Stevens , Robert

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Text Resume
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ROBERT STEVENS
Email: RobStevens3590@gmail.com
Phone/Text 1-(347)-645-4337
EXECUTIVE SUMMARY
An accomplished executive with over 15 years of proven marketing, sales and promotions experience
(conventional and digital, national and local sales) that spans the television, advertising and corporate
industries. Possess extensive experience leveraging strategic planning and leadership to achieve sales
goals and overall business objectives. A professional providing skilled, versatile and professional service.
A proven multi-tasker, by the definition of a traffic executive . Experience in dealing with various
advertising agencies and managers (including 3 rd
party/bilingual etc.) per client. Ensures task
management completions, contract obligations and media/marketing assignments.
MEDIA INDUSTRY EXPERIENCE
 Media Strategist
 Traffic, Scheduling & Log Master
 Project Management and Cross Trainer
 Media Consultant
 Liaison between multiple agencies, creative, scheduling and the business side.
 Multicultural Marketing
 As head of VME’s Traffic Department, I built and trained the first traffic “team”. In addition I set
new protocols and procedures for a station without a true traffic system. I was trained, and trained
others in Protrack and Broadway Systems. I also served as the project manager on occasion.
 I handled bilingual accounts including P&G, Honda, L’Oreal, Kellogg’s, Chrysler/Dodge, US Army,
Sprint, Walt Disney Parks, General Motors, Disney Studios, Buena Vista HV, Paid Programming
and others.
 I am a successful media liaison; as a result I was project manager on several jobs. For VME I
initiated effective communications between the station, media outlets, billing agencies, AOR’s,
third party agencies, VME’s Legal and Clearance, account execs and the client.
 I implemented several initiatives that went to become national marketing mandates.
PROFESSIONAL EXPERIENCE
Traffic Director: VME Media April 2011 to May 2012
 Headed VME’s Traffic Department, built and trained the first traffic team. Set new protocols and
procedures for a “traffic-less” system to insure $250,000 per month of inventory
 Built and developed traffic library and storage system
 Oversaw all aspects of traffic, (including when needed) wrote instructions for outside media
outlets including Telemundo for air on VME. Reviewed copy and instructions repeatedly to insure
detail orientation
 Stepped in and assisted in compiling ADU/Barter packages to insure delivery, up to $100,000 per
month.
 Worked with promotions and programming to schedule/implement “paid programming” system on
commercial air time
 Maximized selling potential and client branding by initiating planning with sales teams and ad
agencies for clients. Initiated invoice generation/billing for finance totally upwards of $250,000 per
month.
 Convert received, and reviewed digital media formats and copy.
 Initiated communication for VME Media, clients and advertising agencies including 3 rd
party
agencies handling Hispanic accounts to insure accuracy.
ABC Family (previously Family Channel & Fox Family) 2001 to 2005
– Worked with VP of sales planning, AE’s to schedule commercials
– Collaborated with Dept. Directors, Writers, Art Dept’s etc to ensure timely
workflow – Create Makegood/ADU packages
– Coordinate with affiliate, relay changes
– Get progress reports of new creative and scheduling
Ogilvy 1996 to 2000,
– Created new job jackets (Print/Broadcast)
– Followed progress of jobs
– Updated and distributed progress reports to AE’s, Assistants, Directors
– Liaison between AOR’s, Agency, Client
 Partners & Shevak 1994 to 1996
– created job jackets for new orders
– liaison between creative agencies, AOR and television stations
 Fox 5 (WNYW)1992-1994
– Scheduled, maintained, edited daily logs
– Received copy, tapes for on air broadcast
RELATED EXPERIENCE/ACCOMPLISHMENTS
Stevens Food Group and Consulting, Inc. Founder/President April 2005– 2011
 Specializing in Restaurant and Franchise Consulting. Offering staffing, inventory, security,
marketing management
 Founded the first and only Quiznos Franchise in Upper Manhattan (2006 to 2010).
 Bartered major deals with media outlets for marketing and promotions (Valued at over $300,000
per deal)
 Maintained and Set budgets and made certain that all cost effective marketing and advertising
strategies are being utilized. (Traffic)
 Personally hired and managed a staff of 20+ workers (Handled all HR responsibilities including
payroll).
 Implemented Local Catering Business initiative before it became a national mandate.
 Marketing/Advertising/PR/LSM: Continuously created effective digital and conventional marketing
plans to increase store sales, retain existing and draw new customers into the food
establishment.
o Including digital and conventional flyer design and distribution/Street Team Strategies
o Social Networking Specialist (Google Words, Keywords)
o Copywriter for radio advertising and digital advertising
o Implemented Social Networking for store promotions (before corporate initiatives)
o Tracked spots
 Account Executive/Salesperson- Developed and maintained accounts up to $35,000 per account
from cold calls.
 Handpicked by Quiznos Regional offices to interview/consult potential franchisees
Academic Preparation: Hampton University, B.A.
New School University, M.A. (Certification in Media Business)
Computer Skills: Protrack, Broadway, Enterprise, PC, MAC

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