SUSAN CRAWFORD Crystal Lake, IL 60014 | (815) 675 -6654 | secraw1002@gmail.com
KEY ACCOMPLISHMENTS
• Co -founded and scaled a business from a starting e -commerce website to securing and opening a 10,000 sq ft retail
showroom within six months. Drove total company revenue to $2.5 Million in under three years.
• Achieved a near 60% sales increase for a new revenue model by opening several new sales channels and laying
groundwork for further strategic expansion.
• Sustained a 98% client retention rate by managing full client cycles and maintaining rigorous process integrity.
• Generated 28% revenue expansion in new regional markets by designing and executing multi -channel acquisition
strategies for high -net -worth clients.
• Reversed a 15% performance decline in an e -commerce sales environment by developing and deploying immediate
sales process improvements.
PROFESSIONAL EXPERIENCE
Vice President of Channel Sales | zPods Holdings, LLC (Sensory & Safety Beds) | St. Louis, MO Dec 2024 – Present
• Secured the largest global distribution contract (6+ months negotiation) with a military base distributor, adding the
company to the government E -Catalogue and opening access to 36 military bases across 7 countries.
• Served as the main point of contact and strategic lead for all national and global enterprise accounts, ensuring executive –
level client relationship health and retention.
• Pioneered strategic channel expansion across diverse streams, forecasting a 120% increase in sales by shifting the
revenue model to high -growth cash -pay stream .
Vice President, Choice Mobility, LLC (Ecommerce & Retail Showroom) | Arlington Heights, IL | Nov 2016 – Nov 2019
• Co -founded; directed Sales Ops; launched e -commerce; rapid build -out of 10,000 sq ft showroom in six months; oversaw
all staffing, training, and performance management.
• Directed Sales and Marketing strategies across channels, driving accelerated Consultative Service Upsell & Growth.
• Established full -cycle staffing protocols and governed financial reporting/vendor relations.
Product Sales Specialist & Marketing/UX Specialist (E-commerce) | SpinLife, Columbus, OH | Jan 2019 – Dec 2021
• Leveraged dual roles to execute the Internal Product Consultant function, recovering lost revenue through
proactive service and Consultative Upsell.
• Led comprehensive e -commerce content overhaul, personally rewriting technical product specifications for
hundreds of items and updating obsolete marketing assets.
• Integrated customer feedback with Marketing/UX, translating insights into actionable sales strategies.
Escalated Customer Service Manager | Mattel, Inc., Wilmot, WI | Jan 2012 – May 2017
• Dedicated expert for inbound escalations (500+ agent center); resolved over 1,000 daily high -escalation calls (team).
• Successfully de -escalated emotionally charged customer issues using advanced negotiation and problem -solving skill s.
Membership Sales Enrollment Advisor (Contract) | Harper Health Concierge Health Care, Chicago, IL | July 2023 -April 2024
• Spearheaded the strategic launch of three new Florida regional practices by designing and executing market penetration
and client acquisition strategies.
EDUCATION
• Bachelor of Arts |Marketing | Eastern Michigan University | Ypsilanti, MI
• Generative AI for Everyone, DeepLearning.AI (Certificate) | November 2025
• Generative AI for Business Leaders, National Association of State Boards of Accountancy (NASBA) (Certificate) | Nov. 2025
TECHNICAL SKILLS
CRM/Platforms: HubSpot, Salesforce, Zendesk, Zoho, Big Commerce, Proprietary Systems | Data/Reporting: Advanced Excel
Modeling, SmartSheets, Oracle Database, Google Suite | Productivity: Microsoft 365, Outlook, Zoom | Marketing/Creative:
Adobe Creative Clo ud (InDesign, Photoshop), E -commerce Content Management, Canva
VOLUNTEER EXPERIENCE
Ups for Downs Org. | Charity Marathon Runner (Schaumburg, IL)
Animal Outreach Humane Society | Foster Home and Rescue (Crystal Lake, IL)
German Shepherd Rescue of Northern Illinois | Foster Home and Rescue (Crystal Lake, IL)
Multiple Organizations | Special Needs Advocate (My daughter has Down Syndrome).
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