Felipa Mata
Houston TX | 832 -816 -0506 | felipamata@icloud.com | linkedin.com/in/felipamata
Professional Summary
Strategic and performance -driven National Key Account Manager with 14+ years of success in the wine, beverage, and technology sectors.
Expert in driving revenue growth, cultivating long -term partnerships, and negotiating high -impact contracts that consistently exceed targets.
Proven ability to expand territory revenue from $800K to $1.4M within 12 months while achieving 120%+ of annual sales goals. Adept at
leveraging cross -functional leadership and technology solutions to optimize sales operations and deliver measurable ROI.
Skills
•Sales & Account Management : National accounts; revenue growth & sales strategy, B2B sales experience
•Negotiation & Communication : RFP Strategy & Contract Negiotiation , relationship development
•Market Analysis & Operations : Data -driven analysis, supply chain & inventory management
•Technology & Leadership : CRM & Salesforce automation, cross -functional leadership
Experience Favorite Brands, LLC Oct 2023 – Sept 2025
National Key Account Manager Houston, TX
• Expanded territory revenue 75% YoY (from $800K to $1.4M in 12 months) by driving market -share gains across new and existing
accounts through targeted account execution.
• Managed a $1.4M two -state territory and three national accounts, building executive relationships to optimize retention and growth.
• Directed allocation across 34+ sites, streamlining supply -chain efficiency and eliminating stock -outs while maintaining budget and
compliance alignment.
• Led virtual training for 34 locations /134 team members, enhancing product -knowledge scores by 20% and reinforcing brand
standards across markets.
• Negotiated pricing to improve margin performance and cost control through disciplined program execution.
Favorite Brands, LLC May 2017 – Oct 2023
Senior Account Execut ive Houston, TX
• Ranked to p 10% in sales performance, exceeding quota by 24% for three consecutive quarters through disciplined pipeline management
and relationship development.
• Expanded 6+ keDFFRXQWVDQGIDFLOLWDWHGUHPRWHWUDLQLQJIRUUHVWDXUDQWVWDIIGULYLQJGRXEOe -digit territory growth .
Pioneer Wine Company May 2015 – May 2017
Senior Sales Executive Houston, TX
• Opened and scaled 100+ new accounts through strategic prospecting, qualification, and territorH[SDQVLRQ.
• Designed and executed sales -incentive programs that elevated performance, engagement, and quarterly revenue.
• Cultivated long -term client partnerships that sustained revenue growth and improved retention.
Favorite Brands, LLC Aug 2012 – April 2015
Senior Sales Representative Houston, TX
• Represented an 8,000+ SKU fine -wine , craft beer, & Spirits portfolio, driving territory sales growth via strategic market expansion and
relationship management.
BevCo International Nov 2011 – Aug 2012
Account Representative Houston, TX
• Grew route revenue 25% through targeted B2B marketing and strategic account planning that strengthened partnerships and acc elerated
sales.
Dovarri, Inc. Jun 2010 – Aug 2011
Enterprise Sales Executive, CRM Houston, TX
• Implemented SaaS CRM and automation solutions for enterprise clients, generating pipeline via 100+ dailRXWERXQGFDOOVDQd shortening
sales cycle time by 15% through targeted qualification and rapid follow -up.
Education
University of Houston Aug 2013 – Dec 2013
Business Studies
Texas Wine School May 2012 – Oct 2012
Wine & Spirit Education Trust – WSET I, II, III
Austin Community College Aug 1992 – Dec 1994
Business Administration (AS)
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