M ARIN A
BEN NER
G lo b al
Pro d uct
Mark e tin g
Le a d er
B alt im ore /W ash in g to n ,
D.C .
• (4 43)
74 2-15 6 0
• marin ap ben ner@ gm ail.c o m
L in ke d In :
lin ke d in .c o m /in /m arin a-b en n er
• Portfo lio :
w ww.m arin ab en ner.c o m
E XE C U TIV E
SU M MARY
P urp ose -d riv e n
Glo b al
Pro d uct
Mark e tin g
Le a d er
wit h
ove r
15
ye a rs
of
exp erie n ce
in
d eve lo p in g
an d
exe cu tin g
ta ctic a l
go-to -m ark e t
stra te g ie s
an d
fu ll
lif e cyc le
pro d uct
e xe cu tio n
fo r
SaaS
an d
se rv ic e
pro d ucts .
Pro ve n
ab ilit y
to
tra n sla te
co m ple x
pro d uct
c a p ab ilit ie s
in to
cle a r,
co m pellin g
narra tiv e s,
driv e
pro d uct
la u n ch es,
an d
ach ie ve
sig nifi ca n t
b usin ess
gro w th .
Exp ertis e
in
cu sto m er
se g m en ta tio n ,
co m petit iv e
dif fe re n tia tio n ,
an d
c re a tin g
cu sto m er- c e n tric
messa g in g .
Seekin g
to
le ve ra g e
deep
pro d uct
mark e tin g
exp ertis e
a n d
cro ss-fu n ctio n al
le a d ers h ip
to
driv e
co m pan y
gro w th
in
a new
ro le .
A REA S
OF
EXP ER TIS E
● Go-to -M ark e t
Stra te g y:
Pro ve n
ab ilit y
to
deve lo p
an d
exe cu te
co m pre h en siv e
go-to -m ark e t
stra te g ie s,
in clu d in g
posit io n in g ,
messa g in g ,
an d
la u n ch
pla n s.
● Pro d uct
Posit io n in g
& Messa g in g :
Deep
exp ertis e
in
cra ft in g
co m pelli n g
va lu e
pro p osit io n s
an d
messa g in g
th at
re so n ate
wit h
ta rg et
buye r
pers o n as
an d
en d
use rs .
● Com petit iv e
Analy sis :
In -d ep th
un d ers ta n d in g
of
mark e t
dyn am ic s
an d
th e
co m petit iv e
la n d sc a p e,
wit h
th e
ab ilit y
to
id en tif y
op portu n it ie s
fo r
dif fe re n tia tio n .
● SaaS
Te ch nolo g y:
Exte n siv e
exp erie n ce
in
SaaS
pro d uct
mark e tin g ,
in clu d in g
HR
te
Le a rn in g
& Deve lo p m en t,
an d
Hosip it a llit y .
● Sale s
En ab le m en t:
Cre a tio n
of
effe ctiv e
sa le s
en ab le m en t
mate ria ls
an d
tra in in g
pro g ra m s
to
em pow er
go-to -m ark e t
te a m s.
● Custo m er
Seg m en ta tio n :
Exp ertis e
in
id en tif y in g
an d
se g m en tin g
cu sto m er
au d ie n ce s
to
ta ilo r
mark e tin g
stra te g ie s.
● Pro d uct
La u n ch :
Pro ve n
tra ck
re co rd
of
le a d in g
su cce ssfu l
pro d uct
la u n ch es,
fr o m
pla n nin g
to
exe cu tio n .
● Glo b al
Mob ilit y /H R
Te ch
So lu tio n s:
Stro n g
un d ers ta n d in g
of
th e
glo b al
mob il it y
in d ustry
an d
tre n d s,
wit h
exp erie n ce
in
HR
te ch
so lu tio n s.
● Data -D riv e n
In sig hts :
Abilit y
to
an aly ze
data ,
id en tif y
tre n d s,
an d
tra n sla te
in sig hts
in to
stra te g ic
re co m men d atio n s.
● Cro ss-F u n ctio n al
Le a d ers h ip :
Dem on stra te d
ab ilit y
to
driv e
alig nm en t
acro ss
pro d uct,
sa le s,
an d
mark e tin g
te a m s.
● Con te n t
Stra te g y:
Cre a tin g
cu sto m er
sto rie s,
ca se
stu d ie s,
an d
oth er
co n te n t
th at
sh ow ca se
pro d uct
im pact
an d
cu sto m er
ou tc o m es.
● Mark e t
Rese a rc h :
Con d uctin g
in -d ep th
mark e t
re se a rc h
to
in fo rm
pro d uct
stra te g y
an d
driv e
dif fe re n tia tio n .
C O RE
ACCO M PLIS H M EN TS
● Gre w
pro d uct
ca te g ory
MRR
fr o m
60 0k
to
3.2 8 M
at
Velo cit y
Glo b al
by
im ple m en tin g
ta rg ete d
go-to -m ark e t
stra te g ie s
an d
op tim iz in g
pro d uct
posit io n in g .
● Won
Busin ess
of
th e
Ye a r
Aw ard ,
Ken ned y
Krie g er
In stit u te
20 21,
fo r
in nova tin g
co rp ora te
em plo ym en t
tra in in g
pro g ra m s,
sh ow ca sin g
th e
ab ilit y
to
deve lo p
im pactfu l
pro d uct
mark e tin g
in it ia tiv e s.
● Sp ea rh ea d ed
th e
cre a tio n
of
a stra te g ic
partn ers h ip
pro g ra m
fo r
Tra in in g
& eT ra ck in g
So lu tio n s,
driv in g
mark e t
sh are
gro w th
in
th e
L& D
ve rtic a ls
fo r
so cia l
se rv ic e s
org an iz a tio n s,
im pactin g
re ve n ue
gro w th
by
25% .
● Recip ie n t
of
2 mark e t
exp an sio n
ach ie ve m en t
aw ard s
in
20 17
an d
20 18 ,
US
Fo o d s,
dem on stra tin g
th e
ab ilit y
to
driv e
mark e t
pen etra tio n
an d
ach ie ve
sa le s
ta rg ets .
P R O FE SSIO NAL
EX P ER IE N CE
V elo cit y
Glo b al,
Sen io r
Pro d uct
Mark e tin g
Man ag er
(2 0 22
– Pre se n t)
O w ned
an d
exe cu te d
th e
fu ll
lif e cyc le
go-to -m ark e t
stra te g y
fo r
th e
In te rn atio n al
Ben efi ts
P ro g ra m
at
Velo cit y
Glo b al,
tra n sla tin g
co m ple x
glo b al
ben efi ts
offe rin g s
in to
a dif fe re n tia te d
v a lu e-a d ded
pro g ra m .
Dro ve
sig nifi ca n t
le a d
gen era tio n
re su lt s
an d
mark e t
pen etra tio n
w it h in
th e
HR
te ch
se cto r.
○ Stra te g ic
Le a d ers h ip :
Ow ned
th e
en tir e
go-to -m ark e t
stra te g y,
dem on stra tin g
se n io r-le ve l
ow ners h ip ,
pla n nin g ,
an d
exe cu tio n .
○ Com petit iv e
In te llig en ce
Analy sis :
Le ve ra g ed
co m petit iv e
in sig hts
to
in fo rm
th e
deve lo p m en t
of
new
pro d uct
ca te g orie s
an d
en han ce m en ts
to
th e
cu sto m er
pla tfo rm
exp erie n ce .
○ Data -D riv e n
Decis io n
Mak in g :
Con d ucte d
quan tit a tiv e
an d
qualit a tiv e
re se a rc h
to
defi n e
pro d uct
vis io n
alig ned
wit h
busin ess
prio rit ie s,
hig hlig htin g
stra te g ic
use
of
data .
○ Gro w th
Stra te g y:
Cre a te d
in te g ra te d
ca m paig ns
th at
in cre a se d
MQLs
by
47% ,
dem on stra tin g
a fo cu s
on
le a d
gen era tio n
an d
gro w th .
○ La u n ch
Exp ertis e :
Desig ned
an d
exe cu te d
11
new
pro d uct
la u n ch es
wit h in
th e
in te rn atio n al
ben efi ts
portfo lio ,
sh ow ca sin g
la u n ch
man ag em en t
ca p ab ilit ie s.
○ Sale s
En ab le m en t:
Built
an d
le d
th e
firs t
sa le s
en ab le m en t
pro g ra m
fo r
Velo cit y
Glo b al,
em phasiz in g
stra te g ic
sa le s
su p port
acro ss
th e
en tir e
cu sto m er
jo u rn ey,
fo cu se d
on
mark e t
se g m en ta tio n
an d
buye r
pers o n as.
○ Reve n ue
Fo cu s:
Cura te d
work fl o w s
an d
desig ned
org an iz a tio n al
in fr a stru ctu re
fo r
re ve n ue
fo re ca stin g
at
th e
pro d uct
ca te g ory
le ve l,
dem on stra tin g
a
re ve n ue-fo cu se d
min d se t
fo r
co m pre h en siv e
data
deliv e ry .
T ra in in g
& eT ra ck in g
So lu tio n s,
Dir e cto r
of
Busin ess
Opera tio n s
an d
Deve lo p m en t
(2 0 20
–
2 0 22)
L e ve ra g ed
stra te g ic
vis io n
an d
stro n g
le a d ers h ip
to
tra n sfo rm
Tra in in g
& eT ra ck in g
So lu tio n s
( e Le a rn in g
fo r
non -p ro fit,
gove rn m en t,
an d
so cia l
se rv ic e s)
in to
a re co g niz a b le
co n te n d er
w it h in
th e
le a rn in g
an d
deve lo p m en t
mark e t.
○ Mark e t
Exp an sio n :
Deve lo p ed
new
partn er
re la tio n sh ip s
an d
stra te g ic
pric in g /p ack a g in g
of
pro d uct
offe rin g s,
driv in g
mark e t
pen etra tio n
an d
exc e ed in g
pro fita b ilit y
goals
by
ove r
45% .
○ Custo m er
Lif e cyc le
Man ag em en t:
Esta b lis h ed
co m pre h en siv e
partn ers h ip
sa le s
an d
clie n t
se rv ic e
pro g ra m s,
en su rin g
cu sto m er
re te n tio n
an d
exc e e d in g
r e n ew al
ta rg ets .
Data -d riv e n
op tim iz a tio n
of
op era tio n s
le d
to
in cre a se d
e ffi cie n cy
an d
pro fita b ilit y
by
id en tif y in g
op portu n it ie s
to
pen etra te
se rv ic e
o ffe rin g s
an d
cre a tin g
ad dit io n al
re ve n ue
so u rc e s.
○ Go-to -M ark e t
Stra te g y
Ow ners h ip :
Ow ned
all
asp ects
of
busin ess
op era tio n s
an d
go-to -m ark e t
stra te g ie s,
cu ra tin g
an d
dem on stra tin g
a holi s tic
ap pro ach
to
driv in g
re ve n ue
an d
cu sto m er
su cce ss.
○ Sta rtu p
Tra n sfo rm atio n :
Deve lo p ed
an d
im ple m en te d
stra te g ie s
to
sc a le
use r
acq uis it io n ,
bra n d
aw are n ess,
an d
cu sto m er
en g ag em en t
effi cie n tly
by
dis m an tlin g
org an iz a tio n al
silo s
an d
brid g in g
cro ss-fu n ctio n al
alig nm en t
to
a
un ifi ed
co m pan y
stra te g y.
○ Im pro ve d
Custo m er
Exp erie n ce :
Cre a te d
a cu sto m er
ad vis o ry
co u n cil
to
gain
va lu ab le
in sig hts
th at
help
in fo rm
decis io n s
on
pro d uct
need s,
en han ce m en ts ,
an d
use r
exp erie n ce
to
exte n d
th e
cu sto m er
li f e tim e
va lu e.
E n co m pass
Hea lt h ,
Are a
Sale s
Man ag er
(2 0 18
– 20 20 )
M ob iliz e d
pro d uct
kn ow le d g e
an d
stra te g ic
re la tio n sh ip
build in g
to
driv e
new
busin ess
d eve lo p m en t
fo r
En co m pass
Hom e
Hea lt h
(a
post-a cu te
hea lt h ca re
se rv ic e s
co m pan y)
in
n ew ly
acq uir e d
mark e ts
wit h in
th e
Balt im ore -W ash in g to n
D.C .
re g io n .
○ Mark e t
Pen etra tio n :
Ach ie ve d
sig nifi ca n t
mark e t
pen etra tio n
wit h in
acq uir e d
te rrit o rie s,
build in g
re la tio n sh ip s
wit h
ke y
re fe rra l
so u rc e s
(p hysic ia n s,
hosp it a ls ,
etc .)
to
driv e
ad m is sio n s
fo r
are a
bra n ch es.
○ Sca la b le
Mark e tin g
Pro g ra m s:
Deve lo p ed
an d
im ple m en te d
su cce ssfu l
mark e tin g
ed uca tio n
pro g ra m s
fo cu se d
on
En co m pass
Hea lt h ‘s
sp ecia lt y
pro g ra m s.
Th ese
pro g ra m s
were
ad op te d
in
oth er
mark e ts ,
dem on stra tin g
th eir
sc a la b ilit y
an d
th e
cre a tio n
of
best
pra ctic e s.
○ Resilie n t
Gro w th
Stra te g y:
Defi n ed
an d
im ple m en te d
effe ctiv e
re fe rra l
pro to co ls
wit h in
th e
re g io n
durin g
th e
CO VID -19
pan d em ic ,
en su rin g
co n sis te n t
re fe rra l
an d
ad m is sio n
ra te s
eve n
in
pre vio u sly
un d ers e rv e d
mark e ts .
U S
Fo od s,
Te rrit o ry
Sale s
Man ag er-N atio n al
Acco u n ts
(2 0 15
– 20 18 )
T e rrit o ry
Sale s
Man ag er
fo r
th e
Balt im ore ,
DC,
an d
North ern
Vir g in ia
re g io n ,
le a d in g
new
b usin ess
deve lo p m en t
an d
partn ers h ip
acq uis it io n .
○ Dro ve
New
Acco u n t
Gro w th :
Le d
new
busin ess
deve lo p m en t
fo r
US
Fo od s,
exc e ed in g
new
acco u n t
acq uis it io n
ta rg ets
by
43% .
○ Stra te g ic
Custo m er
Fo cu s:
Desig ned
an d
im ple m en te d
a cu sto m er- c e n tric
busin ess
deve lo p m en t
stra te g y
fo cu se d
on
hig h-p ro fita b ilit y
re sta u ra n t
an d
hosp it a lit y
acco u n ts .
○ Sale s
Le a d ers h ip :
Recip ie n t
of
3 Reg io n al
Sale s
Le a d ers h ip
Aw ard s.
○ Upse llin g
& Cro ss-S ellin g
Exp ertis e :
Utiliz e d
a deep
un d ers ta n d in g
of
US
Fo od s’
pro d uct
portfo lio
an d
va lu e
pro p osit io n
to
deve lo p
ou ts ta n d in g
acco u n t
pen etra tio n
stra te g ie s
th ro u g h
up -s e llin g
an d
cro ss-s e llin g
in it ia tiv e s.
M on um en ta l
Mark e ts ,
Sen io r
Busin ess
Deve lo p m en t
Man ag er
(2 0 13
– 20 15 )
S en io r
Busin ess
Deve lo p m en t
Man ag er
fo r
th e
Open
Door
Mark e ts
pro g ra m
in
th e
B alt im ore /W ash in g to n
D.C .
re g io n ,
to
pro m ote
em plo ye e
en g ag em en t
th ro u g h
in -h ou se
f o od
se rv ic e
offe rin g s
fo r
la rg e-s c a le
co m pan ie s
an d
org an iz a tio n s.
○ La u n ch ed
& Sca le d
New
B2B
Serv ic e :
Esta b lis h ed
new
busin ess
re la tio n sh ip s
an d
se cu re d
ove r
$1.5
millio n
in
re ve n ue
wit h in
1 ye a r,
pio n eerin g
th e
Balt im ore
mark e t
fo r
th e
Open
Door
Serv ic e
Pro g ra m .
○ Mark e t
Rese a rc h
& Seg m en ta tio n :
Id en tifi ed
an
un ad dre sse d
op portu n it y
wit h in
th e
B2B
la n d sc a p e
by
id en tif y in g
th e
id ea l
cu sto m er
pro file
an d
id ea l
mark e t
se g m en ts
to
exp an d
th e
pro g ra m
fo otp rin t.
○ Data -D riv e n
Sale s
Stra te g y:
Cre a te d
in tu it iv e
CR M
dash b oard s
to
op tim iz e
sa le s
cyc le
pro je ctio n s
an d
re a l- t im e
re ve n ue
re p ortin g ,
en ab lin g
data -d riv e n
decis io n
mak in g
fo r
gro w th .
○ Sale s
En ab le m en t
Exp ertis e :
Sp ea rh ea d ed
th e
cre a tio n
of
a ro b ust
sa le s
en ab le m en t
pro g ra m ,
offe rin g
an
ars e n al
of
to o ls
an d
stra te g ic
fr a m ew ork s
fo r
te a m s
to
co n sis te n tly
driv e
re ve n ue
gro w th .
Th is
was
ach ie ve d
by
le ve ra g in g
pro d uct
va lu e
an d
co n ve rtin g
it
in to
sa le s
asse ts
an d
a co h esiv e
messa g in g
stra te g y.
U nifi rs t
Corp ora tio n ,
Sen io r
Acco u n t
Man ag er
(2 0 10
– 20 13 )
S en io r
Acco u n t
Man ag er
of
man ag ed
garm en t
pro g ra m s
an d
hea lt h ca re /e n vir o n m en ta l
f a cilit y
se rv ic e s.
Con su lt a tiv e
an d
re la tio n sh ip -b uild in g
sa le s
ap pro ach .
○ Con sis te n t
Sale s
Le a d er:
Esta b lis h ed
ove r
30
new
acco u n ts ,
whic h
sig nifi ca n tly
im pacte d
ove ra ll
sa le s
fo r
th e
bra n ch
lo ca tio n .
○ Stra te g ic
Acco u n t
Gro w th :
Reco g niz e d
as
to p
sa le s
gen era to r,
in cre a sin g
sa le s
wit h in
assig ned
te rrit o ry
of
ove r
25% .
○ Custo m er
Rela tio n sh ip
Man ag em en t:
Main ta in ed
an d
org an iz e d
a cu sto m er
data b ase
of
ove r
450
clie n ts
re g io n -w id e.
○ Ta rg et
Acco u n t
Exp ertis e :
Reco g niz e d
wit h in
th e
sa le s
org an iz a tio n
fo r
exp ertis e
in
ta rg et
acco u n t
deve lo p m en t
th ro u g h
th e
ab ilit y
to
id en tif y ,
cu lt iv a te ,
an d
man ag e
stra te g ic
cu sto m er
re la tio n sh ip s.
S co rp io
Stu d io s,
Dir e cto r
of
Clie n t
Serv ic e s/A sso cia te
Pro d uce r
(2 0 07
– 20 10 )
D ir e cto r
of
clie n t
se rv ic e s
fo r
a fu ll- s e rv ic e
med ia
pro d uctio n
ag en cy,
sp ecia li z in g
in
th e
h ea lt h ca re
an d
pharm ace u tic a l
in d ustrie s.
○ Le d
Mark e tin g
an d
Clie n t
Stra te g y:
Sp ea rh ea d ed
clie n t
mark e tin g
in it ia tiv e s
to
le ve ra g e
bra n d
re co g nit io n
an d
driv e
gro w th
○ Con te n t
Mark e tin g
Exp ertis e :
Cre a te d
an d
le d
th e
co n te n t
stra te g y
fo r
all
mark e tin g
ca m paig ns
an d
film ed
new s
se g m en ts .
○ Stra te g ic
Go-to -M ark e t
In it ia tiv e s:
Pla n ned
an d
exe cu te d
natio n al
sa le s
dep artm en t
im pro ve m en ts ,
in clu d in g
up date s
to
mark e tin g
ap pro ach es,
co st
an aly sis ,
pre se n ta tio n s,
an d
te rrit o ry
esta b lis h m en t.
P R EV IO US
RO LE S
S en io r
Buye r,
Sm yth
Je w ele rs
E arly
Child hood
Ed uca to r,
Hea d
Sta rt
Balt im ore ,
Open
Door
Aca d em y
F re ela n ce
GTM
Con su lt a n t
E D UCA TIO N
U niv e rs it y
of
Mary la n d :
Gra d uate
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