EVGENII ZAVIALOV
(346) 831-3064 | zavjalov.e@gmail.com | https://www.linkedin.com/in/eugene-zavialov/ | Houston, TX
Results-driven Account Manager with over 14 years in consumer-packaged goods (CPG), skilled in strategic planning, P&L management, retail execution, and driving profitable growth. Extensive experience leading cross-functional teams, building collaborative joint business plans, managing trade spend, and delivering superior category performance using robust analytical insights in retail, e-commerce, B2B foodservice and hospitality segments. Skilled in utilizing syndicated data sources (Nielsen, IRI) to drive insights, shape business strategies, and strengthen negotiation outcomes.
CEO Award (Category – National Account) boosted revenue growth by 120% over target
Panel Speaker at CPG industry international conference (Moscow, 2019)
PROFESSIONAL EXPERIENCE
Tucana Engineering, Houston, TX Apr 2023 – Present
Category Manager – Aerospace & Engineering Solution
Led end-to-end management of aerospace projects, ensuring on-time delivery and compliance with standards. Optimized workflows, reducing project development time by 15%.
Coordinated cross-functional teams, streamlining collaboration and cutting procurement lead time by 10%.
Implemented Agile and Lean methodologies, enhancing operational efficiency and lowering costs by 9%.
Procter & Gamble (P&G), RU & Eastern EuropeJul 2021 – Jan 2023
Senior Category Manager – Product Division
Owned full P&L responsibility for Products category serving B2B foodservice, HoReCa distributors, and SMB retail partners across 3 countries.
Managed P&L for Professional category, ensuring accurate forecasting, effective baseline, and promotional activities, resulting in market share increase of +3% YOY.
Expanded B2B e-commerce revenue share from 4% to 18% on region level, demonstrating a proactive and growth mindset.
Successfully managed category budgets and led merchandising strategies, enhancing shelf presence and secondary displays across multiple retail environments.
Procter & Gamble (P&G), RU & Eastern EuropeNov 2017 – Jun 2021
Senior Account Manager E-commerce
Led strategic business planning and customer engagement initiatives for Top e-commerce account, achieving 1000% sales growth within three years exceeding channel growth by 30%.
Managed customer-level P&L, ensuring profitable execution of promotional activities and optimizing spend management to exceed profit objectives, resulting in back margin commitments 3% below market average.
Enhanced retail execution through strategic e-merchandising initiatives and effective demand planning, reducing out-of-stock rates from 19% to 4%.
Led agile transition from awareness-based to performance marketing in marketplaces and omnichannel, achieving Return on Ad Spend (ROAS) > 3 with $4MM incremental revenue.
Managed team of 6, fostering collaboration, high performance, and success-driven culture.
Procter & Gamble (P&G), RU & Eastern EuropeJan 2017 – Oct 2017
Distributor Operations Transformation Project Manager
Conducted deep analytical work using syndicated data (Nielsen, IRI) to develop category and customer strategies, achieving incremental growth (+0.2% YOY) and optimized category profitability.
Collaborated cross-functionally with Marketing, Finance, and Supply Chain teams to align execution strategies with company goals and customer objectives.
Procter & Gamble (P&G), RU & Eastern EuropeAug 2014 – Dec 2016
Account Manager National Accounts
Led strategic customer relationships with Top National retailer, managing trade spend, promotional reconciliation, and delivering accurate demand forecasts, consistently achieving sales growth targets (+27% above annual goals).
Collaborated with cross-functional teams including Category, Marketing, and CS&L, to implement customer-specific strategies.
Managed a team of 20 regional sales managers and supervisors, responsible for over 3000 retail locations, focusing on enhancing product availability, merchandising quality, and in-store execution, driving consistent overachievement in in-store activities (+10% vs target) and boosting promo effectiveness (+7% vs average).
PREVIOUS EXPERIENCE
2011-2014 – Category Manager – Shave Care category (Gillette) – Delivered outstanding category performance with +7% year-over-year revenue growth and record-high market share (+0.4pp vs previous 5-year)
2008 -2011 – Account Manager – Multi-Category Portfolio – Delivered consistent category growth of 5-12% annually above targets through strategic account-level category planning and execution
EDUCATION
Bachelor’s degree in Engineering – University of Aviation Engineering and Radio Electronics, Russia
Business Analytics Specialization Certificate – University of Pennsylvania
Data Analytics Specialization Certificate – Google
CORE COMPETENCIES
Category Strategy & Planning: P&L management, Category Strategy Development, Portfolio Management, Assortment Optimization, Innovation Pipeline Management, Market Share Analysis, Competitive Analysis
E-commerce & Digital Retail: E-commerce Category Strategy, Digital Shelf Optimization, Performance Marketing, SEO/Content Strategy, Omnichannel Integration, Marketplace Management
Data & Analytics: Syndicated Data Analysis (NielsenIQ, IRI, GfK), Consumer Research, Shopper Insights, Category Performance Metrics, Forecasting & Demand Planning, ROI Modeling.
Tools & Technology: Advanced Excel, Power BI, Tableau, SQL, CRM Systems (Salesforce), PIM Systems, Marketing Automation, SimilarWeb, AI-Powered Analytics,
Professional Focus: Marketplace Strategy, Portfolio Management, Retailer Relationships, Stakeholder Engagement, Strategic Decision-Making, Agile Project/Account Management, Cross-Functional Collaboration & Leadership, Third-Party Vendor Management.
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