Creative and passionate Operations Director, with focused team building skill set with significant experience in providing exceptional performance in operations, P&L responsibility sales, marketing, management and achieving annual sales and profit goals.
Core Competencies
Business Development
Profit achievement
New Market Growth
Incremental Sales
Strategic Marketing Team Director and Motivator
Client Relations
National Distribution
Leadership Expertise
Startup Proficiency
Professional Experience
Solaredge Technologies2024-Present
Regional Sales Manager C&I S.E. USA
Reorganized market objectives for our wholesale distribution and Commercial and Industrial EPC’s
Sold Synergy roof top inverters focusing on the optimizer technology that produced 6-10 additional electrical production vs.our competitors. Coupled with our safety technology.
Created Special Pricing Incentives via our Distributor partners that was passed on to our new customers.
Sold 200 MW of Synergy and Terra Max inverters in my first 8 months.
Next Era Energy/ Everbright 2022-2024
Project Direct Development
Implementing an LMS learning platform for our residential solar contractors. Our goal is to increase the solar contractors sales team closing ratios by 35% with a coaching platform and scripted presentation to consumers.
Implementing as permit platform for our solar contractors. Taking responsibility for coordinating the permitting process along with the interconnection process and PTO. This is a value added service that builds our relationship with our customers resulting in faster permitting time along with faster PTO
Lewenz Solar Development2020-2022
President and Director of Operations
EPC for commercial solar roof top systems with a focus on Manufacturing Companies in the Midwest and Southeast region.
Annual sales averaged between 2 and 3.5 megawatts.
Subcontracted installations with local EPC’s
Power Home Solar
National Director of Business Development and Commercial Operations 2018- 2020
Created Power Home Commercial Division 2019 with sales of 1.2 MM.
Hired inside and outside sales force that generated fifteen million in sales 2020.
Created commercial installation team.
Played a leading role in governmental affairs and new market expansions.
Mission Solar Energy2018-2016
National Sales Manager
Established regional sales territories, increased outside sales force to cover the territories.
Secured Petersen Dean the nation’s largest residential solar installation company, 30 MW annually.
Established national distribution agreement with CED-Greentech, resulting in 1 MW in sales monthly.
Increased monthly sales from 10MW annually to 79 MW with a backlog of 103 MW going into 2018.
Expanded National Distribution with CED-Greentech, Wesco, Gexpro, CivicSolar and key regional distributors.
Established Co-Op advertising program for distributors based on incremental sales volume increases.
Patriot Solar Group2016 – 2017
Director of Sales and Marketing,
Responsible for driving incremental sales for commercial and utility scale EPCs.
Expanded distribution and added three national solar distributors.
Increased sales 35% in the first 90 days.
Implemented CRM system for sales team.
Coordinated redesign of dual axis tracking system via updated controllers with new advanced solstice’s technology, rail design and gear drive systems.
Implemented OSHA safety training, manual and reporting system for field operations.
Began the development of a new single axis tracking system by partnering with Michigan State University Department of Engineering.
DPW Solar2014 – 2015
Business Development Manager, National
Responsible for securing utility scale solar projects and new business opportunities with top 100 EPCs in North America.
Supervise and train in-house and manufacturer reps to ensure best sales practices allow for better pipelines and higher percentage of closes in all markets across the U.S.
Research and review potential acquisition candidates in line with solar division growth strategies promoting high level of return-on-investment opportunities.
Continue to identify new market channels and propose new racking solutions to leverage the company’s market share for 2015 and beyond.
Ongoing development with engineering team to create and improve product lines for ballasted roof mounted and ground mounted solar systems.
Created a pipeline of 30 MM in bid proposals in the first 90 days resulting in 1.5 MM in closed business.
PV Thermal Solar LLC/Ohio Commercial LED2009-2014
VP of Sales and Marketing, National
Responsible for operation, management, marketing, sales and development of commercial solar products.
Continued to meet company revenue and profit objectives through targeted prospecting of small, mid-size and large accounts.
Identified national, regional and local solar integrators and implemented tactical sales campaign.
Enhanced customer relationships and loyalty with in-person meetings, outstanding follow-up and exceptional customer service to all levels of management.
Expanded Midwest territory by 30% in the first two years.
Generated 50% of company profits in the last two years.
Continued to successfully grow sales and increase pipeline.
Axxiem Web Solutions,2006-2009
VP of Sales and Marketing, National
Implemented marketing strategy to focus on medium-sized Bio and Pharma companies that represented 65% of the company’s growth during this time.
Established and implemented Salesforce CRM which increased sales 25% in the first year.
Opened and managed sales offices in Florida, Ohio, California, North Carolina, and Michigan.
Executed channel specific marketing programs that focused on high-margin web applications for biotechnology, franchise, and green industries.
Successfully grew sales by 50% in the first year.
Expanded other revenue generating service offerings growing (e.g., online marketing, social media management, etc.) growing revenue by 100% first year.
Lewenz Development LLC2001-2006
President, Bloomfield Hills, MI
Managed and directed daily business operations, land planning, development, construction, and sales.
Grew company from $500,000 in annual sales to 2.5 million in 2005.
Successfully generated 35% gross profit margins based on negotiated landing cost and building material cost.
USA-Fabrication Etura Manufacturing1999-2001
President, St. Petersburg, FL
Established ten fabrication shops to support The Home Depot with the installation of Etura being sold to consumers in 26 states.
Oversaw activities directly related to making products and providing services.
Directed and supervised 350 employees.
Took manufacturing reject rates from 26% to less than 1% by changing chemical suppliers and improving line- production methods.
Grew the Company to combined sales of $80 Million in two years.
Masco Corporation1991-1999
VP of Sales and Marketing, Franklin Brass Division, Compton, CA
Developed and implemented new product designs that focused on European styling and first to the market with polished nickel and satin nickel finishes.
Coordinated sales distribution by establishing sales territories, quotas, and goals.
Managed a staff of six sales representatives and three marketing staff members.
National Builder Sales, Taylor, MI
Hired five regional sales managers and collaborated with each operating company to hire additional builder sales representatives for the local markets.
Implemented regional sales training seminars for the operating company’s builder sales representatives focusing on collaboration with sales targets between companies and how to call and sell to builders.
Developed incentive programs that rewarded the national builders with cash rebates that grew as they purchased additional Masco products.
Education
Bachelor of Business Administration, Western Michigan University
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