MICHAEL S. HAMMOND, MBA
Beverly Hills, MI 48025 | 734-320-0655 | mikehammondresume@gmail.com
https://www.linkedin.com/in/mike-hammond-7a38531/
PROFESSIONAL SUMMARY
Revenue-driving Sales & Marketing Leader with 15+ years of success building multimillion-dollar pipelines and consistently
exceeding quotas. Proven expertise in digital marketing, programmatic advertising, and B2B/B2C client acquisition across
automotive, tech, and retail sectors. Recognized for turning new markets into high-growth territories through data-driven
strategy and consultative selling.
PROFESSIONAL EXPERIENCE
OWNER/OPERATOR, Floor Coverings International 2024– 2025
RESIDENTIAL & COMMERCIAL FLOORING BUSINESS.
Owner and Operator at franchised residential and commercial flooring company.
Responsible for all B2B relationship development, B2C advertising and sales within defined territory
Identified and brokered strategic B2B partnerships with real estate agencies, property management firms, restoration
companies and other professional referral sources.
Executed in-home demonstration and sales appointments that focused on design, product and installation expertise
across all flooring surface types.
ACCOUNT EXECUTIVE, Samba TV/MiQ 2021– 2023
MEDIA SALES BUSINESS.
Sold data, digital media & measurement to agencies and brands direct.
Joined MiQ team as result of acquisition with Samba TV in early 2023
Packaged TV data via Automated Content Recognition (ACR) tech for use in programmatic & managed service
media campaigns to agencies & brands direct within sales territory of Ohio resulting in over $5MM in sales in 2021
& 2022
Leveraged previous relationships and prospecting new clients to sell managed service programmatic campaigns to
agencies and brands direct within 4 midwestern states in 2023
SALES DIRECTOR – ENTERPRISE BRANDS, Upwave 2021– 2021
AD MEASUREMENT & ANALYTICS BUSINESS.
Sold brand intelligence platform to auto brands direct.
Established first sales presence for the company within the Auto vertical with sole focus on developing platform
awareness & adoption to auto OEM brands directly
Educated auto brands on the benefits of enabling advertising campaign data run through the platform to increase
brand metrics, discover optimization opportunities & validate targeting
Created auto-centric software demo environment in order to showcase the value and insights obtained from
implementing a real-time brand metrics measurement solution
Mike Hammond | 734-320-0655 | mikehammondresume@gmail.com
REGIONAL SALES DIRECTOR, Simpli.fi 2016– 2020
PROGRAMMATIC ADVERTISING BUSINESS.
Sold custom digital programmatic advertising solutions to dozens of agencies and brands direct.
Established first sales presence for the company in Detroit with focus on developing platform awareness &
adoption in Michigan & Indiana resulting in $600k in revenue in first full year & $2.4MM+ in second & third years
Formed dozens of relationships with national, regional & local agencies & brand clients across various verticals on
the benefits of programmatic & household level addressable advertising across all digital screens including
desktop, tablet, mobile & CTV/OTT
Created, pitched & implemented localized cross-platform digital campaign strategies for auto dealers, QSR
franchisees & other verticals driving both online actions & in-store foot traffic
ACCOUNT DIRECTOR, AOL 2011 – 2016
OWNED & OPERATED AND NETWORK TEAMS.
Evangelized and promoted multiple performance-oriented digital media solutions within the Automotive category across
national and regional accounts resulting in significant revenue growth.
▪ Grew the sales volume from $2MM to $14MM over a three-year period for all nine FCA Tier II Regional Business
Centers through the use of various online display, mobile and video advertising strategies
▪ Educated Chrysler national and regional clients on the benefits of programmatic advertising in order to build
a new revenue stream resulting in over $1MM in incremental spend in 2014
▪ Created, pitched and implemented customized cross-platform awareness campaign strategy for Ford Tier II
regional accounts resulting in revenue growth from zero in 2012 to over $2MM in 2013
REGIONAL SALES MANAGER, TREMOR VIDEO 2011
DIGITAL VIDEO PLATFORM.
Sold custom video advertising solutions to GM.
▪ Grew the Internet video advertising business for various GM accounts including all vehicle divisions and corporate
brands such as OnStar
▪ Proposed, tested and implemented new tracking systems for accurate mobile and interactive TV campaign
reporting to sell through innovative products and pricing models
SR. ACCOUNT EXECUTIVE, SPECIFIC MEDIA (now known as Viant) 2008 – 2011
DIGITAL MEDIA AD NETWORK.
Sold advertising strategies and packages to multiple Ford business units.
▪ Lead the sales of Internet display advertising business for various Ford accounts including all Tier II regions (FDAF
& LMDA) and Ford corporate brands (Ford Customer Service Division, Warriors in Pink & Fleet)
▪ Grew Ford Tier II business over 1,300% in year-over-year growth during first full year in a sales position
▪ Added non-Ford accounts from Team Detroit Pulse group to client roster including Bosch auto parts and Scott’s
Lawn Care products with achieved objective of securing first campaigns for the company
EARLY HISTORY
Associate Account Director, Edmunds.com
Media Supervisor, Global Team Blue (Ford Motor Company’s ad agency, previously known as Team Detroit)
Media Analyst & Direct to Door Liaison, Valassis
Mike Hammond | 734-320-0655 | mikehammondresume@gmail.com
Media Supervisor, Beyond Interactive
EDUCATION & CREDENTIALS
Master of Business Administration – University of Michigan (Dearborn)
BA, Communications − University of Michigan (Ann Arbor)
Digital Media Certification – Interactive Advertising Bureau (IAB)
Google AI Essentials – Google
AWARDS & PROFESSIONAL AFFILIATIONS
University of Michigan (Ann Arbor) – Evans Scholars Award Recipient (1996 – 2000)
313 Digital – Treasurer (2016 – 2019), Member (2006 – 2020)
Detroit Advertising Association & Detroit Adcraft – Member (2008 – 2020)
Troy Chamber of Commerce – Member (2025 – Present)
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