EMILY POTTER-DONECKER
Email Me | Visit My LinkedIn | View My Marketing Portfolio | 910.538.0133
PROFESSIONAL EXPERIENCE
Sola Salons – Philadelphia, PA
Regional Sales Manager (Dec 2024-Present)
First in district to achieve seven deposits in a single month and led the Moorestown location to 100% occupancy, setting a new performance benchmark for regional leasing.
Drove a 32% regional occupancy increase within two quarters through high-impact, self-sourced outreach, precision follow-up systems, and consultative sales strategies tailored to beauty and wellness entrepreneurs.
Directed multi-site leasing operations, marketing activations, and onboarding workflows, aligning local execution with corporate revenue goals and improving efficiency across teams.
Developed and implemented training resources, promotional scripts, and CRM processes that enhanced conversion consistency, strengthened team collaboration, and supported a 97% client satisfaction rate.
IMAGE360 – TAMPA, FL
Client Success & Digital Marketing Coordinator (Jan 2023-Dec 2024)
Directed e-commerce marketing strategies for clients on Etsy and Pinterest, resulting in increased client engagement and revenue through targeted Google Ads campaigns and cross-selling initiatives.
Managed comprehensive social media calendars utilizing Soci, achieving a 29% boost in engagement through timely and strategic content delivery.
Leveraged SEMrush for SEO and marketing optimization, significantly enhancing organic traffic and brand visibility across multiple platforms.
Cultivated client relationships and business development efforts using Corebridge CRM, establishing long-term partnerships and driving consistent growth.
KATIE & FLOYD LLC – REMOTE
Client Marketing Success Manager (Jan 2021-Jan 2023)
Managed a team of marketing specialists to develop personalized marketing strategies for each of the 250 entrepreneurs, resulting in a 22% increase in customer engagement and a 24% increase in lead generation.
Led cross-functional teams in partnership with C-suite executives to conceptualize, plan, and execute advertising campaigns, ensuring alignment with overarching business objectives and timelines.
Commissioned project management methodologies to coordinate resources, track progress, and mitigate risks, resulting in successful implementation of strategies and optimized campaign performance
Engineered innovative client brand campaigns, including social media promotions, influencer partnerships, and experiential marketing initiatives, driving a 31% growth in brand reach and awareness.
Marketing & Copywriting Coach (Feb 2020-Jan 2021)
Developed personalized digital marketing strategies for assigned clients, resulting in a significant increase in customer engagement and an increase in conversion rates.
Conducted comprehensive analysis of clients’ social media advertising campaigns utilizing Hootsuite, Mailchimp, and Google Analytics.
Curated and executed a targeted digital marketing campaign for a new client, resulting in a successful first month launch with $88k in sales generated from less than $1,600 in ad spend.
Directed in-depth market research and competitor analysis to pinpoint emerging trends and opportunities, leading to the development of a product positioning strategy that resulted in a 16% increase in market share.
EDUCATION
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION – MARKETING
University of North Carolina at Charlotte ASSOCIATES OF ARTS – MARKETING
Fashion Institute of Design & Merchandising
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