Traci Oden
Fort Lauderdale/Miami Florida
tracileeoden87@gmail.com • 660.287.6084 • https://www.linkedin.com/in/traci-oden-16026949/National Accounts & Sales Manager
With the experience as a National Accounts, East Coast Sales Director & Regional Sales Manager, I leverage my expertise to expand the market share of one of the top seafood suppliers in the US. With over ten years of experience in the food industry, I have developed strong relationships with key accounts and strive to find unique solutions for my customers. I am passionate about delivering quality products and services that meet the demands and expectations of our customers, while supporting the mission and vision at Santa Barbara Smokehouse.
— Areas of Expertise —
Personable, Progressive & Coachable | Customer Planning | Customer Satisfaction & Retention
Sales & Merchandising | Staff performance & Evaluation | New Product Launches at Retail & Food Service
Key Account Management | Process Improvement | New Hire Training | Go-To-Market Strategy
Superb Relationship Rapport | Microsoft Programs | CRM Systems & Applications
— Career Accomplishments —
Launched new retail & food service items surpassing sales benchmark despite heavy market competition.
Co-developed sales planning programs that exceeded direct store delivery sales for programs by over 108%.
Achieved #1 District Manager status for working directly with field sales reps in coaching & relationship building.
Florida Real Estate Sales Associate License obtained March 2022.
Professional Experience
Santa Barbara Smokehouse Fort Lauderdale, Florida
East Coast Sales Director7/2024 – present
Generate new business & expand business within current national & regional retailers and distributor accounts. Introduce new product lines to the market with promotional programs & planogram planning. Work closely with the VP of Sales to ensure profitability, product development and opportunities are pursued. Develop & implement customer programs and promotional programs. Assist accounting staff & ensure customers are paying within terms. Participate in trade shows & other events to grow business and build brand awareness. Build customer rapport for customers to trust the right decisions are being suggested for their category. Stay informed of the seafood sector by doing market research.
CFE SeafoodsFort Lauderdale, Florida
Regional Sales Manager12/2022 – 7/2024
Expand business within current national & regional retailers & distributor accounts, develop new retail & distributor business, introduce new product lines to the market. Effectively manage broker network. Develop & implement customer programs and promotions. Assist accounting staff & ensure customers are paying within terms. Participate in seafood trade shows & other events to grow business and build brand awareness. Act as a consultant within the saltfish category to customers & build rapport.
Key Accomplishments:
Overall sales up 29% in 2023 vs 2022
Largest accounts up +47% & +59% from PY
New business obtained: Whole Foods, PFG, Gamma Seafood Corp, Sedanos, Harris Teeter, Acme/Safeway, close-out retailers/distributors
Ducktrap River of MaineFort Lauderdale, Florida
Southeast Regional Sales Manager8/2018 – 12/2022
Develop and execute sales strategy and the fiscal year plan for Ducktrap River of Maine and parent company, Mowi. Acquire and maintain a detailed understanding of Ducktrap products and operations, the smoked seafood category, and trends. Within the Southeast and Mid-Atlantic regions, consistently build and maintain key relationships with targeted new and existing retail and food service customers. Ride-with sales reps, represent at food shows and sales team trainings to educate and support customer base. National Account management to include business reviews, demo event planning, corporate events, and national sales planning. Build a strong relationship with Ducktrap Sales Team to support and collaborate where possible.
Key Accomplishments:
Aggressively pursued sales targets to exceed 2019 yearly sales:
Largest distributor sales went from -.8% in 2018 to +9% by EOY
Pre-Covid-19, regional sales 10% growth vs LY | Post-Covid-19, regional sales 34% 2021
Lindt & SprüngliKansas City, Missouri
Russell Stover Chocolates Brand and Sales Planning Manager8/2016 – 8/2018
Create and implement sales strategy for Russell Stover Chocolates upon field sales merger with sister companies, Lindt & Sprüngli and Ghirardelli. Advise, collaborate, and communicate with sales leadership, including the VP of Sales, regarding go-to-market strategy for new retail line of chocolates, program analysis, and customer team meetings. Responsible for strategic analytical support to both retail management & operating company, communication, designing customer presentations, and overseeing supply chain and delivery schedules. Negotiate critical program modifications and implementations during busy seasons to meet sales objectives.
Key Accomplishments:
Aggressively pursued sales targets to exceed direct store delivery sales for seasons:
Christmas over 110%, Valentine’s Day over 108%, and Easter over 108%.
Outperformed sister company’s sales team incentive programs, exceeding expectations by 40%.
Russell Stover Chocolates, LLCKansas City, Missouri
District Sales Manager8/2014 – 8/2016
Supervised sales and administration duties of the Operations Coordinator, District Manager, and nine additional team members responsible for over 700 customers. Conducted essential one-one-one and team development meetings to evaluate sales results in comparison to benchmarks and directed improvement efforts as needed. Acted as technical resource for the team, evaluated market trends, and recommended products and sales strategies to customers and staff based on business needs.
Key Accomplishments:
Exceeded seasonal sales goals in both FY 2015 and 2016.
Achieved 100% employee retention through effective leadership, training, and evaluation.
Ranked #1 DM for working directly with field reps, topping 100 hands-on training days in a year.
Russell Stover Chocolates, LLC (continued)Kansas City, Missouri
Field Sales Operations Coordinator1/2014 – 12/2014
Maintained coordination in Sales, HR and Marketing departments to meet management expectations and apply insights to improve sales performance. Conducted new hire training. Integrated business process improvement.
Key Accomplishments:
Successfully implemented field sales rep conversion from salaried to hourly status and spearheaded collaborative new policy with HR and IT to allow field reps to clock in and out using their iPads.
Led valuable sales rep training classes for over 100 new hires; updated and maintained Training Manual
Market Coverage Specialist5/2013 – 1/2014
Optimized staff and resources allocation, deployment, and training to maximize profit in home and vacant territories throughout the United States. Demonstrated excellent command of consultative selling, prospecting, and coaching strategies to exceed sales goals.
Key Accomplishments:
Pinpointed open territories to improve Fall sales by 114% and Christmas sales by 118%.
Rebuilt territory relationships to ensure ongoing partnerships to build customer and brand sales
Field Sales Representative6/2012 – 5/2013
Evaluated market trends and recommended products to customers based on business needs and internal goals. Managed sales, deliveries, and routing schedule for over 70 accounts.
Key Accomplishments:
Targeted product sales and displays resulting in increasing sales: Autumn sales by 144%, Christmas by 293%, Valentine’s Day by 117%, and Easter by 104%.
Improved direct store delivery sales by over 65% across territory.
Additional Experience
Field Sales Rep—NienMade Window Fashions, Kansas City, Missouri
College jobs while Student Athlete:
Server—Nick & Jakes and Outback Steakhouse, Parkville, Missouri
Sales Associate—Victoria’s Secret, Kansas City, Missouri
Four-year student athlete on scholarship; completing double major in 4 years
Member and Co-President of Student Athletic Advisory Club
Education and Credentials
Florida Real Estate Sales Associate
March 2022
Bachelor of Arts in Finance and Marketing (double major)
Park University – Parkville, Missouri
Co-Captain, Park University Pirates Women’s Basketball Team
Habitat for Humanity Volunteer
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