sales generator, achieving a dramatic 70% increase in sales level in 2000 alone.
EDUCATION & CERTIFICATIONS
Licensed Real Estate Agent Mike Russ Licensing School
Life and Health Insurance Agent Transamerica Insurance Training (License #0E04350)
AWARDS & RECOGNITION
Expert Sales Awards: Achieved recognition for 1 Million, 2 Million, 3 Million, 4 Million, and 5 Million in Sales.
Employee of the Year 2019
Promoted to Regional Manager after successfully opening the Los Angeles market and recruiting/training the initial associate team.
KEY SKILLS
Area Skills
Sales & Business Development Regional Sales, B2B Sales, Lead Generation, Consultative Selling, Contract Negotiation, Territory Management, Strategic Partnerships, Profitability Assessment
Recruitment & Talent MgmtFull Desk Recruiting, Full-Cycle Talent Acquisition, Candidate Sourcing/Screening, Applicant Tracking Systems (ATS), Onboarding & Training
Management & Leadership Team Leadership, P&L Oversight, Strategic Planning, Change Management, Coaching & Mentorship, Process Optimization, Performance Reporting
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