JEFFREY RODMAN
rodmanj1@hotmail.com • 848-333-3234 • 3545 S Ocean Blvd, S Palm Beach, FL 33480https://www.linkedin.com/in/jeff-rodman-a2a79/
609600172934SUMMARY
Highly motivated beverage industry professional with over 15 years of progressive experience, demonstrating a proven track record in successful business development and brand management. Skilled in identifying market opportunities, building lasting client relationships, and driving growth for leading beverage brands. Adept at strategic planning, team leadership, and implementing innovative marketing initiatives that increase brand recognition and market share. Known for strong analytical skills, an entrepreneurial mindset, and unwavering integrity in a dynamic and competitive industry. Pluses include developing and executing sales incentives, loyalty programs, promotions, product launches, and special events.
609600172386EXPERIENCE
RC Wine Company, Southeast Regional Manager
Jun 2024 – Aug 2025
Developed and executed sales strategies leading to 47 new accounts and hundreds of PODs within 1st year.
Led 5-person sales team to deliver over $300k of new business during South Florida’s high season (02/24 – 04/24).
Train and coach distributor team members on sales techniques and customer engagement.
Prospecting new retail & on-premise selling opportunities via planned market visits within the territory.
Collaborating with vendors and distributor to ensure seamless service delivery and inventory management.
Demonstrate strong budget management and organizational skills by efficiently overseeing financial resources, optimizing expenditures, and achieving sales goals within allocated budgets.
Optimize profitability of Winemaker/Ambassador market visits with well-planned appointments, selling events and staff training.
Maverick Beverage / Republic National Distributing Co / Opici Family Distributing, Wine & Spirit Consultant
Apr 2019 – May 2024
Nearly doubled Maverick’s revenue by expanding business from Palm Beach into Martin & St. Lucie Counties.
Actively sold to over 175 on & off premise accounts within the territory.
Increased territory by opening 54 New Accounts in 6 months through cold calls and persistent in-store visits
#1 for Maverick in Spirits revenue for South team with 65% of business coming from Tequila & Whiskey sales.
Independently managed 54 RNDC off-premise accounts in Palm Beach County.
Finished 2021 for RNDC up 29.3% over the previous year.
1st Month with RNDC, I doubled territory’s revenue for June 2021 over same month the previous year.
Focused on completing set goals, selling Tiers and achieving Corporate Initiatives.
Recognized for most accounts sold for Opici Florida in 2019. Increased Opici’s revenue for 2020 12.3% over previous year.
Exceeded customer service expectations with wine dinners, public tastings, staff training & product seminars.
Mizner Country Club, Wine Steward (Evenings)
Dec 2018 – May 2019
Presented and sold fine wine during Dinner Service. Manage wine operations including purchasing and inventory.
Worked with General Manager to select wine, spirits and beer for the Beverage Program.
Worked with Executive Chef to create menus for Wine Dinners.
Train Staff as to proper wine service, description of varietals and food pairings.
Publix Greenwise Market, Wine Specialist
May 2018 – Apr 2019
Expanded Wine Department to over 2300 SKUs from 1770 SKUs
Increased 2018 profits by 22% with targeted demos, hand selling and minimizing shrink
Received orders, merchandised shelves and managed inventory
Built relationships with regular customers which directly increased sales
Forecasted wine selections and designed promotions to maximize exposure & drive sales
Liquid Pro Marketing, Principal Consultant
Aug 2017 – May 2019
Boost sales and brand recognition of customer’s wine & spirits through targeted tastings at retail locations, festivals and trade events.
Managed activations for Copper Cane & Terlato at the 2018 South Beach Wine & Food Festival.
Managed Copper Cane’s Florida launch of Boen Pinot Noir in over 60 Fresh Market stores throughout Florida.
Invoer Ekke (now Canopy Wines), Wine Consultant, New Jersey
Feb 2016 – Nov 2017
Managed portfolio of artisanal wines throughout the entire state of New Jersey.
Managed all sales, marketing, inventories and incentive programs
Opened 14 new Accounts in first 3 months of employment and set company record for highest Weekly Sales Monitored and achieved all case goals, marketing initiatives, depletions allowances and budgets
Crown Wine & Spirits, Assistant Manager / Associate
Oct 2014 – Dec 2015
Greeted and assisted customers with beverage and gourmet food selections.
Facilitated spirits, wine & beer tastings which educated customers to the products being offered. Placed, received orders, merchandised shelves and managed inventory.
Opening and closing store responsibilities.
Il Mulino New York / Trattoria, Bar Manager / Wine Steward
May 2012 – Sep 2014
Sold fine wine and spirits for Atlantic City’s premier Italian Restaurant
Managed bar operations which included purchasing and inventory control
Worked with General Manager to select wine, spirits and beer
Created Specialty Drinks menu & worked with Executive Chef for wine and food pairing Hired, trained and scheduled bar and cocktail service staff
Atlantic City Hilton, Beverage Manager
Jun 2008 – Sep 2011
Assisted the Director of F&B in managing beverage operations for a full service hotel and casino with 6 restaurants, 3 lounges, 2 ballrooms, beach bar, theater and 4 casino service bars
Managed beverage purchasing and inventory
Hired, trained and scheduled bar and cocktail service staff.
Handled guest relations and customer service
609600172909EDUCATION
Florida Wine Academy WSET 3 • WineNapa Valley Wine Academy WSET 2 • Wine & SpiritsParsons School of Design / City of London Polytechnic • BFA Communication Design
609600172361SKILLS
Business Development • Sales Management • Retail Management • Beverage Tastings • Staff Training Strategic Marketing • Merchandising • Event Planning & Execution • Microsoft Office Suite • Salesforce CRM
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