Candidate for the

Soukieh, Mazen

phone: 945-249-2925
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Mazen Soukieh
Franchise Development Direct or

Experienced Franchise Development Director with over 20
years of expertise in driving operational efficiency and
fostering collaboration. Notably, instrumental in spearheading
the Build Smarter program at Pizza Hut, delivering a 20% cost
reduction through refined real estate identification,
operational processes, supply chain management, and
procurement strategies. Proficient in pipeline management,
cultivating relationships, executing development agreements,
and driving substantial growth, particularly in franchise
development roles. Demonstrated success in expanding Pizza
Hut’s footprint across the Middle East, North Africa, Turkey,
and Pakistan, overseeing the opening of 185 locations within
two years. At Aramex International, adeptly managed global
accounts, achieving sales exceeding $200M.
Atlanta, GA
Email –
Employment History
Director, Business Development at YUM – Pizza Hut,
Atlanta, GA
2023 — 2024
Commanded team dedicated to developing and disseminating Pizza Hut’s market
plan to real estate teams and franchisees. Fostered smooth collaboration with
cross- functional teams to execute asset strategy initiatives, enhancing
operational efficiency. Actively monitored competitive activities, market share,
and positioning, a nd offered strategic recommendations based upon identified
strengths and weaknesses.
● Implemented Build Smarter program in US, optimizing operational processes,
supply chain management, and procurement, leading to significant cost
reduction of 20%.
● Played pivotal role in the senior leadership team, providing strategic insights
that significantly influenced decision-making processes.
● Collaborated closely with franchise partners, ensuring brand leadership, and
achieving an impressive Return on Investment (ROI) within five years or less.
● Monitored competitor activities, market share, and positioning, providing
strategic recommendations based on identified strengths and weaknesses.
Change Management
Market Analysis
Cross-functional Team Leadership
Global Account Management
Franchise Development
Six Sigma Methodologies
Project Management
Operational Efficiency
Supply Chain Management
Strategic Planning Chief Development Officer – Middle East, North Africa,
Turkey, & Pakistan at YUM – Pizza Hut, Dubai, UAE
2018 — 2023
Closely collaborated with extensive network of franchise partners, providing
them with strategic thought leadership and operational tactics. Played pivotal
role in senior leadership team, providing strategic guidance and insights to
franchise partners to ensure brand leadership and solid sales growth. Identified
and implemented opportunities for enhancing unit economics, ensuring the
brand’s growth and relevancy through organic growth and new asset/channel
● In two years, successfully opened 185 locations and secured four
development agreements accounting for 570 Net New Units over a span of five
● Devised technical strategy for regional development, considering overall
business objectives, budget limits, and resource allocation.
● Executed market planning analysis, site selection, design approval, and led
purchase, sale, rental, or development of properties and contract negotiation.
● Provided coaching and guidance to a team of four direct reports, leading to
construction of robust Development Organization for sustainable growth.
National Accounts Director at Aramex International, New
York City, NY
2012 — 2018
Fostered strong relationships with C- Suite stakeholders to comprehend their
business needs and convert them into profitable solutions. Collaborated closely
with finance and pricing teams to develop cost- effective solutions. Prepared and
presented compelling proposals and demonstrations to prospective businesses,
effectively communicating company’s s trengths, competitive advantage, and
value proposition.
● Orchestrated management of three global accounts, including Amazon, eBay,
and Pitney Bowes, along with portfolio of thirty- six local accounts, leading to
sales over $200M.
● Cast wider net by extending portfolio of supply chain services to markets of
Africa and Asia, resulting in 8% growth.
● Drove Aramex brand expansion through strategic plan that included trade
show presence, thereby boosting brand awareness.
● Implemented standardized approach to external reporting plans and
operational reviews for vital accounts.
● Achieved significant milestone by becoming “#1 Vendor in Middle East” for top
three clients within one year.
January 2014 — January 2016
Oversaw day-to- day operations of three Subway restaurants, focusing on
ensuring high standards of customer service, maintaining inventory, and adhering
to health and safety regulations. Successfully navigated challenges of food
service industry, leading to profitable sale of businesses.
● Sold business, demonstrating strong entrepreneurial skills and business
acumen. Additional Experience
Director of Operational Transformation at Agility
Logistics, Atlanta, GA
Franchise Regional Manager – Ruby Tuesday/Au Bon
Pain/New York at The Sultan Group, Dubai, UAE
Buffalo State University, New York
Bachelor of Science in International Business Management
Professional Training
Negotiation Training, The Gap Partnership
Franchise Management Bootcamp Certificate at
University of Louisville
Institute for Mergers, Acquisitions and Alliances
Stanford Advanced Project Management Certification
Green Belt Six Sigma Certification at Aveta Business
Change Management Certification at Prosci Group –
University of Denver


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