Miguel Angel Garcia
Miguela_garcia@hotmail.com ● (786) 219 -8966
SUMMAR Y: Sales professional with 25 years of experience in account management, sales manager and
beverage/foods industry in Florida and Venezuela . Committed to meeting and exceeding sales goals by
increasing profit, negotiating deals, opening new points of sales and displays, managing team, and building and
maintaining professional relationships with clients and distributors .
EXPERIENCE
Premium Meats SUKA RNE – Miami, FL Area Sales Manager November 2021 – Current
● Open new customer portfolios in the food service and independent supermarket customer segments.
● Build a strong and positive relationship with distributors in the region, managers and staff at their retail stores
to drive new sales opportunities to increase sales volumes.
● Lead and supervise the Miami sales team and provide support to marketing and DSD representatives and sales
calls to customers.
● Establish a monthly plan, sales forecasts and rep orts and analyze opportunities with accounts, areas and
routes.
● Schedule and conduct distributor team meetings to inform and train sales representatives on short -term goals
and plans.
● Support events such as food fairs for our large customers such as Sysco, Quirch, Cheney brothers, PFG.
Breakthru beverage s – Miami, FL Sales Representative November 2020 – October 2021
● Cultivate and grow account relationships to maximize the sales, increase market share and space allocation of
company’s portfolio through effective planning, selling execution and communication as well as troubleshoot
and handle customer related inquiries
● •Pursue sales leads, personally visit customers, assess needs, oversee inventory, and suggest appropriate
products, close orders, and sup port merchandising to meet established revenue targets.
● •Ensure maximum product’s brand visibility accounts by utilizing effective and current point of sale materials
when appropriate.
● •Reached 75% sale increase in service area: Doral and Kendall FL in t he first 3 months comparing YoY.
● Accountable for achieving revenue, margin, and gross profit targets as set by the Sales Director.
● Communicate local program spending effectiveness to maximize the company’s profits. Help determine the
ROI on outlined focused initiatives
● Responsible for accurately analyzing and projecting quarterly and monthly business for assigned territory
● Strategica lly provide the shared team with conflict resolution, removal of performance obstacles, and/or
relationship concerns among key accounts in the region
● Identify market trends and developments in product categories, geographic regions, and among the entire
account base, so you are at the forefront when compared to the competition
Tio Paco Fresh Produce – Miami, FL Sales Manager November 2018 – November 2020
Manage volume and profit growth objectives on an annual and monthly basis of Sales Area . Manage and lead all
aspects of the sales, while maintaining good working relationships with suppli ers, customers and Distributor
Company. Residing the overall structure of sale and distribution in less than 2 months. Performing increase of sales
from $150k to $585k per month. Transitioned from DSD to Pr e-Sale and increased routes from 1 t o 6.
● Recruit, hire, and train sales team (10 direct reports)
● Execute long term Strategic Vision within the marketplace.
● Design Analysis and effective measures throughout their Sales Area
● Manage client relationships and identify opportunities for new contracts
● Analyze data and generate reports to identify potential for business growth
● Recruit and oversee contractors and vendors
● Assess current team processes and procedures, identify opportunities for improvement, and implement them
KEURIG DR. PEPPER – Miami, FL Position : DM December 2016 – October 2018
Increased the number of new clientele from 90 active clients to 286 active clients. Increased 150% of sales on the 90
active accounts. Sales revenue increased from $220k to $530k.
● Coaching and direction of sales team (5 direct reports)
● Manages customer accounts, and ensures proper management
● Performance metrics/review for accounts, distributors and sales team
● Managing relation with key account manager, product man ager, grocery manager and buyers
● Directly manages major developing client accounts, and coordination of management of all other accounts
● Manage distributors, including working with sales managers and performing store sets/resets.
EDUCATION
Bachelor Computer Science – Caracas – Venezuela
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