Candidate for the

Barker, Robin

phone: (904) 293-3173
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ROBIN NICOLE BARKER robinnicolebarker 904-293-3173

Sales & Operations professional experienced in designing and executing strategic sales, operations and
training plans while exceeding corporate revenue and margin targets. Recognized for exceeding both
clientele and peer expectations with effective listening while grasping the core values of the business or
product at hand. Proven track record and high-performance results in sales, operations, strategy and
profitability. Areas of expertise include:

• Culture Champion • Proven Performance & Sales Results
• Strategic Planning and Execution • Problem Solving and Decision
• Managing Diverse Relationships • P&L Accountability

Gypsy Cowboy, Atlanta, Ga
Owner (October 2022 – Present)
Driven Business Owner with great business acumen, creativity and Leadership skills. Offers experience in
developing advanced marketing strategies, creating business opportunities, and generating consistent sales and
growing clients.
 New Business Launch to include development and growth of company culture.
 Developed relationships with Vendors creating a successful purchasing program required to
grow profits.
 Designed ecommerce site and website to help build a strong and profitable organization that
will attract the “right” clientele.
 Designed and managed daily operations that result in satisfied clients.
 Market studies to determine pricing of goods and discovery of emerging business opportunities.
GoodLife Security Solutions, Inc., Atlanta, Ga (Covering GA and SC)
CEO (July 2017 – Present)
Founder and CEO of GoodLife Security Solutions. Inc., a home and commercial security solution corporation.
Leading and managing all facets of the business to include building and developing leaders and employees,
developing vendor and financial relationships, P&L responsibility, developing Account receivables and payable
departments, creating and designing training platforms for both sales and operations, marketing strategies to
include social media, customer relations, operation, and website design.
• Created company vision and business plan with an agility focus which allows quick
improvements and
modification as the company develops closing the first year with $300K of revenue .
• Building and developing a diversified team of skill balancing the strengths and weakness of the group
creating a strong network of professionals of both sales and operational skill sets with a hybrid focus.
• Developing high quality business strategies and plans ensuring their alignment with short-term and long-
term objectives. Employee development and organic customer acquisition growth with a strong focus of
reoccurring opportunity. • Margin and profitability control through plans developed to eliminate unnecessary business expense
such as overwhelming marketing initiatives as company ages creating a positive word of mouth
• Inventory control plans developed and executed. Designed to have daily control and visibility controlling
unnecessary waste.
• 360 customer service programs engaging everyone to include executives ensuring a seamless experience
as a diligent communication plan between company and client.
• Enforce adherence to legal guidelines and internal business practices to maintain the corporation’s
legality requirements and business ethics by building relationships with state advocates and other
CRV Surveillance, Birmingham, AL
Director of Sales ( Contractor to Term August 2020 – 1/31/2021)
Developing and growth the integrated sales channel through recruiting, training, coaching and mentoring
individuals involved in the sales process for a startup company.
• Created training modules for the company to contribute to the growth and success of sales executives.
• Launched new training programs and expectations to sales organization that will result in consistent
• Leadership training on culture change, mentoring, delegating, time management, P&L responsibility and
Sales Management created and taught to both students and trainers.
• Created advanced compensation plans for various necessary teams.
• Remote leadership of 9 associates and managers in FL, La, AL, TN, Ga and SC.
ADT SECURITY SERVICES, INC. , Jacksonville, FL / Tallahassee, FL / Gainesville, FL / Savannah, GA
Area General Manager Sales and Operations (2013 – May 2017)
Lead the development and execution of the North Florida & Georgia Regional Business Plan and P&L
operations totaling $3.8 MM. Coach and develop 14 sales and operations leaders and up to 180 staff
members through effective daily communication and collaboration. Accelerate growth through customer
retention strategies, reducing attrition by 850 basis points to a regional low of 13.5%.
• Increased sales performance by 48% and improved national P&L target ranking from 28th to 13th
through the development and execution of profitable growth strategies.
• Created standardized regional sales and operational processes increasing office collaboration and
growing talent bench strength.
• Improved ADT customer experience and operational efficiencies leading to cost per ticket of $61 by
decreasing technicians non-productive time, fleet controls and inventory control.
• Increased bottom line by $750K in Y1 through implementing enhanced P&L control, including
identifying and researching expenses to include dated POT lines, vehicle maintenance, unnecessary
paid mileage, inventory write offs and employee productivity.
• Quality improvements of field service and installation technicians above corporate minimum of 90%
through accountability measurements and personal field engagement.
• Rebuild of sales organization organically through both sales leadership and field sales representatives
increasing overall new sale production of 62%.
Area/ Regional Sales Manager, NC, SC, GA, AL ( 2005 – 2013)
Developed a dynamic Sales Management team through continuous development of internal leaders and
recruitment of external top talent. Developed and executed “Regional Business Plans” to meet or exceed a
105% target through effective communication and collaboration of all Leaders allowing creativity and
efficiency to include market growth.
• Grew Carolina sales markets 280% over 24 months resulting as the number 1 sales region nationally.
• Coached, mentored and developed management teams to include a team of up to 26 Sales Managers
and 225 Sales Representatives. 40% of staff were “Club Excellence” winners YOY.
• Recognized for highest growth of self-generated sales per team equaling an average of 9.5 per
representative on a corporate target of 5.
• Delivered, launched and trained on new sales tools and programs including Salesforce, LEADS, MSC
trainings, iPad usage and advanced product launches. Participant and creation in the development of
compensation plans, incentives, and contests.
• Decreased customer cancellation rates by 25% through collaboration with operations and other
business units across 18 offices to deliver the best solutions for every customer to ensure a flawless


National Sales and Development / Performance Improvement Manager ( 2003 – 2005)
Created and implemented national training and sales programs, while overseeing the career development of
Sales Leaders and Representatives. Evaluated and mentored productivity to create development and career
plans, increasing employee retention and engagement.
• Developed and delivered executive, management and sales trainings in the field and classroom
environment using various techniques to include, lectures, role plays and observations.
• Partnered in the development of sales and training materials to include: sales tools, customer
brochures, compensation plan development and training enhancements. Designed and delivered
“Customer Appreciation Program” and the “Model Sales Call” to 1500 sales representatives and
leadership team.
• Communicated and interacted with all levels of management, including the executive teams on the
design and execution of new business strategies and programs.


ADT SECURITY SERVICES, INC. , Jacksonville, FL / Columbia, Augusta, Greenville, SC / Winston Salem, NC
Sales Manager
Led Commercial, Residential, Home Health, Custom, Small Business and Resale sales teams within defined
territory with a focus of organically increasing overall profitable sales performance.
Developed Home Health Division for North and South Carolina achieving recognition of state public officials.
• Led Sales team from 62nd Nationally to 2nd Nationally.

Commercial and Residential Sales Representative, South Carolina
Hunter of new commercial and residential business through cold calling, networking and referrals. First.
• First Club Excellence Winner with only 7 Months tenure as a Commercial Sales Professional. Highest
Revenue developed to existing customers.

• Coursework Continued, Bachelor of Education (B.Ed.), Winthrop University / University of South
• Associate of Arts and Interior Design (AA) , Anderson University, Anderson, SC


• Technical: MS Office Suite, Salesforce Super User and Trainer, Runzheimer, Sales Genie, Fillquick
CRM, LMS, Survey Monkey, Quickbooks , Sedona, Alarm Biller
• Sales Leadership: Sales Leadership and Management – Sandler Institute, Cold Calling & Scripting –
Dale Carnegie, Sales and Leadership – Aubrey Daniels, Coaching Sales People, Emotional Intelligence
Certification, Customer Experience Excellence
• Industry: Six Sigma Blue Belt and Green Belt, NFPA Courses, ASID


• National Employee Development award for the promotion of 75% of Management Team
• 2 x Area Sales Manager of the Year
• Sales & Development Manager of the Year
• 5 x Sales Manager of the Year
• Top national Commercial Sales Representative of the Year
• 2X National Sales Rep Excellence


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