O MAR M ORENO
Addison , IL | omoreno1217@gmail.com | ( 847 ) 650 – 1551
Proven leader in sales, business development, and strategic promotions, with a focus on achieving sales growth and maintaining high fill
rates in the competitive food distribution industry. Fluent in English and Spanish.
PROFESSIONAL EXPERIENCE
deSter (A Gate Group Company) | Chicago, IL Aug 2024 – Current
Global leader in packaging concepts to aviation & foodservice industry
Business Development Manager, Foodservice
¥ Manage key client relationships, identifying voids to maximize customer value
¥ E xpanding in FS going afte r key b roadline distributors ( PFG , Sysco , Avendra , Bon Ap petit , U S Foods )
¥ Generated leads through food shows & networking events, including partnerships with quick serve food chain restaurants,
expanding the market penetration in the U.S.
¥ Led cross – functional collaboration to develop & implement competitive pricing tailored for the U.S. market
¥ Designed & maintained comprehensive tracking systems for leads, pricing & marketing initiatives, helping improve
coordination between U.S. & Europe team
¥ Represented the brand as the primary marketing liaison for foods shows, to enhance visibility
ARLA FOODS | Basking Ridge, NJ
Fourth largest dairy company in the U.S with over 12.2 Billion in Revenue
Regional Business Manager , Grocer y Dec 2022 – Dec 2023
¥ Owned the strategic plan development and execution of 6 major retailers across the Mi dwe st and over 25 independent retail
customers
¥ Established annual budgets and sales targets with major retailers , resulting in an incremental growth of 500 k
¥ Streamlined operational processes to improve efficiency and reduce costs, resulting in 5% increase in profit margins
¥ Orchestrated negotiations to secure a partnership with a major international retailer, resulting in significant expansion of
distribution network with forecasting 400 k annually
¥ Managed 3+ central region broker relations, fostering impactful strategies for continuous and new business development
Business Development Manager , Food Service Nov 2021 – Dec 2022
¥ Achieved sale growth initiatives through maintenance and expansion of 20+ DCs through broad line distribut o rs and end user
accounts
¥ Coordinated product movement, promotions, and issue resolution for 3 major and 10+ independent food distributors (Sysco,
European Imports , Greco Foods , US Foods ) , serving as the pivotal intermediary in relationship management
¥ Leveraged extensive network of sales reps to facilitate product sampling at over 20 tradeshows across the US, leading to
increased brand recognition and market penetration
¥ Drove new product launches in DC ’s, proactively identifying voids to maximize market potential, resulting in $1MM+ of sales
growth
REINHART FOODSERVICE (A Reyes Holdings Group) | A Performance Food Group Company , Chicago , IL
America’s fifth largest broadline foodservice distributor with over $6 Billion in Revenue and 25 distribution centers
Category Specialist of Category Management / Procurement Mar 2019 – Oct 2021
¥ Responsible for developing and implementing sales and margin growth strategies under Reinhart’s Beverage, Commodity
Grocery, Frozen Potatoes & Oil & Shortening categories
¥ Establish vendor relationships and negotiate promotional enhancements for new product launches
¥ Manage projects for over 10 new item launches and line extensions by managing timelines to ensure deadlines are met
¥ Present category trends to our 24 divisions on monthly calls and e – mail communications
¥ Achieved $ 8 million margin enhancement synergies within the first year of the Performance Food Group acquisition
REYES BEVERAGE GROUP | A Reyes Holdings Group , Rosemont, IL
One of the leading beer distributors in America with 16 distribution centers
Primary Account Manager , Sales Sep t 2018 – Feb 2019
¥ Looked over one of the distribution centers out in California
¥ Monitored 8 – 10 field representatives and kept business unit on track for quarterly sales goals
¥ Properly filled voids to accounts with the on – going new product lines from vendors
¥ Gained valuable insight on operating costs of beer distribution and ensured our trucks were filled to the proper capacity
¥ Analyzed daily KPI’s ensuring customers received proper inventory
Bilingual Inside Sales Representati v e Feb 2018 – Sep t 2018
¥ Collectively handled over 150 English/Spanish inbound and outbound sales calls daily Omar Moreno, Resume
¥ Generated 10 – 15 new sales weekly by providing product information to accounts
¥ Educated new and existing accounts on products to improve sales and customer satisfaction
AMERICAN REALTY OF IL /AR TAX | Chicago, IL Jun 2014 – Jun 2020
Tax Preparer and Property Manage r
¥ Filed individual and corporate tax returns, meeting deadlines and ensuring compliance with tax regulations
¥ Cultivated client relationships with exceptional service, resulting in high satisfaction and referrals
¥ Implemented cost – effective maintenance solutions, reducing operational expenses while ensuring a high standard of property
upkeep and resident satisfaction
EDUCATION
DePaul University | Chicago, IL
Bachelor of Science in Accounting, June 2017
Minor, Marketing and Sales , June 201 7
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