Candidate for the

Lozado, Andrea

phone: 201-396-7109
Download Resume
Text Resume

ANDREA LOZADOPhone – 201-396-7109/ Email: LinkedIn: Product Goods and Retail/Franchise Sales Manager
Results Driven and top-performing sales leader in Retail and Consumer Goods. Strong ability to penetrate, manage and grow new and existing customer accounts. Hands-on manager with excellent leadership with proven experience to increase sales team performance using effective Coaching and Development methodologies. Diverse skills to include Strategic Planning, Marketing, Business Development/Cold Calling and Prospecting, Account and Brand Management, Trending, Forecasting and Merchandising, Marketing, Acquisition and New Product Launches.
Work Experience
Phonak, Sonova Manalapan, NJ
Account Manager, New Jersey & New YorkJanuary 2022 – Present
Responsible for all aspects of Phonak Sales/Trainings and Account Support
Maintain and Increase sales of all products within territory over 100% to goal monthly
Promote and demonstrate New Products and Services when launched
Conduct required sales calls for Partner, Unlock and Maintain and Grow accounts
Utilize Sales force for call tracking and case management
Collaborate with Inside Sales Team to ensure mutual goals are achieved and target accounts are identified
Partner with Lyric Account Manager and Trainer to maximize Lyric opportunities in territory
Work closely with Marketing Analyst to appropriately market for clients in an effort to penetrate market with Phonak brand and clinic growth
Utilize Inner Circle products and features to support clients
Conduct quarterly business review and Annual Reviews to help customers strategize
Coordinate with Trainers to ensure optimal deployment
On-board and training of new accounts
Conduct needs analysis to provide product and solutions for accounts
Negotiate Pricing and implement pricing calculator
Maintain strong relationships and rapport with existing and new customers in territory
Maintain timely and accurate expense reporting thru Concur
HearingLife, Part of DEMANTSomerset, NJ
Area Manager, New JerseyOctober 2019 – December 2021
Responsible for all aspects of sales, training and operations for 15 clinics in New Jersey.
Recruit and Onboard new team members who immediately contribute to their clinics achieving assigned monthly budgets and patient experience.
Finished Q4 2019 125% to plan; and trended to finish Q1 130% to plan pre-pandemic
Created team cohesive environment by realizing a 25% increase in Demant Pulse team engagement survey.
Created process to minimize returns and increase patient show rate; increased show rate by 35% in first six months.
Increased close rates from 15% to 25% in Q4 2019 and Q1 2020 leading to a 25% increase in YOY revenue.
Unilever Food SolutionsEnglewood Cliffs, NJ
Territory Development ManagerNovember 2018- September 2019
Responsible for the oversight of 2 Broadline Distributors: PFG and Roma Foods. Manage the Market Plan for over 6 million dollars in total volume.
Drive innovations, incentives and solutions for various customers.
Deliver profitable sales for all UFS to include Hellmann’s Lipton, Pure Leaf, Knorr and Tazi products.
Grow existing customer accounts and execute operator account business plans. Penetrate small regional chains and independent restaurants by proactively targeting new operators.
Penetrate new distributors while also managing existing distributor customers in the market by developing and executing distributor account business plans and regular business reviews. SPRINT By Arch Telecom Manalapan, NJ
District Sales Manager April 2018- October 2018
Provide strategic direction and leadership for 10 retail sales managers within New Jersey to execute Sprint Sales Strategic / Marketing Plan to 10 franchise locations for Arch Telecom
Mentored and trained all employees within the Franchise district.
Disseminated and communicated Sprint corporate initiatives to multi-unit retail locations.
Trained all employees on Sprint plans/promotions and sales strategies.
Maximized store sales of gross adds; upgrades and accessories.
Hired, developed and motivated management staff and sales personnel in 10 locations.
Conducted regular store visits to ensure appropriate business operation and merchandising standards were executed. Side by side; servant leader
Worked with sales Audit partner to ensure operational excellence and merchandising compliance.
Collaborated with peers to ensure national consistency throughout operations; staffing and principal owners.
Ensured that all staff receives proper training to consistently and appropriately to serve customers.
AT&TBasking Ridge, NJ
Area Retail Sales ManagerSeptember 2009 – May 2016
Provided strategic direction and leadership for 9 retail sales managers. Managed a team that helped AT&T achieve Honorable JD Power Award for 5 consecutive years and maintain the company position as the premier quality provider of convenience communications’ services.
Managed and drove sales team members to exceed goals; gross adds, features and accessories
Promoted and drove sales execution for AT&T connected car in retail outlets and franchise locations.
Managed Franchise relationships ensuring AT&T corporate objectives were obtained and compliant.
Drove in store sales for Direct TV and the AT&T home automation product Digital Life.
Hired, developed, trained and motivated management staff in assigned area. Conducted performance evaluations; coaching and took disciplinary action as necessary.
Conducted store visits to ensure execution of business operations and merchandising standards.
Collaborated with peers to ensure national consistency throughout operations.
Coached team on key behaviors to drive and EXTRAordinary experience; Willingness to Record 71% and Customer Experience Score of 90%.
PepsiCo Food Service Division Purchase, NY
Area Zone Manager May 2006 – October 2008
Directed team of market and customer-development managers to call on major broad-line food-service distributors in metropolitan New York market.
Achieved first place among nationwide teams and generated more than $50,000,000 in total business. Exceeded business plan for Frito-Lay by 104.3% and Tropicana by 110%, Quaker by 103.47%, Gatorade by 120.87% and total by 117.4%. Closed and managed Scandella’s, Original SoupMan, Salad Works and The Grove. Received the “Pepsico Pinnacle” award for highest sales team.
Created strategic-selling story and program support, as well as leveraged additional resources by line of business, as part of executable selling process.
Developed segment-specific databases identifying accounts according to customer profiles, competitive situations and volume opportunity according to line of business.
Re-negotiated marketing contracts in excess of $800,000 to secure and sustain business.
Created scorecards to manage multi-unit account stewardship to ensure maintenance of accounts.
Managed bottler relationships and correspondence to approach Power of One to customers.
Served as liaison between key account executive and national account executive to implement new.
program initiatives to include Sodexo, Aramark and Compass.
Reviewed local contracts to ensure proper execution of program elements on timely basis.
Maintained scorecard, tracking tool-measuring account performance by line of business.
Trained sales teams to improve selling skills, executable capabilities and advanced negotiating.
Coca-Cola Enterprises -Corporate (Various Positions) Carlstadt, NJ
August 1996-January 2006
National Account Executive(September 2002 – January 2006)
Launched and executed brand initiatives for two national accounts, Hudson News and HDS Retail, with more than 600 stores throughout U.S., representing 1,000,000-case portfolio for bottle and can business unit. Negotiated sales and marketing opportunities with nationwide bottling partners and customers.
Managed marketing funding of more than $2,800,000.
Liaison between bottling community and customers to secure new agreements throughout U.S.
Identified new business opportunities, leading to negotiations with TWE (Coconuts, Strawberries, FYE), Rag Shop and Burlington Coat Factory, Bed Bath and Beyond.
Cold-Drink District Sales Manager(April 2001 – September 2002)
Managed team of business development managers to generate new accounts in cold-drink channels. Served as liaison between key account executive and national account executive to implement new program initiatives in cold-drink accounts.
Analyzed customer retention model to ensure 40 % of daily call plans focused on existing customers, ensuring high standards of customer satisfaction. Grew cold-drink volume by 13.3 % and fountain volume 8% percent.
Expanded product portfolio in existing and managed more than 800,000 physical cases of product annually.
Managed weekly KBI’s to achieve volume and profit goals as well as customer satisfaction commitments, ensuring accomplishment of weekly, monthly and quarterly objectives. Conducted monthly and quarterly business reviews with customers to ensure proper execution of business plans and marketing initiatives. Managed forecasting and processed marketing funding for large fountain accounts.
Retail District Sales Manager(March 1997 – April 2001)
Implemented CCE brand marketing strategy throughout district. Increased 20-ounce package volume by more than 40%, realizing company profits greater than 13% as well as raising total volume in excess of ten percent. Achieved 78 % volume increase in Kmart within mass-merchandiser channel.
Led team of sales representatives, merchandisers and drivers to grow sales volume and profit margin. Managed 1,300 accounts consisting of more than 500,000 cases.
Recruited, interviewed and hired account managers; Coached and trained staff on personal development plans and in-field market execution.
Training Specialist, Operation Red Channel Manager(August 1996 – March 1997)
Coordinated training of 400 new employees to include district sales managers, account managers, and bulk/ side loader drivers, as well as merchandisers. Increase in 20-ounce sales by more than 62%.
Montclair State University, BA English and CommunicationMontclair, New Jersey


We are glad that you preferred to contact us. Please fill our short form and one of our friendly team members will contact you back.

    Verified by MonsterInsights