B ry ce
Farm er
6 82.5 60.1 418
| bry ce fa rm er@ gm ail. c o m
|
L in ke dIn .c o m /in /b ry ce -fa rm er
S ale s
an d
Opera tio ns
Execu tiv e
| Peo p le
Fir s t
Lead er
| Sca la b le
Sys te m s
Build er
Org an iz a tio nal
Develo pm en t
| AI- E nab le d
Work flo w s
| KPI
Dash bo ard s
an d
Adoptio n
I a m
a ve rs a tile
le ader
wit h
more
th an
tw en ty
tw o
ye a rs
of
exp erie n ce
driv in g
gro w th ,
o pera tio nal
cla rit y ,
and
te am
perfo rm ance
acro ss
fin ancia l
se rv ic e s,
Saa S ,
advis o ry ,
and
m ult i
in dustr y
org aniz a tio ns.
My
ca re er
ha s
ce nte re d
on
buil d in g
syste m s
th at
help
t e am s
opera te ,
se ll,
and
se rv e
wit h
co nfid ence
by
cre atin g
cla rit y ,
str e ng th enin g
c o m munic a tio n,
and
sim plif y in g
exe cu tio n.
M y
le aders h ip
appro ach
co m bin es
people -c e nte re d
deve lo pm ent
wit h
mod ern
o pera tio nal
to ols .
I build
sca la ble
pro ce sse s,
re d esig n
work flo w s,
and
cre a te
tr a in in g
and
o nboard in g
pro gra m s
th at
ele va te
ca pab ili t y
acro ss
te am s.
I als o
de sig n
an d
deplo y
AI
e nable d
syste m s,
in clu din g
ChatG PT-p ow ere d
auto m atio ns,
vo ic e
to
su m m ary
to ols ,
and
A I
assis te d
dash board s
th at
re duce
manua l
work ,
modern iz e
docu m enta tio n,
an d
giv e
t e am s
more
tim e
to
fo cu s
on
re ve nue
pro d ucin g
and
so ft
skill
base d
ta sks.
I b elie ve
su sta in able
su cce ss
co m es
fr o m
alig nin g
peop le ,
pro ce sse s,
and
gro w th .
W heth er
im pro vin g
clie nt
jo urn eys,
le adin g
sa le s
and
se rv ic e
te am s,
or
guid in g
o rg aniz a tio ns
th ro ugh
te ch nolo gy
adoptio n
and
ch a nge,
I fo cu s
on
cre a tin g
cu lt u re s
built
o n
cla rit y ,
acco unta bilit y ,
and
co nsis te nt
re su lt s .
C onsu lt iv e
Exp erie n ce
C offe e
Cup
Colla b
– DFW ,
TX
C onsu lt a nt
| Opera tio ns,
People
Syste m s
and
Te ch no lo gy
Ado ptio n
| 2024 –202 5
● Led
opera tio nal
and
sa le s-fo cu se d
co nsu lt in g
enga gem ents
wit h
fo un ders
and
le aders h ip
te am s
to
str e ngth en
work flo w
exe cu tio n
and
te am
perfo rm ance
● Dir e cte d
cro ss-fu nctio nal
alig nm ent
acro ss
sa le s,
se rv ic e ,
and
op era tio ns
to
im pro ve
co m munic a tio n,
co nsis te ncy,
and
dail y
exe cu tio n
● Built
onboard in g
fr a m ew ork s,
KPI
dash boa rd s,
and
le ad ers h ip
to olk it s
th at
in cre ase d
cla rit y ,
acco unta bilit y ,
and
ad optio n
acro ss
te am s
● Im ple m ente d
AI- e nable d
to ols ,
in clu din g
ChatG PT
auto m atio ns
wit h
work flo w s,
and
vo ic e -to -s u m mary
syste m s
to
re d uce
man ual
work
an d
mod ern iz e
pro ce sse s
● Managed
pro je cts
in vo lv in g
te ch nolo gy
ad optio n ,
cli e nt
deli v e ry
im pro ve m ents ,
and
opera tio nal
re str u ctu rin g
to
ensu re
sm oo th
im ple m enta tio n
an d
str o ng
te am
engagem ent
● Guid ed
te am s
th ro ugh
work flo w
re desig ns
an d
le ad ers h ip
deve lo pm ent
to
su pport
sca la ble
gro w th
and
opera tio na l
exce ll e nce
K ey
Ach ie vem en t:
R egio nal
Oil
Com pany:
Built
an
opera tin g
syste m
aro und
co m m unic a tio n
and
s tr e am lin ed
is su e
re portin g
and
assig nm ent
base d
on
GPS,
re su lt in g
in
an
11
perc e nt
d ecre ase
in
tr a ve l
sp endin g
per
re gio n
S to re h ouse
Fin an cia l
& Stu ll
CPA
(S tu ll
IN C)
– Fort
Worth ,
TX
O pera tio ns
and
Sale s
Manager
| CRM
Lead
| Bankin g
Offic e r
| 2021 –202 4
● Dir e cte d
Sale sfo rc e
deve lo pm ent
and
tr a in in g,
ensu rin g
ad optio n
acro ss
all
departm ents
● Built
KPI
dash board s
and
re portin g
to o ls
to
tr a ck
clie n t
acq uis it io n
and
re te ntio n
metr ic s
● Ove rs a w
HR,
billin g,
ve ndor
managem en t,
and
acco un tin g
to
str e am lin e
fir m
opera tio ns
● Mento re d
advis o rs
on
clie nt
jo urn ey
str a te gy,
alig nin g
se rv ic e
wit h
org aniz a tio nal
goals
K ey
Ach ie vem en t:
Fra ctio naliz e d,
auto m ate d,
and
ou ts o urc e d
all
no n-r e ve n ue
ta sks.
U nif ie d
clie nt
jo urn ey
acro ss
priv a te
wealt h
an d
CPA ,
en abli n g
su cce ssfu l
M&A
wit h
only
3 0%
sta ff
re te ntio n.
In cre ase d
AU M
gro w th
fr o m
8%
to
37%
in
ye ar
one,
and
22%
in
y e ar
tw o
R ely O n
Cre d it
Unio n
– Dalla s,
TX
S ale s
& Opera tio ns
Manager
(C O O)
| 20 20–2 020
● Dir e cte d
re gio nal
opera tio ns
and
alig ne d
dail y
se rv ic e
goals
wit h
le nd in g
and
deposit
ta rg ets
● Redesig ned
LO S
work flo w s
to
im pro ve
eff ic ie n cy,
co m plia n ce ,
and
sta ff
pro ductiv it y
● Im ple m ente d
ca ll
ce nte r
opera tio ns
durin g
CO VID
to
exp and
mem ber
acce ss
● Coach ed
sta ff
on
co nsu lt a tiv e
sa le s
models ,
im pro vin g
pro duct
pene tr a tio n
an d
sa tis fa ctio n
K ey
Ach ie vem en t:
In cre ase d
pro ducts
per
mem ber
by
im ple m entin g
pro file -b a se d
s a le s
tr a in in g
and
alig nm ent
acro ss
sta ff
L iF E
Fed era l
Cre d it
Unio n
– Den to n,
TX
S ale s
& Opera tio ns
Manager
(C O O)
| 20 18–2 019
● Ove rs a w
audit s ,
co m plia nce ,
and
fid ucia ry
re sp on sib il it ie s
acro ss
bra nch
opera tio ns
● Im ple m ente d
re la tio nsh ip -b ase d
onboa rd in g
pro gra m s
to
deep en
mem ber
engagem ent
● Dir e cte d
mult ip le
str a te gic
in it ia tiv e s,
in clu din g
CUSO
cre atio n
and
debit
ca rd
co nve rs io n
● Tra in ed
managers
and
sta ff ,
lin kin g
ca re er
de ve lo p m en t
to
gro w th
and
se rv ic e
goals
K ey
Ach ie vem en t:
In cre ase d
net
in co m e
fr o m
$14,9 2 6
to
$11 5,5 24
(6 75%
gro w th )
in
j u st
ove r
one
ye ar
by
optim iz in g
opera tio ns,
in cre asin g
cro ss-s e ll ,
and
alig nin g
in ce ntiv e s
U nit y
One
Cre d it
Unio n
– TX ,
KS,
MN
In dir e ct
Lendin g
Str a te gy
& Analy tic s
Manage r
| 2016 –201 8
● Managed
le ndin g
pip elin e
fo r
75+
dea le r
partn ers ,
ensu rin g
co m plia n ce
and
eff ic ie ncy
● Desig ned
dash board s
to
im pro ve
lo an
ca ptu re
ra te s
and
fo re ca stin g
accu ra cy
● Consu lt e d
wit h
deale r
partn ers
and
tr a in ed
sta ff
in
data -d riv e n
decis io n-m akin g
● Bala nce d
le ndin g
gro w th
wit h
audit
and
ris k
re q uir e m ents
K ey
Ach ie vem en t:
In cre ase d
le ndin g
portfo lio
fr o m
$103 .5 M
to
$160 .9 M
ove r
tw o
y e ars
th ro ugh
partn er
engagem ent
and
optim iz e d
de al
flo w
O rig en ce
(C U
Dir e ct)
– TX ,
CA
A cco unt
Exe cu tiv e
| 2015–2016
● Managed
120+
deale rs h ip
and
cre dit
unio n
acco un ts
acro ss
mult ip le
sta te s
● Tra in ed
cre dit
unio n
te am s
on
le ndin g
pla tfo rm s,
ensu rin g
sm oo th
ad optio n
● Deve lo ped
gro w th
str a te gie s
co nsis te ntly
exce edin g
sa le s
an d
se rv ic e
ta rg e ts
● Built
la stin g
partn er
re la tio nsh ip s
th ro ugh
pro activ e
se rv ic e
and
is su e
re so lu tio n
B BVA
– Te xas
(M ult i- B ra n ch )
B ra nch
Reta il
Exe cu tiv e
| Opera tio ns
Man ager
| Spe cia l
Pro je cts
| 2004 –201 4
● Managed
mult i- b ra nch
opera tio ns,
in clu din g
sta ff in g,
co m plia n ce ,
an d
fid ucia ry
ove rs ig ht
● Deliv e re d
re gio nal
tr a in in g
pro gra m s
on
opera tio n s,
sa le s
alig nm ent,
an d
ro b bery
pro ce dure s
● Mento re d
sa le s
te am s
to
exce ed
gro w th
and
se rv ic e
goals
acro ss
mult ip le
bra nch es
● Led
syste m
co nve rs io ns
and
co rp ora te
ro llo uts ,
ensu rin g
ad optio n
and
co ntin u it y
E duca tio n
● Purd ue
Univ e rs it y
Glo bal
– B.S .
Busin ess
Adm in is tr a tio n
S kills
S ale s
& Opera tio ns
| Com plia nce
& Ris k
Man agem ent
| Lend in g
Str a te gy
| Pro ce ss
O ptim iz a tio n
| Sale sfo rc e
CRM
| KPI
Deve lo pm ent
| Clie nt
Jo urn ey
Mappin g
| Reg ula to ry
R eadin ess
| Change
Managem ent
| Cro ss-F unctio nal
Le aders h ip
| Fin ancia l
Ana ly sis
R efe re n ces
Upon
Req uest
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