Shana Langston
Milwaukee, WI 53222 | (414) 419-1404 | shanaclanston@gmail.com
District Sales & Retail Leadership Expert | Proven Team Developer & Revenue Growth Strategist
Professional Summary
Dynamic retail sales leader with over 10 years of progressive management experience in high-volume environments. Recognized for driving sales growth, elevating digital engagement, and cultivating high-performing teams. Expertise in transforming department-level success into multi-unit leadership through coaching, strategic planning, and operational excellence. Known for motivating teams, delivering measurable performance results, and ensuring exceptional customer experiences.
Core Competencies
Multi-Unit Retail Management, Sales & Revenue Growth Strategies, Team Leadership & Development, Client Retention & Relationship Building, Digital Sales & Omnichannel Engagement, Training Program Design & Facilitation, Performance Coaching & Accountability, Operations, Compliance & Merchandising
Key Achievements
Grew Nordstrom women’s apparel business by 6% in first year, on track for 22% growth by end of 2024.
Delivered 46% sales increase in Young Customer Apparel, earning divisional recognition.
Created and facilitated a monthly digital sales training that boosted sales by 6% in six months.
Achieved the company benchmark of 18% client retention, strengthening long-term customer loyalty.
Managed and developed sales teams of 10–17 associates, consistently improving engagement and performance.
Directed store operations for high-volume locations, ensuring compliance, efficiency, and profitability.
Professional Experience
Nordstrom – Mayfair, WI
Department Manager, Women’s Apparel | Oct 2023 – Present
Lead team of 10–17 associates to achieve sales, retention, and customer satisfaction goals.
Designed and implemented “Introduce” training, increasing digital sales by 6% within six months.
Maintained 18% client retention benchmark, enhancing long-term brand loyalty.
Recognized for delivering top divisional growth in Young Customer Apparel (+46%).
U.S. Cellular – Brookfield, WI
Sales Manager | Oct 2020 – Jan 2023
Oversaw operations and sales performance for a high-volume retail store serving 150+ customers monthly.
Exceeded sales goals through team coaching, accountability, and solution-based selling.
Maintained compliance with corporate policies and operational standards.
Jenny Craig – Waukesha, WI
Client Service Director | Dec 2019 – Oct 2020
Expanded client base through proactive recruitment and onboarding of 15+ new clients monthly.
Developed retention and engagement strategies to improve renewals and satisfaction.
Delivered coaching programs that enhanced member accountability and outcomes.
Soma – Wauwatosa, WI
Assistant Manager | Apr 2017 – Dec 2019
Supported recruitment, training, and motivation of high-performing retail associates.
Ensured brand excellence through merchandising and customer engagement strategies.
Oversaw payroll, cash management, and daily operational functions.
Education
Milwaukee Area Technical College – Milwaukee, WI
Cosmetology Certificate, May 2010
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