Vanessa Martínez
(+1 929 -693 -1556) vane_sun22@hotmail.com
West New York New Jersey, USA 07093
SUMMARY OF QUALIFICATIONS
Motivated and results -oriented business consultant and sales manager with a proven track record in advising business
owners and driving process improvement. Bringing five years of experience prioritizing customer satisfaction, fostering
relationships, and delivering significant sales growth across diverse accounts. Proficient in leveraging CRM software to
proactively identify opportunities, secure profitable contracts and drive incremental revenue. Possesses in -depth
knowledge of retail KPIs to inform strategic business decisions, foster collaborations, and unlock new opportunities.
Technical Skills : Sales Strategy Development | Leadership | Customer relationship | Problem Solving | Bi-Lingual Proficiency
WORK EXPERIENCE
Business Consultant
Doña Sara – USA & Mexico
February 2021 – July 2023
• Achieved 97% positive feedback from 45 companies by maintaining a strong communication and demonstrating
a deep understanding of their business needs, resulting in an excess of $3M in revenue within the year.
• Collaborated with internal teams, including marketing and customer service, to develop effective new marketing and
sales strategies, resulting in an average acquisition of 5 new business clients per month.
• Attended international meetings, conventions and expositions in USA to identify new business opportunities and
connections.
• Prepared and presented compelling projects and business cases for contracting, leading negotiation process with
customers to secure favorable agreements, resulting in a 30 % increase in team productivity.
Enterprise Sales Manager
Celmi – Mexico
February 2019 – February 2021
• Managed and monitored a portfolio of 80 accounts, generating $7M in annual revenue.
• Utilized CRM software to increase customer retention by 20% and leveraged in-depth knowledge of retail Key
Performance Indicators (KPIs) to make strategic business decisions, enabling access to new opportunities and fostering
strategic collaborations .
• Supported, developed and trained a team of 10 sales executives and empowering them to achieve goals.
Sales Coordinator
Freemex – México
December 2017 – December 2018
• Enhanced customer experience by 40% compared to 2016, establishing and nurturing strong relationships with senior
executives.
• Led a sales department of 10 individuals, demonstrating deductive reasoning and decision -making skills to consistently
achieve monthly goals.
• Organized and hosted a range of events, including sales events, trade shows, and exhibitions, attracting attendees and
generating sales revenue exceeding $70,000.
EDUCATION
Master of Marketing & Commercial Management | October 2022 – February 2024
Valencia International University – Valencia, Spain
English as second language |May 2023 – August 2023
Spanish American institute – New York City, USA.
Major of Finances | September 2015 – May 2016
Latin American Institute of Technology – Pachuca, Mexico
Bachelor of Marketing | September 2012 -September 2015
Latin American Institute of Technology – Pachuca, Mexico
OTHER
Volunteering in sales.
Latin Fashion Week – New York USA.
March 2024 – Present
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