Pag e 1 o f 2
Patric k J o hn so n
Mark e tin g E xp ert , G ro w th a n d D ig it a l P erfo rm an ce
Dir e cto r-le ve l G ro w th & D ig it a l M ark e tin g L e ad er w it h d eep e xp ert is e
in G ro w th M ark e tin g , P erfo rm an ce M ark e tin g , a n d G o-T o -M ark e t
(G TM ) s tra te g y. S kil le d i n d riv in g c u sto m er a cq uis it io n, f u ll- f u nnel
optim iz a tio n, S E O /S E M , p aid m ed ia , l if e cy cle m ark e tin g , a n d C R M
au to m atio n. A dep t a t r e d ucin g C AC , i n cre asin g L T V, i m pro vin g
pip elin e v e lo cit y , a n d l e ad in g c ro ss-f u nctio nal G TM e xe cu tio n a cro ss
B2B , B 2C , S aaS , a n d D 2C o rg an iz a tio ns.
patric k kjjo hn so n@ gm ail .c o m
9403159059
Dalla s, U nit e d S ta te s
patric k jo hn so nre su m e.c o m /
CO RE C O M PET EN CIE S
Dem an d G en era tio n
Gro w th S tra te g y
Paid M ed ia
SE O /S E M
Fu nnel O ptim iz a tio n
CR O
A/B T e stin g
Mark e tin g A uto m atio n
Sale sfo rc e
Hub Sp o t
Mark e to
Attrib utio n M odelin g
Analy tic s
Le ad ers h ip
Pro duct M ark e tin g A lig nm en t
Conte n t
Stra te g y
Data A naly tic s
Te am L e ad ers h ip
Go T o M ark e t S tra te g y
Perfo m an ce M ark e tin g
Go T o M ark e t S tra te g y
Custo m er A cq uis it io n
Reve n ue O ptim iz a tio n
RELE V A N T P R O FE SSIO NAL E X PER IE N CE
Dir e cto r o f D ig it a l M ark e tin g ( D 2C /B 2B /B 2C )
Ave ry D en nis o n
09/2 021 – P re se n t
,
• I n cre ase d e C om merc e r e ve n ue c o ntrib utio n f ro m 2 % t o 3 0% t h ro ug h o ptim iz e d p aid m ed ia a n d f u nnel i m pro ve m en ts .
• D eve lo ped a n d e xe cu te d g ro w th s tra te g ie s t h ro ug h p ers o na d eve lo pm en t, m essa g in g a lig nm en t, a n d c h an nel o ptim iz a tio n.
• L e d h ig h-p erfo rm in g p ro duct m ark e tin g a n d d ig it a l t e am s t o i m pro ve g lo bal c a m paig n e xe cu tio n a n d c o ll a b o ra tio n.
• M an ag ed S EO , S E M , p aid s o cia l, d is p la y, a n d p art n er m ark e tin g p ro gra m s t o s tre n g th en p ip elin e a n d r e ve n ue.
Le d G ro w th M ark e tin g a n d G o T o M ark e t(G TM ) E xe cu tio n f o r d ig it a l p ro ducts , i m pro vin g p ip elin e v e lo cit y a n d a cce le ra tin g
acq uis it io n.
• E nhan ce d S ale sfo rc e l e ad s co rin g , a u to m atio n, a n d w ork fl ow e ffi cie n cy a cro ss m ark e tin g a n d s a le s.
Dir e cto r o f D ig it a l M ark e tin g ( D 2C /B 2C )
KEEN F o otw ear
09/2 020 – 0 9/2 021
,
• A ch ie ve d 9 8% R O I a cro ss p aid m ed ia w hil e e xce ed in g K PIs b y o ve r 7 0% .
• L e d g lo bal S EO , P PC , a ffi lia te , a n d s o cia l s tra te g ie s t o e xp an d c o nsu m er r e ach .
• U se d S ale sfo rc e S o cia l S tu d io f o r p ub lis h in g , l is te n in g , a n d s e n tim en t a n aly sis t o e n han ce e n g ag em en t.
• O ptim iz e d c a m paig ns w it h r e al- t im e a n aly tic s t o i m pro ve p erfo rm an ce a n d c u sto m er e xp erie n ce .
• D eve lo ped e n han ce d c u sto m er j o urn eys v ia S ale sfo rc e M ark e tin g C lo ud a n d M ark e to .
Exe cu te d g ro w th s tra te gy a cro ss S EO , p aid m ed ia , a n d r e te n tio n c h an nels , i n cre asin g a cq uis it io n a n d l o w erin g C A C.
Ach ie ve m en ts /T a sk s
Ach ie ve m en ts /T a sk s Pag e 2 o f 2
RELE V A N T P R O FE SSIO NAL E X PER IE N CE
Dir e cto r o f D ig it a l M ark e tin g ( D 2C /B 2B /B 2C )
TR U M C
12/2 018 – 1 2/2 020
,
• I n cre ase d c u sto m er a cco unts f ro m 2 % t o 6 5% i n e ig ht m onth s b y i m pro vin g l e ad l if e cy cle a n d f u nnel o ptim iz a tio n.
• B uil t a u to m ate d e m ail fl ow s i n clu d in g w elc o m e, b ro w se /c a rt a b an d o nm en t, a n d r e te n tio n s e q uen ce s.
• L e d e ve n t l if e cy cle m an ag em en t i n clu d in g r e g is tra tio n, e n g ag em en t a n aly tic s, a n d a u to m ate d c o m munic a tio ns.
• S ca le d g lo bal t e am f ro m 3 t o 1 5 m ark e te rs w hil e i m pro vin g p ro ce sse s a n d c ro ss-f u nctio nal w ork fl ow s.
• E xp an d ed S EO /S E M p ro gra m s a n d b o oste d c a m paig n R O I w it h d ata -d riv e n i m pro ve m en ts .
Deve lo ped p ers o na-d riv e n G TM c a m paig ns t h at i m pro ve d l e ad q ualit y a n d c o nve rs io n.
E-C om merc e M an ag er ( D 2C )
Hil t o n C orp o ra te
01/2 014 – 1 0/2 018
,
• I n cre ase d o nlin e h o te l r e ve n ue f ro m 1 5% t o 9 8% Y o Y t h ro ug h s tra te g ic o ptim iz a tio n.
• C oll a b o ra te d w it h g lo bal t e am s i n S e arc h , R eve n ue M an ag em en t, M ark e tin g , a n d O pera tio ns.
• C re ate d h ig h-p erfo rm in g S EO -o ptim iz e d c o nte n t a lig ned w it h b ra n d s ta n d ard s.
• P ro vid ed l e ad ers h ip w it h i n sig hts t h ro ug h f o re ca stin g , r e p o rt in g , a n d t re n d a n aly sis .
Acco unt E xe cu tiv e M ark e tin g M an ag er
Dex M ed ia
01/2 013 – 0 1/2 014
,
• M an ag ed $ 25K + m onth ly a cco unts a n d g re w p o rt fo lio t o 6 0+ c lie n ts t h ro ug h i m pro ve d S EO /S E M .
• I d en tifi ed u p se ll o ppo rt u nit ie s a n d s e cu re d n ew h ig h-v a lu e c lie n ts .
• E nhan ce d e m ail a u to m atio n a n d m ult i- c h an nel c a m paig n p erfo rm an ce .
• R ed uce d c h urn t h ro ug h r e la tio nsh ip -b uil d in g a n d c o nsis te n t r e su lt s .
ED UCATIO N
BBA , M ark e tin g
Te xa s W om an ’s U niv e rs it y
Lib ert y U niv e rs it y
MBA ( B usin ess F o cu s)
TEC H N IC A L S K IL L S & C ER TIF IC ATIO NS
Gro up N am e
Gro w th A naly tic s, G TM P la n nin g ,
Exp erim en ta tio n P la tfo rm s ( A /B
Te stin g ), F u nnel A naly tic s, A ttrib utio n
Modelin g SE M ru sh , M oz, G oogle
Analy tic s, A do be A naly tic s, T a b le au ,
Meta A ds M an ag er, W ord P re ss,
Sh o pif y , M ag en to , M ark e to , H ub Sp o t,
Mail c h im p, C ra zy E g g, H otja r, S p ro ut
So cia l, U nb o unce , A hre fs , T ik To k A ds,
Sla ck , A sa n a, T re llo S cru m M aste r
Cert ifi ed
Ach ie ve m en ts /T a sk s
Ach ie ve m en ts /T a sk s
Ach ie ve m en ts /T a sk s
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