Guerrero, Roberto

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Text Resume
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ROBERTO GUERRERO
Dallas -Fort Worth Metropolitan Area Texas, USA | 858 -943 -1475 | rmguerrerov@icloud.com
Summary
Seasoned Vice President of Sales and Operations with 20+ years of leadership spanning financial services, merchant
solutions, automotive retail, and in -house financing. Delivered 15 –25% annual revenue growth through structured sales
planning, margin optimization, and market diversification. Directed multi -branch P&L operations exceeding multimillion -dollar
budgets while improving efficiency and compliance across regulated environments. Built and coached bilingual, data -driven
sales teams that consistently exceeded performance benchmarks in diverse markets. Recognized for developing scalable
business frameworks that strengthened regional prof itability, improved customer retention, and positioned organizations for
sustainable growth.
Skills
 Collaborative, Accountability -Focused Leadership
 Strategic Decision -Making & Execution
 Coaching, Mentorship & Team Development
 Cross -Functional Communicatio n & Alignment
 Stakeholder & Partner Relationship Management
 Change Leadership & Cultural Transformation
 P&L and Financial Performance Management
 Data -Driven Sales Strategy & Forecasting
 CRM Optimization (Salesforce, Avancir, KORA)
 Business Turnaround & Multi -Unit Operations
 Compliance, Audit & Risk Oversight
 Performance Analytics & KPI Implementation
Technical Skills
 Salesforce CRM | Power BI | SAP | Oracle NetSuite | Microsoft Dynamics 365 | Excel Advanced Analytics | Tableau |
Google Workspace
Experience
Regional Sales Manager 01/2025 to Current
Tricolor Auto Group Dallas –Fort Worth, TX
 Directed multi -dealership operations for a major used -auto retailer, achieving 15%+ year -over -year revenue growth
through data -driven sales strategies and performance dashboards.
 Elevated lead -to-sale conversion rates by 20% by optimizing CRM workflows and implementing targeted sales process
training.
 Introduced bilingual sales and customer service training that improved closing ratios across Hispanic -majori ty markets,
strengthening regional inclusivity and performance.
 Enhanced profitability by refining inventory composition and optimizing marketing expenditure, driving measurable P&L
improvements across all dealership locations.
 Strengthened operational com pliance and accountability by standardizing reporting systems and aligning regional teams
with corporate performance benchmarks.
Chief Sales Officer 05/2022 to 12/2024
Global Processing National Scope
 Spearheaded national merchant -services initiatives across Regional, District, and Branch teams, achieving a 25%
revenue increase within 18 months through strategic partner development and performance accountability.
 Penetrated Hispanic small -business markets, capturing new segments and deliveri ng a 30% surge in new account
acquisitions.
 Engineered a compliance and onboarding framework that curtailed chargebacks and elevated overall portfolio integrity.
 Cultivated a high -performance sales culture by instituting incentive -based recognition program s and a nationwide
training curriculum.
 Orchestrated market expansion strategies that enhanced operational cohesion, improved client retention, and reinforced
brand presence across multiple regions.
Vice President / Regional Manager 09/2010 to 05/2022
Wells Fargo Bank Multi -Branch Markets (U.S.)
 Progressed through successive leadership roles to oversee multi -branch P&L performance and regional sales strategy
for both consumer and small -business banking divisions.  Accelerated double -digit annual growt h in deposits, lending, and small -business sales by executing data -informed
regional initiatives and cross -branch collaboration.
 Devised analytics -based coaching programs that lifted branch productivity by 18%, enhancing sales consistency and
staff engagem ent.
 Earned recognition as a Top -Performing Regional Leader for consecutive years, reflecting sustained operational
excellence and revenue leadership.
 Guided and developed 20+ branch managers who advanced into senior leadership positions through structured
mentorship and performance alignment.
Regional Sales Manager 06/2005 to 09/2010
Ameriquest Mortgage Multi -State Territory
 Oversaw district -wide sales operations and compliance for one of the nation’s largest sub -prime mortgage lenders,
ensuring regulatory adherence and sustainable growth.
 Achieved Top 3 nationwide ranking in loan origination and revenue growth through strategic execution and team
performance optimization.
 Expanded realtor and builder partnerships, driving a 25% increase in monthl y loan volume and strengthening regional
market share.
 Cultivated a high -performing sales force by identifying, training, and advancing top -tier loan officers and branch
managers.
 Enhanced operational efficiency and client satisfaction through improved pip eline management and cross -functional
collaboration.
Education
Bachelor’s coursework in Business & Finance
California State University, Sacramento Sacramento, California
Languages
English : First Language
Spanish : A1
Beginner (A1)
#HR J #72669b99-6f96-4555-b 352-1709 b8374606#

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