Contact
772 240 6597 (Mobile)
agueromariateresa@gmail.com
www.linkedin.com/in/maria-teresa-
aguero-6b72512 (LinkedIn)
Top Skills
Strategic Planning
Business Analysis
Brand Development
Languages
English (Full Professional)
Spanish (Native or Bilingual)
Maria Teresa Aguero
Design Project Management
Miami-Fort Lauderdale Area
Summary
Brand Marketing and Procurement/Sales Manager offering more
than 11 years of experience in progressively responsible areas
of brand management, account management, and business
development.
Specialties: New product launch, Merchandising,Product Life
Cycle,Project Management,Budget & Forecasting, Event Planning
& Coordination,Brand Awareness, Implementation, Competition
Analysis, Sales Promotion
Experience
Lemon City Studios
Design Project Manager
December 2019 – Present (3 years 10 months)
Miami, Florida, United States
Planning, designing, and overseeing construction projects.
Responsible for the planning, design, and execution of construction projects.
From initial concept to completion, ensuring that the project is delivered on
time, within budget, and to the required quality standards.
Collaborate with stakeholders to define project scope, objectives, and
requirements.
Develop project schedules, budgets, and resource plans.
Identify potential risks and develop mitigation strategies.
Oversee the architectural and engineering design process.
Ensure compliance with building codes and regulations.
Page 1 of 8 Review and approve design documents and drawings.
Manage the bidding and procurement process for contractors and suppliers.
Negotiate contracts and agreements with vendors and subcontractors.
Monitor and enforce contract compliance.
Supervise construction activities to ensure they align with the project plans.
Conduct regular site inspections to monitor progress and quality.
Address issues or changes in the project scope promptly.
Monitor project expenditures and manage the budget effectively.
Identify cost-saving opportunities and implement cost-control measures.
Approve payment requests and invoices.
Ensure compliance with safety regulations and maintain a safe work
environment.
Maintain open and transparent communication with project stakeholders.
Provide regular updates on project status, milestones, and issues.
Address and resolve concerns or conflicts with stakeholders.
Maintain accurate project records, including contracts, drawings, and
correspondence.
Generate progress reports and documentation for internal and external use.
Prepare close-out documentation at project completion.
Authentic Models
Sales Territory Manager
July 2018 – September 2023 (5 years 3 months)
Netherlands
Page 2 of 8 Manage accounts within the Florida and Latin America regions. Develop new
accounts and relationships within the assigned areas.
Properly manage, and lead the customer planning process to develop mutual
performance objectives by region in assigned territory. Proactively handle each
territory by area.
Strategically administer the sales and current promotions to increase sales in
my territory.
Travel monthly to discuss new opportunities and open new accounts.
Del Valle Brands
Brand Manager
May 2017 – May 2018 (1 year 1 month)
Miami/Fort Lauderdale Area
Administer the sales, distribution, and promotional initiatives of multinational
brands including, but not limited to, Clorox, Procter & Gamble, Hormel,
Johnson & Johnson, Spectrum Brands, Unilever Asia and UK in the Caribbean
and other key markets in Latin America.
Coordinate promotional campaigns and sponsored events for all brands,
from campaign logistics and execution to design and messaging of in-store
promotional materials.
Travel on a monthly basis to meet with clients and local Del Valle sales
representatives to discuss opportunities for improving brand presence in the
market.
Ensure that product is reaching all assigned outlets and has the appropriate
shelf space in relation to current market share, while maximizing opportunities
for strategic product placement.
Supervise institutional sales teams in several Caribbean islands by monitoring
achievement of in market sales objectives and managing execution of
promotional business plans.
Monitor on hand inventory levels, production forecasts, and exportation
logistics of monthly shipments.
Page 3 of 8 Hotel Connections, Ltd
Sourcing Manager
December 2013 – February 2017 (3 years 3 months)
Miami, Florida
Market Research, hotel property analysis, and market surveys consistent with
customer requirements.
Development, management, execution, and renewal of hotel contracts.
Tracking and identifying savings and revenue potential in accounts.
Developing of account loyalty.
Evaluation of current products.
Identifying unmet customer needs.
Monitoring of competitive products.
Expanding of business by building relationships and identifying new business
potential.
Making presentations, explaining/ensuring knowledge of existing products and
introducing new products and services.
Negotiation of hotel rates and terms &conditions.
Proven track record for managing sources, procurement, and advanced
knowledge of negotiation techniques and contract law so the acquisitions
overseen work to my employer's best advantage and generate increased
efficiency and profit.
BEAUTE PRESTIGE INTERNATIONAL
Operational Marketing
August 2009 – October 2013 (4 years 3 months)
Brickell Area
Managed the image and concept of 4 leading luxury perfume brands in Central
and South America. Jean Paul Gaultier, Issey Miyake, Narciso Rodriguez and
Elie Saab.
Page 4 of 8 Developed and managed yearly marketing plans for each brand in the Local
Markets: objectives and strategies, new product launches, sales support,
consumer incentives, visual/advertising communications, price structuring and
competition analysis.
Analyzed Y+1 forecast for each of the brands proposed new products in order
to justify development investments through gross margin analysis.
Earned commendations from client executives and brand managers for
communication deliverables that targeted desired audiences and articulated
the value of products and exposure.
Reported monthly to senior management results of all major launches, in-store
events and merchandising needs.
Responsible for Local Market annual media planning with agent MPG
(Media Planning Group) Development and/or supervision of media plans
and implementation; assuring that all media plan alternatives have been
thoughtfully considered.
Leading and monitoring day-to-day activities relating to assigned account(s).
Maintaining consistent contact with client, with a focus on building a strong
relationship and trust.
Amazing Marble, Co
Senior Sales Manager (Owner)
July 2006 – June 2009 (3 years)
Pinecrest
Successfully build new business through effective design and implementation
of strategic marketing and branding plans.
Direct account management team activities, developing and executing highly
productive market programs.
Research and analyze markets, trends, and other national and local
demographic, geographic, and psychographic specifications.
Execute and manage highly successful field marketing programs for world-
class, high-profile, multi-billion dollar clients.
Page 5 of 8 Administer project budgets in excess of $500,000, maintaining responsibility
for all reporting activities.
Implement national, multi-layered marketing events, from concept through
execution with excellent return on investment (ROI).
Innovative and effective problem-solver, who has proven multi-tasking project
and account management abilities.
Train and develop team members to ensure highest levels of qualification,
resulting in individual promotion and team recognition.
Public speaker and presenter with ability to persuade and motivate diverse
audiences to expected reaction
Supervised the construction and installation of 75 new permanent
fixture projects: full and display stands, back walls, gondolas, and semi-
personalizations.
Designed tailored merchandising recommendations for retailers within region
based on a suggested assortment defined by the Brand Managers.
Coordinated and executed all special events and promotional programs:
product launches & animations, consumer contests, in-store displays &
decoration, and window campaigns
Forecasted merchandising elements and promotional tools along with the
Brand Managers and warehouse managers for logistics.
Trained internal employees and distribution partners on all merchandising and
brand image aspects
Assisted clients and vendors with all merchandising, sales promotion, and
decoration needs.
Created virtual simulations for future implementation of in-store displays and
decorations.
Cartier
Financial Analyst
Page 6 of 8 June 2000 – May 2006 (6 years)
Coral Gables
Handled all the Collections for Latam and Caribbean markets. Managed
L.E.A.D a new company acquired by Cartier International.
Customer service for billing issues in both Spanish and English.
Reconciling the accounts for each customer to obtain payment and payment
application with Aged Trial Balance Report.
Posting and daily depositing of customer payments.
Created spreadsheets for non-collectibles accounts related to other credit
issues and product dissatisfaction.
Hold meetings with international customers for account and payment
reconciliation.
Creation of payment plans and obtaining customer agreements for payment.
Opening procedures for new accounts faxing information to the logistic
department, preparing customer profiles etc.
Preparing Credit references and bank references for new customers.
Handling all the Accounts payable coding by department, network & product
line.
Consolidating and recording of travel expenses for the company’s personnel.
Composing, compiling and maintaining filing systems.
Helping with the auditors and auditing procedures for the fiscal year end.
Education
Trinity International University
MS, Communications Skills and Organizational Leadership
Florida International University Page 7 of 8 BA, Medical · (1993 – 1996) Page 8 of 8
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