Miguel A Zepeda
-18287-16773Downey, CA | 562 359 7250 |zepedaferegrino@verizon.net | linkedin.com/in/miguelazepeda
Summary
Strategic, client-focused, and results-driven Sales professional with 15+ years of experience managing multi-territory sales operations and developing top-tier teams while driving business expansion across national and regional markets. Proven ability to direct large-scale field operations, manage complex retail/channel portfolios, and optimize customer engagement while generating multimillion-dollar revenue streams. Adept at leading product rollouts, creating go-to-market strategies, and implementing marketing promotions to drive sales conversions in competitive markets.
Work Experience
Chubby Gorilla – Fullerton, CA Sales Executive | July 2025 – Sept 2025:
Served as a key ambassador for the company, brought innovative health and wellness solutions to market and drove strategic growth in a fast-paced, high-demand sector.
Prospected and acquired new accounts in the vitamin, supplement, and nutraceutical space within the US Western region in multiple states (CA, WA, OR, NV)
Built and maintained a strong sales pipeline through cold outreach, referrals, trade shows, and industry networking
Conducted market analysis to identify emerging trends, competitor activity, and customer needs
Negotiated contracts, pricing, and promotional programs in alignment with company goals
Collaborated closely with marketing, product, and operations teams to ensure seamless client experience
Tracked and reported sales performance, forecasts, and insights using CRM tools (NetSuite)
Represented the company at industry events, conferences, and trade shows in the territory
Closed high value deals with retail locations and distributors.
Developed and executed strategic business plans
Industry Trade Show Attendance
International Logistical planning and strategy
TRA – Tax Relief Advocates | Irvine, CA Senior Resolution Officer | October 2024 – April 2025
Conducted detailed consultations with approx. 50+ clients weekly to analyze clients’ tax-related challenges and review financial situations, while developing tailored resolution strategies for cases involving the IRS and state tax agencies
Liaised with tax authorities to reduce or resolve clients’ outstanding tax liabilities by negotiating and securing settlements, installment agreements, and offers in compromise
Oversaw 110 client cases concurrently with a focus on meeting individual case deadlines and driving consistent progression toward resolution through effective tracking of key milestones and carefully coordinated actions
Crafted customized strategies by thoroughly researching tax laws, regulations, and client-specific issues to resolve complex tax problems with accuracy and efficiency
Leveraged knowledge of tax documentation and legal protocols while preparing and filing forms, appeals, and correspondence with tax authorities to maintain full compliance
Identified the need for improvement and trained 6 junior resolution staff members on best practices in tax resolution through consistent guidance and support to elevate overall team performance
Served as the main point of contact between clients and tax authorities to provide clients with regular case status updates and personalized advice on available options, facilitating informed decision-making
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GETTRX – Global Electronic Technology | Torrance, CA National Account Executive | August 2022 – October 2024
Achieved a $6.5MM rise in new processing revenue by strategically managing the complete sales cycle from prospecting through deal closure
Built and regulated executive-level client relationships, resulting in the successful acquisition of high-value accounts
Analyzed each prospect’s payment processing requirements and delivered customized solutions through the strategic use of the company’s full product suite to drive sales conversions
Performed precise pricing analysis to generate and present strategic proposals with an emphasis on streamlining the decision-making process for prospective clients
Expanded account revenue through targeted cross-selling and upselling strategies, while utilizing strong client relationships to earn referrals and attain business growth
Established expertise in payment processing, providing compliance consulting and education to merchants
7-Eleven, Prop Bev SME – FSMC | La Brea CA Corporate Field Consultant / Area Leader | March 2019– July 2022
Directed multi-unit operations across fourteen 7-Eleven franchise stores, while implementing strategic policies and procedures to regulate operational excellence and consistency with brand standards
Guided franchisees on merchandising tactics, operational strategies, and guest experience improvements to optimize store performance and steer measurable increases in sales revenue
Performed comprehensive store evaluations and leveraged data-driven analysis to plan and implement targeted initiatives focused on increasing store-level compliance and operational efficiency
Managed operations within a high-profile market generating $22M in annual sales, while executing tailored strategies to sustain profitability and enhance market position
Coca-Cola Reyes | Downey, CA Account Manager Specialist |August 2015 June 2018
Mentored 8 account managers with a focus on building core talent and strengthening team capabilities through professional training and development initiatives
Implemented national sales promotions across large-format retail accounts by coordinating with account managers and merchandiser teams, resulting in a 15% increase in sales and gross profit
Streamlined operations and resolved complex challenges across national accounts to support district sales managers and the sales team, driving a 32% increase in productivity
Executed time-sensitive sales and equipment placement projects with precision, while shortening completion timelines by 49% through improved planning and coordination
Drove a 35%+ increase in both sales and overall gross profit by strategically leading major operational and incremental beverage equipment placements across national accounts
Coca-Cola Refreshments – Large Store | Downey, CA District Sales Manager | August 2010 – June 2015
Generated over $8M in annual revenue for Carson and Downey Sales Centers by strategically managing team budgets and maintaining rigorous expense control
Met sales, gross profit, and execution targets for major retail accounts, including Walmart, Target, Ralphs,
Vons, and Albertsons by leading and developing a team of seven account managers
Recognized for best-in-class district execution of national Walmart programs across Los Angeles
Market Unit by outperforming all other districts in program delivery
Honored as District Sales Manager of the Month in July 2012 for exceeding sales and operational goals
Additional Experience
Coca-Cola Enterprises | District Sales Manager-Still & Emerging Brands
• Earned $3.2M in gross profit in year one and $2.7M in year two, while reporting performance results to the Vice President on a weekly, monthly, and quarterly basis
Coca-Cola Enterprises | District Sales Manager-Small Store Format
• Competed against all San Diego Market Unit On-Premises teams, while driving a 15%–25% increase in sales and gross profit across all focus categories through targeted execution and strategic team leadership
Coca-Cola Enterprises | District Sales Manager-On-Premises
• Generated over $5M in revenue while driving 25% business growth in year one and sustaining 35%+ annual gains in sales and gross profit through strategic oversight of 6K+ accounts in the Los Angeles Market Unit
Territory Sales, Enterprise Account Management, Strategic Business Development, Client Acquisition, Tax Resolution, BI
Negotiation, Client Relationships, Market Analysis, Planning & Forecasting, Training & Development, Team Leadership
Technical Proficiencies
CRM Systems: Salesforce, HubSpot, NetSuite
Microsoft Office Suite: Word, Excel, PowerPoint, Outlook
BI Tool: Margin Minder
Time & Workforce Management: KRONOS
Education & Credentials
Bachelor of Arts in Business Administration & Management, University of Phoenix, Gardena, CA Honors Graduate | GPA: 3.8
Consultant Certification, Harvard Extension School, Harvard University, Cambridge, MA
Certified Trainer, Certified in Management Essentials | Certified Target Selection Interviewer Certified in Finance for Success | Certified Margin Minder | Certified in Managing Within the Law
Honors & Awards
Delta Mu Delta-International Honor Society in Business, Lambda Sigma Chapter, University of Phoenix President’s Club Award, The Coca-Cola Company
Volunteer Work
Coca-Cola Corporate Volunteer, World Special Olympics, 2012 – Present
Golf Committee Member, Community Hospital of Saint Bernardine’s & San Bernardino Hospital
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