Allison LQe
allison.lQH#JPDLOFRP | 480.334.4916 |
LinkedIn: https://www.linkedin.com/in/allison-lQHDD/ March 2024 – Ma5
●
Developed and implement ed comprehensive communication strategies to showcase research and academic excellence for
the School of Biological and Health SVWHPV(QJLQHHULQJUHDFKLQJRYHU 10,000 stakeholders across multiple channels.
● Create d compelling feature stories, press releases, and newsletters spotlighting facultUHVHDUFKLQQRYDWLRQVVWXGHQt
achievements, and program milestones, increasing media coverage and public engagement b.
● Led strategic social media initiatives and website content management, resulting in a 65% growth in engagement and
improved online visibilitIRURXUGRFWRUDOGHJUHHSURJUDP.
● D
elivered brand consistencDQGHQJDJHPHQWWKURXJKHYHQWFRRUGLQDWLRQPDUNHWLQJFRQVXOWDWLRQDQGVWULFWDGKHUHQFHWo
ASU brand guidelines across all communication channels.
● Cultivated collaborative relationships with facultUHVHDUFKHUVDQGXQLYHUVLW partnerships to gather insights, streamline
content development, and ensure timelGLVVHPLQDWLRQRIKLJKLPSDFWFRPPXQLFDWLRQVDFURVVDOOSODWIRUPV. June 2022 – March 2024 Arizona State University, Tempe, AZ
Marketing and Communications Coordinator ●
Developed and executed comprehensive social media strategies and digital ad campaigns across multiple platforms,
increasing event attendance bDQGJURZLQJIROORZHr s bIRUWKH6FKRRORI&LYLFDQG(FRQRPLF7KRXJKWDQd
Leadership.
● Created and curated targeted content strategies for Facebook, Instagram, T witter (X), and LinkedIn, resulting in 3% increase
in engagement and 2% growth in organic reach.
● Produced compelling multimedia content through in-depth interviews with stakeholders, crafting engaging narratives
for
ASU News articles and video productions highlighting program achievements and student success stories.
● Generated data-driven monthlSHUIRUPDQFHUHSRUWVDQGVWUDWHJLFUHFRPPHQGDWLRQVDQDOzing kePHWULFVDQG52,Wo
optimize social media campaigns and inform stakeholder decision-making.
● Planned and executed high visibilitFRPPXQLW events, speaker series, student programs, and communitRXWUHDFh
initiatives, while managing logistics, promotion, and onsite coordination to enhance attendance and overall participant
experience. Master of Science in Digital Audience Strateg
summa cum laude | Ma
Arizona State Universit3KRHQL[$Z
Walter Cronkite School of Journalism and Mass Communication
Bachelor of Journalism and Mass Communication, Minor in Business | Ma
2020 Arizona State Universit3KRHQL[$=
Walter Cronkite School of Journalism and Mass Communication ●
Executed Fair’s social media and digital marketing efforts bFUHDWLQJFRPSHOOLQJRQEUDQGFRQWHQWPDQDJLQg
platform strategDQGGULYLQJPHDQLQJIXODXGLHQFHHQJDJHPHQW.
● Streamlined internal workflows and operational processes bDQWLFLSDWLQJQHHGVVROYLQJSUREOHPVSURDFWLYHO, and
bringing structure and claritWRDIDVWSDFHGVWDUWXSHQYLURQPHQW.
● Anal]HGSHUIRUPDQFHPHWULFVDQGDXGLHQFHLQVLJKWVWRRSWLPL]HFDPSDLJQVVWUHQJWKHQ)DLU
VEUDQGSUHVHQFHDQd
ensure marketing initiatives aligned with broader business goals.
● Supported partnership initiatives bFRRUGLQDWLQJFRPPXQLFDWLRQVPDQDJLQJRQERDUGLQJSURFHVVHVDQGIRVWHULQg
strong relationships with partners and keVWDNHKROGHUVWRGULYHFROODERUDWLRQDQGEXVLQHVVJURZWK.
● Managed executive travel, invoicing, and state filings while coordinating companSDUWLFLSDWLRQLQLQGXVWUy
conferences and events, ensuring seamless logistics, compliance, and representation in the insurance sector. Arizona State University
, Tempe, AZ
Communications Specialist Jul
2025
–
December 2025 Fair
, Scottsdale , AZ
Executive Assistant EDUCATION
PROFESSIONAL EXPERIENC
E August 2021 – November 2021
Envida Social, Scottsdale, AZ
CopZULWHU (GLWRU ●
Developed and executed distinctive brand voice and copZULWLQJVWUDWHJLHVIRUOX[XU apartment clients, driving
engagement and establishing unique market positioning for each propert.
● Anal]HGPDUNHWWUHQGVDQGFRPSHWLWRULQVLJKWVWRLQIRUPWDUJHWHGFRQWHQWVWUDWHJLHVUHVXOWLQJLQDLQFUHDVHLQEUDQd
visibilitDQGHQJDJHPHQWDFURVVFOLHQWSRUWIROLRV.
● Managed end-to-end social media content creation and scheduling through Hootsuite, optimizing posting times and
engagement metrics to achieve 35% growth in follower base and interaction rates.
● Partnered with creative teams to deliver cohesive marketing campaigns, ensuring brand consistencDQGWLPHO execution of
client deliverables across multiple channels.
● Conducted detailed performance tracking and monthlUHSRUWLQJIRUFOLHQWDFFRXQWVWUDQVODWLQJDQDOtics into actionable
recommendations to improve campaign effectiveness and strengthened long-term client satisfaction. T
errascape Consulting
, Phoenix, AZ
Administrative & Marketing Assistant
November 2021 – June 2022 ●
Streamlined administrative operations bPDQDJLQJFRPSOH[ELOOLQJSURFHVVHVJHQHUDWLQJZHHNO financial reports, and
facilitating seamless communication between clients and executive leadership .
● Developed comprehensive marketing content across social media platforms, creating engaging graphics and newsletters that
increased LinkedIn engagement bDQGH[SDQGHGWKHFRPSDQ’s digital audience reach.
● Produced detailed engineering project proposals, meticulouslLQFRUSRUDWLQJWHFKQLFDOVSHFLILFDWLRQVFRPSUHKHQVLYHFRVt
estimates, and precise project timelines for potential client acquisitions.
● Supported executive team through proactive administrative support, including managing correspondence, coordinating
meetings, and maintaining critical documentation sVWHPVZLWKDFFXUDF.
● Coordinated client and project-related events, including site visits, presentations, and workshops to ensure seamless
logistics, professional execution, and positive client experiences. ●
Provided expert guidance to students, staff, and parents on complex universitSROLFLHVDFDGHPLFSURFHGXUHVDQGSURJUDm
requirements, ensuring accurate information dissemination and timelLVVXHUHVROXWLRQ.
● Served as the primarSRLQWRIFRQWDFWIRUGHSDUWPHQWDOSURFHGXUDOLQTXLULHVGHYHORSLQJHIILFLHQWVROXWLRQVDQGPDLQWDLQLQg
clear communication channels between facultVWDIIDQGDGPLQLVWUDWLRQ.
● Managed confidential student records and academic documentation while ensuring compliance with FERP A regulations and
universitGDWDSURWHFWLRQSROLFLHV.
● Resolved technical and administrative challenges through effective problem-solving, including registration issues, sVWHm
access, and academic program requirements, supporting smooth departmental operations.
● Trained new student workers and staff on departmental procedures, communication protocols, and student service tools,
fostering consistencDQGRSHUDWLRQDOHIILFLHQF. Arizona State University, Tempe, AZ
Office Specialist
November 2021 – June 2022 ●
Created and curated diverse multimedia content, including blog posts, social media campaigns, custom graphics, video
productions, and data-driven infographics, increasing audience engagement b.
● Collaborated with the marketing team to develop and execute targeted digital campaigns, contributing to 2% growth in
reach and conversion rates across platforms.
● Designed and optimized platform-specific visual content for Instagram, Facebook, LinkedIn, and T witter, improving
brand consistencDQGGULYLQJDLQFUHDVHLQVRFLDOPHGLDHQJDJHPHQW.
● Contributed strategic insights and recommendations to enhance digital marketing initiatives, helping achieve key
performance metrics and strengthen online brand presence.
● Managed content scheduling and publishing workflows using digital marketing tools, ensuring timelGHOLYHU,
consistent messaging, and improved coordination across all communication channels.
SAB Creative & Consulting, Remote
Graduate Marketing & Social Media Intern August 2023 – December 2023 ●
AP StOe
● Audience AnalVLs
● Communication Strategy
● Cop(GLWLQg
● CopZULWLQg
● Email Marketing
● Graphic Design
● Interview Conducting
● Media Relations
● Podcast P
roduction
● Press Release Writing
● Project Management
● Proposal
Writing
● Public Speaking
● Reputation Management
● Social Media Management
● Video Production
● Web content management ●
Adobe InDesign
● Adobe Photoshop
● Adobe Premiere Pro
● Agilit3R
● Apollo
● Asana
● Canva
● Cision
● Drupal
● Figma
● G Suite
● Hootsuite
● HubSpot
● Invoicing
● Meltwater
● Microsoft Office
● Salesforce Marketing Cloud
● WordPress ●
Advanced Google AnalWLFs
● Google Ads Search
● Google Ads Search Video
● Google Data Studio
● HubSpot Content Marketing
● HubSpot Inbound Marketing
● HubSpot Social Media Marketing
● Microsoft Advertising Search
● Salesforce Essential Training Content &
Communications Technical Proficiencies
Certifications PROFESSIONAL SKILLS ●
Provided comprehensive administrative support for dailKRXVLQJRSHUDWLRQVLQFOXGLQJPDQDJLQJFRUUHVSRQGHQFH,
coordinating schedules, and maintaining accurate records for student residents.
● Assisted with housing assignments and room changes, ensuring compliance with universitSROLFLHVDQGSURYLGLQJWLPHOy
resolution to student inquiries and concerns.
● Supported event planning and execution for student engagement programs, including move-in/move-out logistics,
orientation sessions, and communitEXLOGLQJDFWLYLWLHV.
● Maintained housing databases and reporting sVWHPVWUDFNLQJRFFXSDQF, maintenance requests, and keRSHUDWLRQDl
metrics to support departmental decision making.
● Collaborated with housing staff to streamline workflows, resolve operational challenges and enhance overall student
residential experience. ●
Developed comprehensive social media strategSODQVDQGHGLWRULDOFDOHQGDUVIRUFOLHQWVGULYLQJDDYHUDJHLQFUHDVe
in social media engagement across multiple industrSRUWIROLRV.
● Managed client reputations through proactive communication strategies, addressing 50+ reviews and comments monthly
across Facebook, Instagram, LinkedIn, and Google M%XVLQHVVSODWIRUPV.
● Conducted monthlVWUDWHJLFSUHVHQWDWLRQVKLJKOLJKWLQJNH performance metrics, maintaining a 95% client satisfaction rate
and demonstrating actionable social media insights.
● Performed advanced social media analWLFVERRVWLQJRUJDQLFUHDFKE 40% and improving engagement rates from 2.1% to
3.8% through targeted content strategies.
● Provided ongoing client training and support on social media best practices and platform tools, empowering clients to
maintain consistent brand presence. Jo%te, Scottsdale, AZ
Social Media Strategist Januar$SULO October 2020 – Januar
●
Developed and executed strategic public relations campaigns for clients in hospitalitHQWHUWDLQPHQWDQGOLIHVWle
sectors, generating measurable brand visibilitDQGPHGLDLQWHUHVWDFURVVPXOWLSOHSODWIRUPV.
● Secured prominent media placements in high-profile publications including AZ Foothills Magazine and Phoenix
Magazine, expanding client reach and generating an estimated $15,000 in equivalent advertising value.
● Produced high-qualitSKRWRJUDSK and videographFRQWHQWIRUFOLHQWPDUNHWLQJPDWHULDOVFUHDWLQJFRPSHOOLQJYLVXDl
narratives that enhanced brand storWHOOLQJDQGVRFLDOPHGLDHQJDJHPHQW.
● Collaborated closelZLWKDFFRXQWWHDPVWRVXSSRUWFRPSUHKHQVLYHPDUNHWLQJLQLWLDWLYHVGHPRQVWUDWLQJDGDSWDELOLW and
strategic communication skills across multiple client accounts.
● Monitored media coverage and campaign performance, preparing detailed reports with insights and recommendations to
inform future strategies and optimize client results. Arizona State University, Tempe
, AZ
Operations Assistant The James Agency, Scottsdale, AZ
Public Relations Intern October
2017 – January 2020
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