Candidate for the

Milanes, Joseph

phone: (305) 772-8070
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18791 SW 79 T H

To seek a position within account management utilizing my business development, customer relations,
and leadership skills sets to result in direct impact to business P&L.
Jan 2008 – December 2023 Account Executive, L’Oreal
Miami Region
Territory Management and Goal Attainment: Responsible for achieving
set sales goals of $13 million per year within the assigned geographic
territory. Consistently met annual sales goal since 2008.
Engage with key stakeholders including Dermatologists, Plastic Surgeons,
and Medical Spas to drive sales of skincare products yielding a margin of
14% on all specialized products sold.
Demonstrated business acumen to devise and execute plans for direct
sales to physicians and skincare professionals, thereby becoming the
national standard for L’Oreal marketing plan.
Territory Development and Lead Generation: Developed and maintained
a robust list of book of business and prospective clients to expand the
Served as a knowledgeable resource in the aesthetic-physician
dispensing industry, offering real-time support to physicians,
aestheticians, and support staff.
Team Management and Collaboration: led a team of 25 employees,
beauty advisors, and retail sales specialists to achieve retail sales targets
and corporate goals.
Foster store-level relationships to enhance partnerships and meet brand
Talent Development and Coaching: Attracted, retained, and developed
talent aligning with brand objectives, mentoring 2 of the company’s top
sales leads.
Provide continuous coaching and development to sales teams, ensuring
skill enhancement and productivity.
Business Strategy and Analysis: Conduct business analysis, devise
strategic plans, and manage budgets effectively. Cultivate and maintain relationships with local retailers and store leaders
to address priorities and strategize for optimal performance.
Retail Operations and Event Management: Oversee retail store planning,
including visual weeks, seasonal events, and product launches, spending
a significant amount of time in the field.
Lead the planning, negotiation, and execution of events to maximize
sales opportunities.
Communication and Reporting: Maintain regular communication with
the Regional Sales Director, providing updates on business performance
and other pertinent information.
Prepare and conduct seasonal retailer presentations and participate in
regional retailer strategy meetings.
Merchandising and Stock Management: Monitor counter quality and
merchandising standards, ensuring adherence by beauty advisors.
Collaborate with the Planning team to identify stock level opportunities
and ensure timely arrivals in stores.
Training and Development: Coach and train Beauty Advisors and Retail
Sales Specialists to enhance sales performance, customer service, and
product demonstration skills.
Maintain accurate records and arrange demos efficiently.
Social Media Engagement: Develop and maintain a strong social media
presence by curating organic content and reposting corporate content
Provide guidance and assets for Retail Sales Specialists’ social channels.
1999-2008 Business Manager, Paradise Spa
Miami, Florida
Successfully directed strategic sales initiatives, driving annual spa
revenue from inception to a thriving $2 million, employing targeted
promotional campaigns, effective marketing strategies, and impactful
branding efforts.
Orchestrated and executed comprehensive marketing campaigns that
significantly augmented brand visibility and attracted a robust clientele
base, contributing to the achievement of revenue milestones.
Fostered a culture of excellence in customer service, ensuring
exceptional experiences for clients and solidifying long-term loyalty,
reflected in consistently high satisfaction ratings and recurring business.
Spearheaded a dynamic team of spa professionals, providing
inspirational leadership and continuous training that optimized sales
skills and enhanced service standards, resulting in a cohesive, high-
performing team.
Demonstrated adeptness in financial management, meticulously
overseeing budgets to achieve sales and revenue objectives, and
consistently met or exceeded financial targets. Cultivated and sustained strategic partnerships with clients, vendors, and
industry affiliates, leveraging these relationships to identify and capitalize
on business expansion opportunities.
Conducted in-depth sales analysis, leveraging insights from sales data
and customer feedback to drive informed decision-making, resulting in
the successful formulation and execution of growth-oriented strategies.
Key Skills and Achievements
Proven track record in elevating spa sales, achieving and surpassing set
revenue targets by implementing effective sales strategies and
innovative marketing campaigns.
Exceptional leadership and team-building capabilities, leading to the
development of a high-performing team dedicated to delivering superior
customer service and achieving business goals.
Proficient in financial management, adeptly handling budgets and
resource allocation to maximize sales outcomes and meet financial
Strategic thinker with a creative approach to marketing and branding
initiatives, effectively enhancing brand visibility and attracting a strong
customer base.
1994 B.A, Business
Miami Dade College, Miami, Florida

Fluent in Spanish. Avid Miami Heat Fan, and promote Health and Wellness.


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