Cindy Burke
(954 ) 483 -4178 cindyannburke@ gmail.com
Career Objective
Experienced professional in marketing, training, merchandising, learning & development, seeks a position with growth
opportunities that will utilize a proven record of accomplishment of achieving company goals.
Overview of Skills
• Software Skills: Micr osoft Suite, Photoshop, Illustrator , Social Media & Email Marketing
• Efficient decision -making, organizati onal, and people skills
• Effective communicator with people o f all socioeconomic levels ; diplomatic analytical person
• Languages: English, Spanish (Intermediate)
• Astute profess ional with strong work ethic who can m otivate staff to go above and beyond.
• Keen eye for detail in developing uniform merchandising and sales goals.
Experience
K e r i n g E y e w e a r , N . A 2017 -20 24
Ret a i l E x c e l l e n c e A s s o c i a t e M a n a g e r -A m e r i c a s & C a r i b b e a n
• Key Brands: Gucci, Saint Laurent, Bottega Veneta, Alexander McQueen, Balenciaga, Cartier, Chloe, Dunhill , Mont Blanc
• Delivering product and sales training programs by training, coaching, counselling, and disciplining employees at HQ and at DO S
level
• Supporting the NAM Business Channel , Department Store Team for periodical product and sales trainings upon request
• Focus additional training on utilizing product knowledge to enhance and improve the luxury selling culture.
• To ensure all field employees have expert level understanding of the creation of products, from planning, creation/implementa tion,
management, and branding.
• Monitoring and reviewing the progress of trainees through questionnaires and discussions with them and their managers.
• Periodically evaluating training effectiveness and ROI and report on them
• Preparing and executing action plans for implementing and boosting productivity, quality, and customer -service standards
R e g i o n a l M e r c h a n d i s e r -S o u t h e a s t
• Responsible for the developme nt & strengthening of the DS & Specialty Store business within the Miami Market , including 16 Top
Tier Luxury & High -End PODS
• Coordination & execution of in -store campaigns & events -trunk shows, focus days & peak season sales support, in addition to
reporting & evaluation regarding ROI.
• Train & Develop store personnel on luxury sales best practices, product launches, & technical information of Kering brand por tfolio
• Work closely with in -store visual merchandising & sales teams on execution & understanding of Kering brand concepts, standards
& guidelines.
• Built relationships of excellent quality with regional management & sales associates
• Work closely with in -store eyewear specialists on creating & maintaining strong client books & analyzing sales reports.
• Travel to regional markets (Houston, Chicago) to conduct seasonal training & support trunk shows.
• Communicate with Wholesale Sales team regarding product needs, replenishment, successes & challenges.
• Developing reports of qualitative & qu antitative KPIs specific to Miami region
• Hit monthly sales targets for all Kering Eyewear Brands
• Merchandising & m aintenance of total brand facings & stock of eyewear
• Partner with Sales Managers in creating seasonal brand training presentations tailored specifically to POD, in addition to follow -up
& reporting of training program’s effectiveness.
• Extensive monitoring & reporting of competitor activations, training programs & product
S a f i l o G r o u p , U S A 2010 -2017
M a r k e t i n g S p e c i a l i s t & V i s u a l M a n a g e r -K e y A c c o u n t s -F l o r i d a
• Key Brands: Celine, Fendi, Dior, Gucci, Saint Laurent, Marc Jacobs, Givenchy, Jimmy Choo, Kate Spade, Carrera
• Manage Trade Marketing projects for 85+ independent retailers includi ng in -store events & seasonal windows.
• Train & Develop retail staff on individual brand guidelines and mandates.
• Plan & execute trade & brand marketing plans, magazine a d insertions , co -op & mall media advertising.
• Create innovative store concepts and customization s of luxury brands within independent retailers .
• Interior merchandising of sunglasses & op tical frames
B C B G M A X A Z R I A G r o u p 2007 -2010
V i s u a l M e r c h a n d i s e C o o r d i n a t o r -F l o r i d a & P u e r t o R i c o
• Merchandise Sales Floor using current visual directive.
• Partner with store management to develop business -driving events & selling contests.
• Communicate with sales team urgent issues & opportunities.
• Conduct multi -store seminars for Herve Leger , BCBGMAXAZRIA Sportswear, Handbags, & Dresses
• Train & develop visual merchandise coordinators & brand specialists.
Education
3/2005 Art Institute of Fort Lauderdale 2003 Broward College 11/1997
International Fine Arts College
Associate degree – Fashion Design & Merchandising Business Management & Marketing Retail Marketing
Styling & Merchandising , Textiles
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