JOSE REYES
B oca Raton, FL
(561)558 – 6899 | josemreyes2002@gmail.com | LinkedI n: https://www.linkedin.com/in/jose – reyes – a5934aa8/
PR OFESSIONAL SUMMARY
Dynamic sales leader with 30 years of B2B sales experience, consistently exceeding profit and revenue targets. Demonstrated expertise
in territory management, forging strong customer rela tionships, and leveraging data – driven insights to enhance pipeline performance.
Pro ven a bility to optimize CRM systems and execute strategies that drive market share and measurable business results.
SKILLS
• Technical Skills : Microsoft Office, Excel, Sa lesforce, Data Link, Five9, Velocify, Irish, MLX Change, CRM System Proficiency,
Customer Relationship Management, Basic Computer Knowledge
• Sales And Leadership Skills : Telecommunications/Technology Sales, Account Management, Strategic Planning, Contract Negotia –
tions, Account Planning, Consultative Sales Techniques, Revenue Goal Achievement, Sales Team Leadership, Geographic Territory
Management, Mentoring Sales Teams, Sales Management Experience, B2B SaaS Sales, Exceptional EQ, Market Segme ntation,
Data – dri ven De c ision Making , Compensation Progra m De v elopment, Vertical SaaS Experience, B2B Sales Experience
WORK EXPERIENCE
Surety Health Inc. M ar 2024 – Present
Vice President of Strategic Partnerships P alm Beach County, FL
• Advised employe rs on new federal guidance and ICHRA to optimize payroll – tax outcomes, reducing liabilities by up to 7.65% and
lowering employee health insurance costs, while leveraging consultative sales techniques and strategic planning to support B2B sales
ef forts.
• Implemented a full – stack digital marketing automation and CRM strategy utilizing tools like Salesforce to create an efficient inbound
sales funnel, generating 800+ qualified B2B leads and increasing lead – to – client conversion by 35%, aligning with targeted sales and
revenue outcomes.
• Cultivated and negotiated strategic partnerships with 12 local non – profit organizations and corporate sponsors, including establishing a
multi – year official health partner agreement with Florida Atlantic Unive rsity that secured six – figure sponsorships, reinforcing effective
account planning and market penetration.
Conviva Care Centers Sep 2020 – Present
Regional Sales Manager S outh , FL
• Orchestrated 100+ community health events and forged strategic alliances with senior centers and local businesses, contributing over
$7M in incremental revenue through diligent territory management and account development, supporting overall sales growth in
competitive markets.
• Drove 150%+ quarterly sales performance by launching targeted outreach and digital campaigns that generated 5,000+ qualified leads
a nd increased patient enrollment by 40%, demonstrating strong consultative sales techniques and a focus on achieving sales targets.
• Implemented refe rral programs and bring – a – friend , events that contributed more than 30% to new patient acquisitions and boosted
retention, showcasing effective customer relationship management and follow – up strategies.
• Presented Conviva’s integrated care model to prospects and collaborated with product management to refine messaging, ensuring that
sales efforts addressed client needs and competitive market dynamics.
Hair Visions International M ay 2008 – Sep 2020
District Sales Manager F ort Lauderdale, FL
• Consistently outperformed sales targets by 120% by designing data – driven go – to – market strategies and generating a 30% revenue uplift,
reflecting a strong track record in sales performance.
• Developed comprehensive training curricula and delivered 40+ workshops on product knowledge, omnichannel marketing, and client
servic e, enabling retailers to grow sales by 25% and reinforcing effective sales techniques.
• Elevated customer experience scores by 20% through enhanced service protocols, digital booking tools, and loyalty programs, thereby
increasing client retention and fostering long – term business relationships.
• Championed a culture of integrity and accountability while leading cross – functional teams in developing new products and pricing
models, strengthe ning the ove rall mark et positioning and customer trust.
Bluewater Coastal Properties M ay 2000 – Apr 2008
Office General Mana ger, Mortgage Broker. South, FL
• Closed $2M+ in annua l commercial and residential real – estate transactions by orchestrating inte grated marketing campaigns, leveraging
MLS analytics, and negotiating favorable terms to meet aggressive sales targets.
• Performed comprehensive market and investment analyses using MLS data and comparative reports, achieving a 95% listing – to – sale
conve rsion rate through detailed cost – benefit evaluations of potential opportunities.
• Managed daily operations and implemented workflow automation (CRM, document management) for a 15 – agent team, boosting
productivity by 20% and aligning client engagement with systematic follow – ups.
• Deployed and optimized CRM systems to automate client follow – ups, increasing engagement and repeat business by 25% while
supporting continuous sales pipeline management.
• Generated and underwrote mortgages with an improved closing ratio of 125%, reflecting a consistent commitment to achieving sales
performance targets.
M arcelin Appliances and Electronics Jun 1990 – May 2000
Chief Executive Officer. Miami, FL
• Led inventory management and marke t expa nsion efforts, optimizing supply chain operations and expanding market presence to support
o verall sales and gross profit targets.
• Managed inventory levels across the United States, Venezuela, Colombia, and Mexico, streamlining operations and undersc oring a
commitment to operational efficiency in complex markets.
• Developed innovative market strategies and established competitive vendor relationships, facilitating significant cost reductions and
enhanced operational efficiency to drive revenue gro wth.
• Collaborated with the Directors department to position Marcelin as a leading electronics provider in South America, effectively
managing spe c ialized accounts and ensuring alignment with sales objectives.
• Enhanced product offerings and strengthened vendor relationships, contributing to market competitiveness and sustained sales
pe rformance.
• Increased container shipments from 20 to 120 per year through strategic planning and negotiation, supporting expansion into new
markets and improved profita bility.
• Achieved a remarkable increase in annual sales from $2 million to over $20 million, underscoring strong sales leadership and
market – driven decision – making.
Municipality of Sucre Jun 1985 – May 1990
Head of Construction Control Division. DF, Ve nezuela
• Managed a $100M+ public infrastructure portfolio and supervised 50+ engineers, consistently delivering projects on time and within
b udget, while maintaining high standards of quality a nd compliance.
• Cultivated partne rships with government agenc ies, contractors, and community leaders by establishing robust communication channels,
which supported stakeholder needs and project success.
• Instituted quality assurance and safety programs that reduced on – site accidents by 15% and improved project eff iciency, demonstrating
proactive issue resolution skills.
• Executed regular compliance audits and technical inspections, effectively identifying potential challenges and mitigating delays in
project execution.
EDUCATION
I nstitute of Advanced Studies in Administration (IESA) J un 1985 – 1989
Master of Science (M.S.), Business Administration
• GP A: 3.9
P olytechnic University Institute of the National Armed Forces (IUPFAN) J un 1981 – 1985
Bachelor of Science (B.S.), Civil Engineering Tec hnology
• GP A: 3.9
CERTIFICATION
• 0214 Life & Variable Contracts Insurance Agent: May 2024
• 0240 Health Insurance Agent: May 2024
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