Parham,, William

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Text Resume
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WILLIAM
P ARHAM
C oco a,
F L
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9 04– 909– 8210
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w illp 52088@ gm ail.c o m
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l in ked in .c o m /in /w illia m -p arh am
F ie ld
M ark etin g
M an ag er
w it h
a
s tr o ng
r e co rd
o f
l e ad in g
i n novativ e
m ark etin g
s tr a te g ie s
t h at
d riv e
b ra n d
v is ib ilit y ,
e n gag e
c u sto m ers ,
a n d
g en era te
r e v en ue
g ro w th .
S tr o ng
a t
l e v era g in g
d ata
a n aly tic s
a n d
m ark et
r e se arc h
t o
d ev elo p
a n d
e x ecu te
c o m pre h en siv e
m ark etin g
p la n s
t h at
c o nsis te n tly
s u rp ass
o bje ctiv es.
R eco gn iz ed
a s
b oth
a
l e ad er
a n d
c o lla b ora to r,
c ap ab le
o f
m an ag in g
t e am s,
b ud gets ,
a n d
p artn ers h ip s
t o
e n su re
o ptim al
R O I.
S kille d
i n
B 2B
n etw ork in g,
e v en t
p la n nin g,
a n d
d ig it a l
m ark etin g
t o
e n han ce
b ra n d
p re se n ce
a n d
f o ste r
c o m mun it y
i n vo lv em en t.
Cor e
Competencies
●
M ark etin g
S tr a te g y
●
C onte n t
M ark etin g
●
D ig it a l
M ark etin g
●
S ale s
F un nel
M an ag em en t
●
D ata
A naly sis
●
C onsu m er
I n sig h t
●
M ark et
A naly sis
●
P ro je ct
M an ag em en t
Pr ofessional
Experience
I n nova C are
H ea lt h
–
L ak e
N ona,
F L
F ie ld
M ark etin g
M an ager
S ep te m ber
2 023
–
P re se n t
●
O rc h estr a te d
a n d
e x ecu te d
c o m pre h en siv e
r e g io nal
m ark etin g
s tr a te g ie s,
r e su lt in g
i n
a
1 5%
i n cre ase
i n
b ra n d
v is ib ilit y
a n d
a
1 0%
g ro w th
i n
c u sto m er
e n gag em en t.
●
S p earh ead ed
B 2B
n etw ork in g
i n it ia tiv es,
e sta b lis h in g
v alu ab le
p artn ers h ip s
w it h
h ealt h care
p ro vid ers ,
l e ad in g
t o
a
2 0%
r is e
i n
r e fe rra ls
t o
I n novaC are
H ealt h
s e rv ic es.
●
M an ag ed
a
h ig h -im pac t
m ark etin g
t e am ,
a ch ie v in g
a
2 5%
i m pro vem en t
i n
p ro je ct
e ffic ie n cy
a n d
c am paig n
s u ccess
r a te s.
●
M an ag ed
a
b ud get
o f
$ 1 .5
m illio n,
o ptim iz in g
r e so urc e
a llo catio n
a n d
g en era tin g
a
1 2%
c o st
r e d uctio n
w hile
m ain ta in in g
m ark etin g
e ffe ctiv en ess.
●
G en era te d
a c tio nab le
m ark et
i n sig h ts
b y
c o nductin g
c o m petit iv e
a n aly sis
a n d
c u sto m er
f e ed b ack ,
r e su lt in g
i n
t h e
d ev elo pm en t
o f
t a rg ete d
m ark etin g
c am paig n s
t h at
c o nsis te n tly
e x ceed ed
p erfo rm an ce
b en ch m ark s.
B ette r
H ea lt h
G ro u p
–
S p ac e
C oast
&
T re asu re
C oast,
F L
F ie ld
M ark etin g
M an ager
J a n uary
2 022
–
S ep te m ber
2 023
●
D ro ve
e x p an sio n
i n
t a rg ete d
t e rrit o rie s
t h ro ugh
s tr a te g ic
B 2B
n etw ork in g
w it h
m ed ic al
i n dustr y
s ta k eh old ers
a n d
c o m mun it y
p artn ers ,
f o ste rin g
p ro sp ects
i n to
n ew
p atie n t
c o nvers io ns,
o rc h estr a tin g
c o m mun it y -c en te re d
m ark etin g
e v en ts ,
a n d
s e cu rin g
d iv ers e
s p onso rs h ip s
w it h
i n flu en tia l
f ig u re s
w it h in
t h e
s e n io r-f o cu se d
h ealt h care
n ic h e.
●
D eliv ere d
v alu e-b ase d
h ealt h care
p re se n ta tio ns,
a m plif y in g
b ra n d
r e co gn it io n
f o r
o ur
l o cal
p ro vid ers.
●
O rc h estr a te d
m ark etin g
c o lla b ora tio ns
t o
f a c ilit a te
p rin t,
r a d io ,
a n d
m ed ia
a d vertis e m en ts
w hen
n ecessa ry.
●
F orm ula te d
i n novativ e
m ark etin g
s tr a te g ie s
a n d
s w if tly
a d ap te d
t o
m ark et
f lu ctu atio ns
t o
a ttr a c t
a n d
r e ta in
a
g ro w in g
m em bers h ip
b ase .
●
U se d
C RM
t o ols
t o
m onit o r
R O I,
o nboard
n ew
m em bers ,
a n d
n urtu re
r e la tio nsh ip s
w it h
o ur
e x is tin g
m em ber
b ase .
F ir s t
C oast
Y M CA
–
J a ck so nville ,
F L
H ea lt h
C oa ch
October
2 012
–
S ep te m ber
2 019
●
C olla b ora te d
w it h
B ro oks
R eh ab ilit a tio n
t o
e n han ce
a d ap tiv e
w elln ess
p ro gra m s
t a ilo re d
t o
c lie n ts
d ia g n ose d
w it h
m ult ip le
s c le ro sis ,
b ra in
i n ju rie s,
P ark in so n’s
d is e ase ,
a n d
s tr o ke,
d eliv erin g
i n div id ualiz ed
m otiv atio n
a n d
s p ecia liz ed
c are .
●
L ed
a
d iv ers e
r a n ge
o f
H ealt h y
L if e sty le
i n it ia tiv es,
a lig n in g
w it h
t h e
A m eric an
H eart
A sso cia tio n’s
b lo od
p re ssu re
g u id elin es,
E xerc is e
i s
M ed ic in e
p rin cip le s,
a n d
o ffe rin g
p ers o naliz ed
a n d
g ro up
e x erc is e
s e ssio ns,
a s
w ell
a s
w eig h t
l o ss
s u p port
p ro gra m s.
●
C onducte d
g o al- s e ttin g
s e ssio ns
a n d
h ealt h
c o nsu lt a tio ns
f o r
n ew
o rg an iz atio n
m em bers ,
a d m in is te rin g
s tr e n gth
a n d
c ard io
a sse ssm en ts ,
a n d
c ra ftin g
c u sto m iz ed
w elln ess
p la n s.
●
H eld
3
n ew
m em ber
o rie n ta tio n
s e ssio ns
w eek ly ,
w hic h
d ro ve
s u b sta n tia l
g ro w th
i n
o ur
m em bers h ip
b ase
y early .
T echnolo gy
Pr oficiencies
M ic ro so ft
O ffic e
S u it e ,
H ub Sp ot,
S ale sF orc e,
S m arts h eets ,
Q uic k b ase ,
A sa n a
Education
U niv e rs it y
o f
N orth
F lo rid a
–
J a ck so nville ,
F L
M aste r’s
o f
S cie n ce
( M .S )
i n
B usin ess
M an ag em en t,
M ark etin g
&
C om mun ic atio ns
C um
L au de

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