Sara Potok
(631)885 -2312 | smpotok16@gmail.com | LinkedIn
EXPERIENCE ___________________________________________________________________________________ ___ _________ __
Kayser -Roth Co rporation New York, NY
Ecommerce Manager Nov. 202 3 – Feb. 2025
• Led end -to-end website overhaul with modern UI/UX improvements, enhancing usability and visual design.
• Oversaw seasonal inventory planning and online merchandising to align with demand and product drops.
• Utilized analytics to track customer behavior, leading to data -informed decisions that improved AOV and overall sales.
• Identified and resolved critical functionality and operational issues independently .
• Established customer feedback reporting , to inform product development and marketing teams to improve strategies .
• Developed and executed digital marketing strategies across email, paid social, Google Ads, and SEO .
Century 21 Stores New York, NY
Ecommerce Manager Dec. 202 2 – July 2023
• Launched and owned full ecommerce operations as the company’s first ecommerce manage r.
• Managed the ecommerce strategy and day -to-day operations .
• Evaluated and selected all ecommerce platforms and tools, establishing the brand’s full digital ecosystem.
• Defined and implemented end -to-end ecommerce infrastructure, including CMS, analytics, payment gateways, and CRM.
• Mentored ecommerce tea m to elevate sk ill sets, communication and enhance productivity .
• Acted as subject matter expert and department owner for all site tools, operations, and customer journey .
Swimwear Anywhere Farmingdale , NY
Ecommerce Manager May 202 1 – Oct. 2022
• Manage Swimwear Anywhere Inc.’s 3 websites: Beach2Ocean.com, CocoReefSwim.com and BeachHouseSwim.com.
• Oversee advertising efforts, including email, search, PPC, landing pages and SEO, to drive site traffic and convert sales.
• Provide ongoing analysis of the ecommerce business from Google Analytics and other third party platforms.
Rainbow Apparel Co. Brooklyn , NY
Ecommerce Operations Specialist July 2020 – May 2021
• Strategize d and execute d the creation of all website content for desktop, mobile and app platforms .
• Manage d the publication of new products to the website using Demandware – Salesforce Commerce Cloud .
• Conduct ed operational support for Email, SMS and Push Notifications .
The Cookware Company New York, NY
Ecommerce Analyst April 2019 – June 2020
• Support ed wholesale accounts: Amazon, Walmart.com, Wayfair, Food52, Goop, Zola .
• Directly manage d website accounts: Overstock, GreenPan.com, Fingerhut, Cutlery & More, Chef’s Catalog .
• Analyze d sales and projections of marketing initiatives on a weekly/monthly basis .
Publishers Clearing House Jericho , NY
Digital Marketing Analyst Feb . 2018 – April 201 9
• Coordinated online promotions and campaigns with the creative, technology and operations teams .
• Managed Pch.com’s functionality, advertisements, promotions and user interface for maximal impact .
• Resolved tested issues prior to deploying, to optimize engagement, achieve maximum revenue and customer volume .
Online Operations Coordinator Sept . 2015 – Feb. 2018
• Collaborated with Marketing and Creative teams in the creation and implementation of email campaigns .
• Resolve d tested issues with teams prior to deploying, to achieve maximum revenue and customer volume .
• Analyze d Marketing performances of all campaigns through multiple tools to determine future executions .
TECHNICAL SKILLS ____________________________________________________________________________ ___ ______ _____
• MS Excel – Pivot tables and formulas
• Google Analytics
• Shopify/ Magento/Salesforce
• Contentful/Bynder/ Tableau/Evergage
EDUCATION ____________________________________________________ ____________ __________________ ______________ __
University at Albany Albany , NY
Bachelor of Science in Business Administration ; Concentration in Marketing |GPA: 3. 4
Graduation Date: May 201 5
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