Elizabeth B. Hoffman
lizziehoffman@gmail.com | 312 -523 -8030
Hawthorn Woods, IL 60047
PROFESSIONAL SUMMARY
Strategic, results -driven leader with 15+ years of multi -site management experience in retail, service,
and franchise operations. Proven success in driving revenue growth, leading teams of 50+, and
optimizing P&L performance across diverse industries. Recognized for talent development,
operational excellence, and building inclusive, high -performing cultures that deliver measurable
business impact.
CORE SKILLS
Multi -Site Operations Leadership
Staff motivation
Conflict resolution
Schedule management
Work Planning and Prioritization
P&L / Budget Management
Strategic Planning & Execution
Sales Growth & Market Expansion
Staff Development & Mentorship
Compliance & Regulatory Oversight
Client Relationship Management
Process Optimization
PROFESSIONAL EXPERIENCE
Service Manager
DELJO HEATING AND COOLING | Chicago, Illinois | Feb 2024 -Current
• Lead a service team of 20+ technicians across the Chicagoland area, driving a 15%
improvement in response time and customer satisfaction.
• Oversee $4M+ service operations budget, optimizing vendor contracts to improve margins by
10%.
• Manage budgets, service contracts, and vendor relationships to enhance profitability and
customer satisfaction.
• Recruit, train, and mentor staff; implemented accountability systems that reduced callbacks by
12%
• Developed service KPIs dashboard for performance visibility and continuous improvement.
Regional Manager
X-GOLF AMERICA | May 2023 -Dec 2024
• Managed operations for 37 franchise locations across multiple states, achieving average
same -store sales growth of 9%.
• Designed regional marketing and revenue initiatives that increased franchise profitability by
12%.
• Supported new franchise openings through operational training and business planning. • Partnered with TaylorMade on product integration, event strategy, and brand alignment.
Area Manager
CAREERSTAFF UNLIMITED | Schaumburg, IL | Jan 2022 -Jan 2023
• Directed business development, HR, and compliance across the Illinois region, increasing
market share by 18%.
• Oversaw sales, recruitment, client relationships, HR, payroll, billing, compliance, and
budgeting.
• Managed $8M annual portfolio and negotiated high -value client contracts to boost gross
margins.
• Mentored and promoted 3 staff into leadership roles; implemented regional training playbook.
General Manager / Operations Manager
COMFORT KEEPERS | Grayslake, IL | Dec 2020 -Dec 2021
• Led daily operations and a team of 40+ caregivers, ensuring 98% compliance in client
satisfaction audits.
• Collaborated with ownership to develop post -COVID service models that expanded recurring
revenue streams by 15%.
• Streamlined HR and scheduling workflows to reduce overtime costs by 20%.
General Manager
ATHLETA | Vernon Hills, IL | Aug 2019 -Aug 2020
• Managed $3M+ store volume; consistently exceeded monthly sales goals by 8 –10%.
• Drove community -based marketing events and brand partnerships that increased traffic by
25%.
• Recruited and coached a team of 35+ associates with 3 internal promotions achieved.
(Role concluded due to pandemic -related closure and reorganization.)
Store Manager
LULULEMON ATHLETICA | Deer Park, IL | Apr 201 3-May 2019
• Oversaw operations, merchandising, and leadership development for teams of up
to 50 during peak season.
• Drove $4M annual sales through community engagement and ambassador partnerships.
• Built leadership bench through coaching, resulting in 5 promotions to management roles.
• Spearheaded pre -branding initiatives and represented store at national leadership summit.
Early Career (2003 –2013)
Held management and operations roles with Amata , Elite Business Centers , French Connection , and
Abercrombie & Fitch . Gained broad experience in HR, payroll, client relations, and office operations.
EDUCATION
Bachelor of Science : Retail Merchandising, Marketing
Bradley University | Peoria, IL | May 2003
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