E LIZABETH B ERENS (708) 426-9796
stack_2384@yahoo.com
M ARKETING & B RAND M ANAGER
Results-driven marketing professional with proven expertise in trade marketing, market planning, sales
enablement, and brand growth within competitive consumer goods environments. Skilled at designing and
executing strategic trade marketing programs, analy zing market trends, and collaborating with sales teams to
increase distribution, market share, and revenue. Adept at developing high -impact marketing materials and
events to drive product visibility and engagement.
AREAS OF EXPERTISE
Product Marketing – Branding – Sales Development – Promotions – Event Planning – Client Relations
Communications – Account Management – Project Management – Customer Service – Team Leadership
Training & Development – Territory Development – Revenue Growth – Problem Solving – MS Office
SELECT CAREER H IGHLIGHTS
• Serve as a Certified Problem Solver at a state -of -the -art fulfillment center at Amazon, working to resolve
any issues or errors that arise with live and virtual inventory audits.
• Drove rapid sales/revenue growth for RJ Reynolds , increasing the Austin region to the top ranking team in
the nation , piloting multiple programs to be rolled out across the US.
• Controlled multimillion -dollar budgets for diverse projects , including complex large engagements; planned
and coordinated special events at large venues such as SXSW and COTA in Austin, TX.
• Introduced programs for employee recognition, incentives, and engagement, achieving the highest
employee retention rate in the US for Media Star Promotions.
PROFESSIONAL EXPERIENCE
AMAZON 2022-2023
INVENTORY CONTROL SPECIALIST & LEARNING AMBASSADOR
Provide inventory management and oversee employee development for a state -of -the -art fulfillment center.
• Assist in managing internal inventory audits to ensure accurate counts; provide problem solving expertise
to address any issues, errors, or inaccuracies with center inventory.
• Trained and mentored new associates in job responsibilities, company policies, and standard procedures.
• Recognized as a Certified Problem Solver to resolve issues with live and virtual inventory.
M EDIA STAR PROMOTIONS 2020-2022
PROGRAM M ANAGER
Directed and managed all mobile marketing units in the central Texas region, working on the RJ Reynolds contract
to promote a range of product SKUs through experiential marketing.
ELIZABETH BERENS P AGE 2
PROGRAM M ANAGER CONTINUED …
• Provided leadership in recruiting, training, mentoring, and managing dozens of Brand Ambassadors in the
region ; promoted more than 20 products under strong regulatory constraints.
• Controlled multimillion -dollar budgets for diverse projects, including complex large engagements ; planned
and coordinated special events at large venues such as SXSW and COTA in Austin, TX.
• Collaborated with restaurants, retail locations , and other businesses to plan, schedule, and promote on –
site events in order to market next-generation products.
• Arranged and organized live talent while managing events with international sponsor s and partners.
• Ensured compliance with local and regional billboard and venue regulations.
MKTG M ARKETING (US CONCEPTS LLC) 2018-2020
BRAND AMBASSADOR
Provided creative vision in marketing new products and influencing brand selection and preferences.
• Interfaced with consumers daily to shape and influence product preferences and showcase new launches.
• Encouraged competitive consumers to sample client products at a discount in order to create positive
word -of -mouth, increase brand awareness , and positively impact consumer preference/choice.
• Gathered consumer feedback and entered marketing information into relevant databases for analysis.
• Planned and exe cuted experiential marketing events to promote products through interactive experiences.
BURNES & LIBMAN 2008-2016
PARALEGAL
Supported six attorneys handling a large volume of personal injury and workers’ compensation cases.
• Drafted pleadings, answered discovery requests, scheduled depositions, ordered cour t reports, and
oversaw the production of hundreds of settlement packages.
• Processed new clients, meeting with them to set up files , gather documents, and maintain
communications during case progression , including preparing them for testimonies and appearances.
• Adopted marketing initiatives to grow the client base.
• Filed documents and reports with the Circuit Court and Industrial Commission.
• Trained and mentored legal staff, including instructing interns as needed.
EDUCATION
Associate of Marketing (2023)
SOUTHERN NEW HAMPSHIRE UNIVERSITY
HIGHEST HONORS
Bachelor of Marketing (2025)
SOUTHERN NEW HAMPSHIRE UNIVERSITY
SUMMA CUM LAUDE
HTTPS :// MERITPAGES .COM /B ETH BERENS
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